welcome to the week

    Welcome to the week!

    Another Monday and another chance to drive home a run in the great baseball game of marketing. Are you going to watch the pitch fly by or are you going to look the pitcher in the eye, point to the left field stand, and get settled in the batter’s box ready to knock one out of the park?

    Every Monday really is a chance to start fresh with content to create, social media to manage, communities to reach out to, and strategies to put into place. For the next five days you can put your head down and concentrate on pumping out what the fans want to see – are you up to it? Good. Here’s what you need to know to get your week off to a flying start.

    The New Digital Economy

    Understanding the world around us can sometimes be a challenge. For one thing, change is constant. We’re living in a dynamic environment and tracking the ups, downs, and shifts in the zeitgeist is difficult at the best of times, and near impossible without good data. Luckily, the Pew Research Center has got you covered on the data front.

    With the release of their new research titled Shared, Collaborative and On Demand: The New Digital Economy, Pew offers a glimpse inside the changing world of the online workplace. Among the takeaways from the data are these facts:

    • 72% of consumers have already used a shared economy or digital service
    • Less than a quarter of consumers have used three or more of these services
    • Most people are unfamiliar with terms like “crowdfunding”, “gig economy”, and “sharing economy”
    • A majority of people don’t believe that individuals using home share services like airbnb should pay taxes

    So what does this mean for marketers?

    For one, it should make marketers reassess the language that they are using in their marketing efforts. While it might be common in tech offices to discuss crowdfunding or the sharing economy, most people don’t recognize the terms. As well, while there are dozens of on-demand businesses competing for the consumer dollar, most people use only one or two, or none at all. This means any marketers who are looking to promote their on-demand business is going to have to work doubly hard just to gain traction, let alone help turn a profit.

    Don’t Go There

    We’re often asked by clients for advice on how to manage social media accounts. There are questions about when to post, how often to post, how to attach images, and why certain social networks are better than alternatives for a certain audience and a certain industry. What we’re asked less is about what not to do online – but when we get this question next, we’ll point the client towards this article from The Huffington Post.

    Author Dinorah Nieves explains that there are five things that should be avoided at all costs on social media. In the top three:

    • Don’t be an “I know more than you” person – you don’t like these sorts of people in your offline life, so why would you or anyone else like them online?
    • Avoid oversharing – no one needs to know about your bowel movements. No one.
    • Avoid focusing only on your business – businesses aren’t social, people are. Don’t forget to allow the personality behind the social media account to shine through.

    Check out her other recommendations and some practical tipes on how not to go wrong on social media.

    This Week on The DOZ Blog 

    Talking of social media marketing, we’ll kick off this week with a post on automating the social media marketing that your business undertakes. We’ll follow that with a post on writing better content for your business blog without it becoming an insurmountable challenge, and we’ll dive into Facebook at the most fundamental level by seeking to define exactly what Facebook is. Finally, we’ll round out the week with a post looking at the speedy rate of chance and the expanding content universe online – it’s an eye opener for sure!

    Want More Marketing Goodness?


    Every Monday morning DOZ delivers the best marketing content directly to inboxes around the world. Subscribe to DOZ’s Marketing Monday for a generous serving of the best in digital marketing, SEO, and the tactics and strategies to drive your business forward this year. Want in? Add your name to the list and start your week a little smarter.

    Time to Get to Work

    Know a great piece on marketing that we missed? If so, let us know and we’ll share it with the world, crediting your good self, of course, with the tip. Send your sources straight to Content Manager Dylan and you could be featured in next week’s Welcome to the Week post.

    All set? Good. Knock the dirt off your cleats, swing that bat a few times to loosen up, then step into the batter’s box, stare down that pitcher, and give a knowing smile. This is your week, this is your ballpark, and you’re going to give the fans in the bleachers something to cheer about.

    Welcome to the week – now get to work.



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