The Great Southern Land is heading into a long weekend as those in the land known as ‘Oz’ celebrate their national holiday, Australia Day, on Monday.
Australia is well known for beautiful beaches, untouched natural wonders, and its ice-cold beer. But like any other Western country, there is also a strong marketing and media sector serving a trillion dollar economy and some of the work emerging from the land Down Under is truly world class.
Consider the following Cannes Lion winning campaign from Australian agency McCann Melbourne
When it comes to marketing news and content there are many great bloggers working and producing in the Australian blogosphere. Whether you are an Australian reader or DOZ expert looking to hook into some fantastic local content regularly, or if you are just interested in understanding more about one of the most creative marketing centres on Earth, here are five Australian blogs you need to read.
More than just a simple blog, mumbrella is a veritable media and marketing powerhouse on the Australia marketing scene. It’s industry journalism with a marketers eye for a good story and the most interesting content. If it’s not in your blogroll or feed reader then you’re missing out on some of Australia’s best marketing and media coverage.
Digital Buzz Blog
Digital Buzz is all about marketing online creatively and effectively. The best web campaigns are delivered fresh daily and, while Australian in origin, draws a global audience. Whether it is an innovative Superbowl ad, an effort at ambush marketing, a viral campaign, or commentary on any of these, Digital Buzz will post it to its hundreds of thousands of fans worldwide.
If you want to be better at doing what you do, then ProBlogger is the place to start. ProBlogger is all about practical content creation, tips to improve your productivity and creativity, and gaining eyeballs for your writing. More than just an Australian blog, its a globally recognized source of information that has been ranked among the best for blogging advice for some years now.
Trevor Young’s PR Warrior is a treasure trove of longer form posts covering everything from content creation to book recommendations, interviews with industry figures to comment pieces on trends in digital communications and public relations. PR Warrior is ideal for reading over a lunch break and you’ll emerge on the other side of midday better informed, a little smarter, and with new ides to toss around the office.
King Content Blog
The King Content Blog is a little different to the others on the list in that it is managed by an agency, namely King Content Australia. Nonetheless, the blog is not narrowly or internally focussed and instead offers fantastic resources for content marketers from Australia and beyond. Drop in for the regular ‘This Week in Content Marketing’ posts, stay for the advice and think pieces that abound.
Happy Australia Day to all of DOZ’s Aussie experts and blog readers.
Did we miss anyone out? Who would you place in an Aussie Top 5? Tell us in comments below or join the conversation on Twitter or Facebook.
Hi Dylan, some top notch blogs there. I’ve recently published a list of Australia’s top digital marketing blogs on my site – http://brucechant.com.au/australias-best-digital-marketing-blogs/. Any you think I’ve missed?
A good list but can I suggest a couple which are definitely in the Australian top ten. marketingeye.com.au has an international focus but offers a genuine Aussie perspective with a focus on online promotion and lead generation. australiansmallbusiness.net.au written by Bruce Chapman is full of good ideas and cost effective marketing ideas for small business. Both of these avoid excessive self promotion and provide valuable advise on how and why it makes sense for companies to invest more in marketing.
A decent rundown yet would I be able to propose a couple which are unquestionably in the Australian main ten. I has a worldwide concentration yet offers an authentic Aussie point of view with an attention on online advancement and lead era. I composed by Bruce Chapman is loaded with smart thoughts and financially savvy promoting thoughts for independent company. Both of these keep away from over the top self advancement and give profitable prompt on how and why it bodes well for organisations to put more in promoting.
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Hi, do you have an updated version of this post?
And how do you decide your top 5?
I’m interested that you have Mumbrella in there, but not B&T or Marketing Mag.
I’ve created lists of Australian business directories and of free and paid infographic sites, and I use a range of ranking tools to make sure I direct people to the most effective sites.
When it comes to blogs, I looked at the Feedspot list, but it seems you have to sign up to Feedspot to be considered! Wondering what your process is.
Thank you for your comment.
We do not have any updated version of this article yet. Follow us on social media to stay tuned 🙂
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