You’ve spent the last hour and a half crafting the perfect blog post. You’ve managed to write something informative while entertaining, witty but with a serious point, and its sure to resonate with your readers. Getting that post online is just a click away but…


    Before you press publish and push that post to your readers, it’s useful to stop, reflect, and work through a series of questions, the answers to which determine whether your post will be simply good or genuinely great.

    We’ve gathered ten of the most important questions into the following checklist. They won’t take you long to work through, and experienced bloggers might only spend a few seconds making sure the current post is in line. It’s a matter of habit more than anything, and once you are in the habit of writing effective blog posts, it only gets easier to get going.

    Here’s our list of ten questions you have to ask yourself before you hit publish on that blog post – and we’ve even added a checklist for you to mark off and export at the bottom of the post!

    Have I pressed save?

    A great habit to get into before doing any editing of a blog post in your CMS is hitting save. Why? Because things happen. The internet might drop out, you could lose electric power, or you could accidentally delete your entire post. Trust me: all three have happened to every serious blogger and its infuriating to imagine you might have to write the whole post again from scratch. Get in the habit of pressing save before you start to edit, and pressing it again at every step of the editing process. You can’t save enough times and it should be the first step in every editing sequence.

    Have I got an effective headline?

    The title of your post – what passes for a headline in journalistic parlance – is the most important element of your post. For many people, particularly those finding your work via social media, it might be the only thing about your post that gets shared at all. This makes it essential to get right. Luckily, help is at hand. Co-Schedule has a great Headline Analyzer that will quickly provide a score out of 100 when you enter a headline. Not a good result? Check the analysis and tweak the wording a little. The stronger and more ‘clickable’ your headline, the more likely you’ll find the readers who will appreciate your post.

    Have I included an image?

    Readers love images. A well chosen photo or image will help lift your post in the eyes of your readers, plus it will give them another reason to share on social media – including on networks that value images over text like Pinterest and Instagram. Most blogs offer the ability to set a feature image that will also be the focus of the Twitter, Facebook, and Google+ posts that emerge automatically or through the social sharing and ‘cards’. In addition to sharing, an image makes your post appear less like a ‘wall of text’, and anything you can do to make the post easier to read and nicer to share is a big bonus in the blogging world.

    Have I checked spelling and grammar?

    Nothing makes your great post look less professional than typos, spelling errors, and grammatical errors. To a certain extent these are inevitable. Publish enough words and post regularly enough and something is bound to make its way through, but this is no excuse not to check and double check spelling and grammar before pressing publish. Most CMS’s have a built in spellchecker and often your browser will have one, too. But be aware that this is limited to the correct spelling of words, and won’t catch misplaced or poorly chosen phrases. A read over your post – even reading out loud – is a must before hitting the blue button.

    Is my formatting consistent?

    There are two senses to the word consistent here. The first is with regards to your post. For example, if you started off writing in the first person, did you keep this up the entire post? If you justified the first three paragraphs, are the fourth and fifth similarly styled? This is important for readability and your readers will thank you for keeping things consistent. The other sense in which you are aiming for consistency is with the previous posts that you have published. Keeping a consistent approach (stylistically, typographically, artistically, and perhaps even politically) makes for a better reading experience for fans who click around or visit your blog regularly.

    Have I tagged and categorized?

    Tagging and categorizing posts helps to keep things organized on your blog. If everything widget-related is categorized under widgets and everything service-related under service, things will be easier to find. For posts that cross categories or that can or should be found via other keywords, tags help to make that easy, too. But tags and categories are also important for your visitors, too. When you make these visible to your readers it gives them an opportunity to click through to related posts, keeping them on your site and making sure that they read more of your work. Don’t over use these tools, but don’t neglect them, either.

    Have I used <h> tags correctly?

    When crawling your site the robots from Google, Yahoo, Bing, and other search engines not only scan your text, they look for text that you’ve tagged as a heading. By default, most blogging platforms tag the title of your post with the <h1> tag. Headings and subheadings in your post should therefore use the <h2> and <h3> tags. One important note is that you should not ‘jump’ from the <h1> tag to the <h3> tag without also including a <h2> tag; they should always be at least one <h2> tag before you go to the <h3> tag. Helping the robots crawling your site means helping your rank on the major search engines, and that’s the way to organic growth through search.

    Have I included a meta-description?

    Getting found on major search engines is the way to growth. A lot of people have declared SEO dead, but it continues to be the greatest source of new traffic for most blogs, and that means caring about what the search engines care about. A meta-description of your post appears on major search engines like Google under the link to the post. by default, most blogging platforms include the first 160 characters of your post. While this might work for some posts, it won’t work for all and it is usually better to craft your own meta-descriptions. Remember to include the keyword you are targeting in your meta-description, too, to help the SEO and give casual searchers another reason to click.

    Have I got a social sharing plan?

    Social media and social networks are here to stay, and getting your work out and shared by others on social networks is a key plank in winning readers and keeping fans informed. But social media needs more than just a shotgun blast approach – you need a strategy. Will you push every post to Facebook or only some? Will you tweet your post only once, or repeat it for readers in different time zones? How will you take advantage or Instagram and Pinterest? And will Google+ be a big part of your strategy? All of this should be mapped out in advance and can even be automated so that pressing publish sets in motion the sharing that fits with your goals.

    Do I have a content re-use plan?

    Finally your blog post is ready to go – but will you simply publish and forget it? Much of what you publish will be useful to readers who only get to know you in the weeks and months long after your’ve hit publish. To avoid your work going unnoticed and to avoid readers never finding the older (but no less-relevant) posts in your archive, you should consider re-using your content in the future. A series of related blog posts can become an ebook with a little editing. A dated post can be updated for changes since publication and pushed to followers and fans again. Perhaps you can transform old content into audio or video format – whatever you choose to do, don’t imagine that hitting publish needs to be the end of your post when it comes to adding value for your readers.

    We’ve pulled those 10 questions into a handy checklist for you. Download it here and keep it close by so that every good blog post that you type can be a great post when you hit publish.

    Got more tips for blogging? Share them with us in comments below or on Twitter!



      • Dylan Kissane on

        That’s a good question, Ruth, and we’re actually working on a new ebook on choosing images for your blog/site. One of the sections in that ebook looks at licensing, Creative Commons, and attribution. Keep an eye on the blog here at DOZ and let us know what you think when it’s released.

    1. Well done, Dylan, thanks for finding valuable share. These questions are really basic and notable for every starters in blogging. In fact, regarding image, two other associated questions are also essential: image size and alt-tag for simple optimization. Awaiting for your next useful posts.

    2. Pingback: 7 Fully-Documented Marketing Processes You Can Outsource to a Virtual Assistant | Process Street

    3. Pingback: The Inbound Community’s Guide to Perfecting Your Blogging Process | Process Street

    4. When someone writes an post he/she retains the image of
      a user in his/her brain that how a user can know it.

      Thus that’s why this article is perfect. Thanks!

    5. Have you ever thought about adding a little bit more than just your
      articles? I mean, what you say is fundamental and all. But imagine if you added
      some great images or videos to give your posts more, “pop”!
      Your content is excellent but with pics and videos, this
      blog could undeniably be one of the greatest
      in its niche. Excellent blog!

    6. I like the valuable information you provide to your articles.

      I will bookmark your weblog and take a look at again right here
      regularly. I am slightly certain I will learn a lot of new stuff right here!
      Best of luck for the following!

    7. Howdy! This blog post couldn’t be written any better!
      Reading through this article reminds me of
      my previous roommate! He continually kept preaching about this.
      I’ll forward this article to him. Pretty sure he’ll have a
      great read. Thank you for sharing!

    8. Hey! Someone in my Myspace group shared this site with us so I came to give it a look.
      I’m definitely loving the information. I’m book-marking and will be
      tweeting this to my followers! Excellent blog and great design.

    9. Hey I know this is off topic but I was wondering if you knew of
      any widgets I could add to my blog that automatically tweet my newest twitter updates.
      I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.
      Please let me know if you run into anything. I truly enjoy
      reading your blog and I look forward to your new updates.

    10. You’re so awesome! I don’t think I’ve read through something like this before.
      So good to find someone with some genuine thoughts on this issue.
      Seriously.. thank you for starting this up. This website is
      one thing that’s needed on the internet, someone with some originality!

    11. Sweet blog! I found it while searching on Yahoo
      News. Do you have any tips on how to get listed in Yahoo News?
      I’ve been trying for a while but I never seem to get there!
      Appreciate it

    12. This is very fascinating, You’re a very professional blogger.
      I’ve joined your rss feed and look ahead to searching
      for extra of your magnificent post. Also, I’ve shared your web site
      in my social networks

    13. I am really loving the theme/design of your website.
      Do you ever run into any browser compatibility issues?

      A small number of my blog readers have complained about my website not operating correctly in Explorer but looks great in Chrome.
      Do you have any suggestions to help fix this issue?

    14. Wow, fantastic blog structure! How long have you
      been blogging for? you make running a blog glance easy.

      The full glance of your website is excellent, as smartly
      as the content material!

    15. Thanks for a marvelous posting! I seriously enjoyed reading it,
      you can be a great author.I will make certain to bookmark your blog and may
      come back later in life. I want to encourage yourself to continue your great work, have a
      nice morning!

    16. If some one wants expert view regarding blogging and site-building after that
      i suggest him/her to visit this webpage, Keep up the
      pleasant work.

    17. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get
      three emails with the same comment. Is there any way you can remove me from
      that service? Appreciate it!

    18. Heya i am for the first time here. I found this board and I to
      find It really helpful & it helped me out a lot. I’m hoping to
      present one thing again and aid others such as you helped me.

    19. Unquestionably believe that which you said. Your favorite reason appeared
      to be on the internet the easiest thing to remember of.

      I say to you, I definitely get annoyed even as folks consider
      issues that they plainly do not understand about.
      You controlled to hit the nail upon the highest as well as defined out the entire thing with no
      need side effect , other folks could take a signal.
      Will likely be again to get more. Thanks

    20. First of all I would like to say superb blog!
      I had a quick question which I’d like to ask if you don’t mind.
      I was interested to know how you center yourself and clear your
      mind before writing. I have had difficulty clearing
      my mind in getting my ideas out. I do take pleasure in writing however it just seems like the first 10 to 15
      minutes are lost simply just trying to figure out how to begin. Any recommendations
      or hints? Thank you!

    21. I’m now not positive where you are getting your information, however
      great topic. I must spend a while finding out much more or understanding more.
      Thanks for great info I used to be looking for this information for my mission.

    22. Fantastic website. A lot of helpful info here. I am sending it
      to several friends ans additionally sharing in delicious.

      And obviously, thank you on your sweat!

    23. Hi, i believe that i saw you visited my web site thus i got here
      to return the favor?.I’m trying to in finding
      things to improve my web site!I suppose its adequate to use
      some of your ideas!!

    24. I do trust all of the concepts you’ve presented on your post.
      They are really convincing and will definitely work. Nonetheless, the posts are very short
      for newbies. May you please prolong them a little from
      subsequent time? Thank you for the post.

    25. Asking questions are in fact fastidious thing if you
      are not understanding anything totally, but this post offers pleasant understanding even.

    26. I’m pretty pleased to find this website. I wanted
      to thank you for ones time for this particularly fantastic read!!
      I definitely appreciated every little bit of it and i
      also have you bookmarked to look at new information on your blog.

    27. Whats up very nice web site!! Man .. Excellent ..
      Wonderful .. I will bookmark your web site and take the feeds also?
      I am happy to seek out a lot of helpful information right here in the submit, we’d like work out extra strategies on this regard, thanks for sharing.
      . . . . .

    28. It is in point of fact a nice and helpful piece of info.
      I’m satisfied that you just shared this helpful information with us.

      Please keep us up to date like this. Thanks for sharing.

    29. Normally I don’t read article on blogs, however I would like to say that
      this write-up very forced me to take a look at and do so! Your writing style has been amazed me.
      Thanks, quite great post.

    30. Very nice post. I just stumbled upon your weblog and wished to say that I’ve
      truly enjoyed surfing around your blog posts. In any case I
      will be subscribing to your rss feed and I hope you write
      again very soon!

    31. Oh my goodness! Amazing article dude! Thank you
      so much, However I am having issues with your RSS.

      I don’t know the reason why I cannot subscribe to it. Is there anybody having
      similar RSS issues? Anyone that knows the solution will you kindly respond?

    32. Its such as you learn my mind! You appear to grasp so much about this,
      such as you wrote the e book in it or something. I think that you can do with a few p.c.

      to force the message home a little bit, but instead of that, that is fantastic blog.
      A fantastic read. I’ll certainly be back.

    33. If you want to increase your know-how simply keep visiting this web page and be updated with the most
      up-to-date gossip posted here.

    34. Ahaa, its nice dialogue regarding this paragraph at this place at
      this blog, I have read all that, so at this time me also commenting here.

    35. No matter if some one searches for his required thing, therefore he/she needs to be available that in detail,
      therefore that thing is maintained over here.

    36. Having read this I believed it was very informative.
      I appreciate you taking the time and energy to put this information together.
      I once again find myself spending way too much time both reading and commenting.
      But so what, it was still worth it!

    37. I am curious to find out what blog platform
      you’re utilizing? I’m experiencing some small security problems with my latest blog and I would
      like to find something more safeguarded. Do
      you have any recommendations?

    38. Hello i am kavin, its my first occasion to commenting anywhere, when i read this
      article i thought i could also create comment due to this sensible piece of writing.

    39. It’s a pity you don’t have a donate button! I’d without
      a doubt donate to this superb blog! I guess for now i’ll settle for book-marking and
      adding your RSS feed to my Google account. I look forward to new updates and will share this blog with
      my Facebook group. Chat soon!

    40. I all the time used to study piece of writing in news papers but now as I
      am a user of net so from now I am using net for articles, thanks to web.

    41. Hi there I am so grateful I found your blog page, I
      really found you by mistake, while I was browsing on Yahoo for something else, Regardless I am
      here now and would just like to say thanks a lot for a incredible post and a
      all round entertaining blog (I also love the theme/design), I don’t have time to go through it
      all at the minute but I have book-marked it and also included
      your RSS feeds, so when I have time I will be back to read much more, Please do keep up the fantastic work.

    42. Hi, this weekend is fastidious in favor of me, because this point in time i am reading this
      wonderful educational article here at my residence.

    43. I have read so many articles on the topic of the blogger lovers however this piece of writing is genuinely a nice post, keep it up.

    44. Hey There. I found your blog using msn. That is an extremely neatly written article.

      I’ll be sure to bookmark it and come back to learn more of your useful information. Thank
      you for the post. I’ll definitely return.

    45. Hi, Neat post. There’s an issue together with your site in internet explorer, would check this?
      IE still is the marketplace leader and a large section of other folks will miss your fantastic writing because of this problem.

    46. Currently it seems like Expression Engine is the top blogging platform out there right now.
      (from what I’ve read) Is that what you’re using on your blog?

    47. Howdy! Do you use Twitter? I’d like to follow you if that would be
      okay. I’m undoubtedly enjoying your blog and look forward to new posts.

    48. Hi there very nice blog!! Guy .. Beautiful .. Wonderful ..
      I will bookmark your web site and take the feeds also?
      I am glad to search out a lot of helpful info right here in the publish, we need work out extra techniques in this regard, thanks for sharing.
      . . . . .

    49. Howdy just wanted to give you a brief heads up and let you know
      a few of the images aren’t loading properly. I’m not sure why but I think its a linking issue.

      I’ve tried it in two different internet browsers
      and both show the same outcome.

    50. I’ve been browsing online more than 4 hours today, yet I
      never found any interesting article like yours. It is pretty worth enough for me.
      Personally, if all site owners and bloggers made good content as you did, the
      internet will be a lot more useful than ever before.

    51. Hello There. I found your blog using msn. This is an extremely well written article.

      I will make sure to bookmark it and return to read more of
      your useful info. Thanks for the post. I’ll certainly comeback.

    52. Once the audience lands on the content, it is vital that it be high-quality and informative,
      so they stay engaged and build interest in the affiliate product or offer.
      why not try these out From well-established powerhouses like Amazon Associates and ClickBank to up-and-coming platforms like
      EarnKaro and ShareASale, the best affiliate marketing websites offer a treasure trove of products and services to promote.

      Learn More Thus, you’ll only get a commission if consumers buy
      the item within that time. browse around this web-site

    53. ↑ Reaktion auf Corona-Mutanten: Bundesregierung verbietet Einreisen aus Tirol
      und Tschechien. finden Wichtiger Bestandteil des Bildarchivs ist
      die Schenkung Heidelof, eine wertvolle Sammlung aus 298 Bildern französischer und spanischer Höhlenbilder heute zum Teil
      geschlossener Höhlen, die eine 3D-Projektion der Felsbilder erlauben. http://Mekeng.Com/ Als »Fenster in die Öffentlichkeit« präsentiert sie aktuelle Forschungsergebnisse und macht
      die Evolution des menschlichen Verhaltens zu einer unterhaltsamen und erlebbaren Reise zurück
      zu den eigenen Wurzeln. h50bx3t5h88bb4kk6gy7a.com

    54. There are hundreds of thousands of bloggers and website owners across the country
      who could be making money with affiliate marketing, but aren’t.
      http://www.pmjhanbok.com/ 4. More than 50% of the top
      affiliate programs fall within four categories: Fashion, Sports
      & Outdoor, Health/Wellness & Beauty, Travel. http://www.ob0bmtq4z34gb6pm0dh6bpwh.kr They’ve been around since 2006, and have stood the test of time in what can be a very volatile niche.

    55. Hello, i think that i saw you visited my website so i
      came to “return the favor”.I’m trying to find things to enhance my website!I suppose its ok to use a few
      of your ideas!!

    56. Wann dieser Ausdruck erstmals als Beleidigung verstanden wurde, ist ungeklärt.
      wiki.rr206.de Nachdem der Krieg 1783 beendet war, kehrten 17.313 deutsche Soldaten mit britischen Truppentransportern nach Europa und anschließend wieder
      in ihre Heimatländer zurück. iluli.kr Im
      Rahmen der Großen Koalition von Dezember 1966 bis zur Bundestagswahl im September 1969 stellte die SPD
      erstmals in der Nachkriegszeit Regierungsmitglieder (siehe Kabinett Kiesinger), sie war
      unter Bundeskanzler Kiesinger Juniorpartner mit Willy Brandt als Außenminister.

      Diese Seite

    Leave A Reply