growth-hacking-customer-target

    We’re taking a close look at growth hacking this week, especially the strategies for growth hacking that have been laid out by Ryan Holiday in his book, Growth Hacker Marketing.

    Missed Part One? Check out how to secure Product-Market Fit now.

    All businesses want to grow, and many want to grow fast. But only a certain few businesses can grow at the sort of exponential rate that platforms like Instagram, Facebook, and Twitter have expanded. Businesses that scale quickly and attract millions and even hundreds of millions of users often employ a growth hacking strategy. Such a strategy starts with ensuring the strongest possible product-market fit, but that’s only a first step towards this incredible expansion.

    Moving forward, growth has to be about more than just finding the right fit – it needs to find the right customers. This takes us to the second step in Holiday’s growth hacker marketing strategy: targeting the right customers.

    Step 2: Targeting the Right Customer

    To sell a product, people need to know about your product. Simple, right? But how do you make sure people find your product in the first place? And how do you cut through the marketing noise that envelops consumers these days to find that all-important first sale?

    The solution for most businesses is a broadly focused marketing campaign that seeks to inform the greatest number of potential consumers about the new product. The hope here is to convert the largest group of consumers possible from an already large targeted group.

    But this is the wrong strategy for growth hacking.

    Growth hackers realize that rapid growth for bootstrapped businesses comes not with signing up 1000 customers out of a million, but in signing up 1000 early adopters. These early adopters are keen to try a new product, keen to spread the word about a new product if they find it useful, and happy to take on the role of unpaid buzz marketers for a company. Reaching 1000 influential early adopters and letting them create a buzz around your product is far more effective at securing rapid growth than finding a different 1000 customers who have little influence and perhaps won’t even mention your product to anyone outside of their immediate family.

    The key to growth hacking, after all, is doing more with less. If all of the marketing around your product is paid for out of your pocket, that’s a heavy investment right up front. If, on the other hand, you have influential early adopters marketing your product for free because they love it, you’re saving money and still spreading the word.

    Example: Dropbox

    The idea behind Dropbox is simple: your files stored in the cloud, synced to any device, and available to you wherever, whenever, seamlessly.

    Today Dropbox has more than 300 million users and can be found in more than 4 million business worldwide. But there was a time when Dropbox was the same as every other web startup seeking its first customer, then its hundredth customer, and then its thousandth customer.

    To find those early users Dropbox applied a classic growth hacking tactic: they made the application accessible by invitation only. Though launched publicly and with wide media interest, the ‘invite-only’ stipulation gave the app an aura of exclusivity. You had to know someone using Dropbox to get invited to use Dropbox, and so being an early adopter of Dropbox meant having a certain level of social influence.

    The waiting list to download Dropbox quickly grew to 5000 people and the very existence of a waiting list this long for an app that nobody on the waiting list had ever tried created the sort of buzz marketing that Dropbox was looking for. The waiting list quickly grew to 75,000 names and – by the time that Dropbox was made publicly and freely available – the app was well established on the market.

    Growth like that experienced by Dropbox didn’t arrive by accident. It was a deliberate strategy employed by the marketing and leadership teams at Dropbox that saw early adopters drive the marketing buzz that a small web startup could never have afforded to pay for themselves. Dropbox went from 0 to 300 million users in a little more than 5 years, proof positive that growth hacking – in the right circumstances – can work wonders.

    Now on to Part Three: Go Viral

    All this week we’re talking growth hacking at DOZ. To get your copy of Growth Hacker Marketing hit the link for Amazon, and share your thoughts with us on Twitter or in comments below.

    growth-hacking-week

    Share.

    246 Comments

    1. you are really a good webmaster. The website loading speed is amazing. It seems that you’re doing any unique trick. Also, The contents are masterwork. you have done a excellent job on this topic!

    2. We are a bunch of volunteers and opening a brand new scheme in our community. Your website provided us with valuable information to work on. You have done an impressive activity and our whole neighborhood shall be grateful to you.

    3. Definitely believe that which you said. Your favorite reason appeared to be on the net the easiest thing to be aware of. I say to you, I definitely get annoyed while people consider worries that they just don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people could take a signal. Will likely be back to get more. Thanks

    4. Very nice post. I just stumbled upon your weblog and wished to say that I’ve truly enjoyed surfing around your blog posts. After all I’ll be subscribing to your feed and I hope you write again soon!

    5. Very nice post. I just stumbled upon your weblog and wished to say that I have truly loved browsing your weblog posts. After all I’ll be subscribing in your rss feed and I am hoping you write once more very soon!

    6. I like what you guys are up also. Such clever work and reporting! Carry on the superb works guys I’ve incorporated you guys to my blogroll. I think it will improve the value of my web site :).

    7. Thank you for every other informative site. The place else may just I am getting that kind of info written in such a perfect method? I have a challenge that I’m just now working on, and I have been at the glance out for such info.

    8. Whats Going down i’m new to this, I stumbled upon this I have found It positively helpful and it has helped me out loads. I hope to contribute & help different customers like its helped me. Great job.

    9. Thanks for any other great post. Where else could anybody get that kind of info in such an ideal method of writing? I have a presentation next week, and I’m at the search for such information.

    10. You could certainly see your skills in the paintings you write. The world hopes for more passionate writers like you who aren’t afraid to say how they believe. At all times go after your heart. “What power has law where only money rules.” by Gaius Petronius.

    11. Hello there! I could have sworn I’ve been to this site before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely delighted I found it and I’ll be book-marking and checking back often!

    12. I am curious to find out what blog platform you have been using? I’m experiencing some small security issues with my latest blog and I would like to find something more risk-free. Do you have any recommendations?

    13. Thanx for the effort, keep up the good work Great work, I am going to start a small Blog Engine course work using your site I hope you enjoy blogging with the popular BlogEngine.net.Thethoughts you express are really awesome. Hope you will right some more posts.

    14. Do you have a spam problem on this site; I also am a blogger, and I was curious about your situation; we have created some nice procedures and we are looking to trade strategies with other folks, be sure to shoot me an email if interested.

    15. What’s Going down i’m new to this, I stumbled upon this I have found It absolutely useful and it has aided me out loads. I’m hoping to give a contribution & aid different users like its aided me. Great job.

    16. Thanks for another informative website. Where else could I get that type of information written in such a perfect way? I’ve a project that I am just now working on, and I’ve been on the look out for such info.

    17. Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

    18. Hey there! I know this is kind of off topic but I was wondering which blog platform are you using for this website? I’m getting fed up of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be fantastic if you could point me in the direction of a good platform.

    19. Admiring the hard work you put into your website and in depth information you present. It’s great to come across a blog every once in a while that isn’t the same old rehashed material. Excellent read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.

    20. Have you ever considered publishing an e-book or guest authoring on other websites? I have a blog based upon on the same information you discuss and would really like to have you share some stories/information. I know my viewers would enjoy your work. If you are even remotely interested, feel free to send me an email.

    21. Have you ever thought about publishing an ebook or guest authoring on other sites? I have a blog centered on the same subjects you discuss and would love to have you share some stories/information. I know my visitors would value your work. If you are even remotely interested, feel free to shoot me an e mail.

    22. Magnificent web site. A lot of useful info here. I am sending it to a few friends ans also sharing in delicious. And obviously, thanks on your sweat!

    23. Thanks a lot for providing individuals with remarkably breathtaking chance to read in detail from here. It is often very nice and as well , stuffed with a great time for me personally and my office acquaintances to visit the blog the equivalent of three times in a week to study the latest things you will have. And definitely, I am just usually astounded concerning the beautiful guidelines you serve. Certain two facts on this page are undeniably the most impressive I have had.

    24. Excellent read, I just passed this onto a friend who was doing some research on that. And he actually bought me lunch as I found it for him smile Therefore let me rephrase that: Thanks for lunch! “It is impossible to underrate human intelligence–beginning with one’s own.” by Henry Adams.

    25. Excellent blog here! Also your site loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my website loaded up as quickly as yours lol

    26. I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet savvy so I’m not 100 sure. Any tips or advice would be greatly appreciated. Thank you

    27. Thanks for the sensible critique. Me and my neighbor were just preparing to do some research about this. We got a grab a book from our local library but I think I learned more clear from this post. I’m very glad to see such wonderful information being shared freely out there.

    28. I was just seeking this info for some time. After six hours of continuous Googleing, at last I got it in your site. I wonder what’s the lack of Google strategy that do not rank this kind of informative web sites in top of the list. Normally the top sites are full of garbage.

    29. You actually make it seem so easy with your presentation but I find this matter to be actually something that I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I’ll try to get the hang of it!

    30. Great – I should certainly pronounce, impressed with your web site. I had no trouble navigating through all the tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your client to communicate. Nice task.

    31. I am extremely impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you modify it yourself? Either way keep up the excellent quality writing, it’s rare to see a great blog like this one today..

    32. Hi, i think that i saw you visited my weblog so i came to “return the favor”.I’m trying to find things to improve my web site!I suppose its ok to use some of your ideas!!

    33. I’m not that much of a internet reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your website to come back later on. Many thanks

    34. Hello there, You’ve performed an incredible job. I will definitely digg it and for my part recommend to my friends. I’m confident they’ll be benefited from this site.

    35. It?¦s really a nice and helpful piece of info. I am satisfied that you just shared this helpful information with us. Please stay us informed like this. Thank you for sharing.

    36. Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.

    37. I cling on to listening to the reports lecture about getting boundless online grant applications so I have been looking around for the best site to get one. Could you tell me please, where could i get some?

    38. I do agree with all of the ideas you’ve presented in your post. They are really convincing and will certainly work. Still, the posts are very short for novices. Could you please extend them a little from next time? Thanks for the post.

    39. Please let me know if you’re looking for a article writer for your blog. You have some really great posts and I feel I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some articles for your blog in exchange for a link back to mine. Please send me an e-mail if interested. Thanks!

    40. I have recently started a website, the info you offer on this web site has helped me greatly. Thank you for all of your time & work. “If you see a snake, just kill it. Don’t appoint a committee on snakes.” by H. Ross Perot.

    41. Hi there I am so delighted I found your web site, I really found you by error, while I was searching on Aol for something else, Regardless I am here now and would just like to say thanks a lot for a marvelous post and a all round thrilling blog (I also love the theme/design), I don’t have time to look over it all at the moment but I have book-marked it and also added your RSS feeds, so when I have time I will be back to read much more, Please do keep up the awesome work.

    42. You actually make it seem so easy together with your presentation however I to find this topic to be actually something which I feel I would never understand. It seems too complicated and extremely huge for me. I am having a look forward for your subsequent put up, I’ll attempt to get the cling of it!

    43. Thank you for any other informative site. The place else may just I get that type of info written in such a perfect means? I have a challenge that I’m just now operating on, and I’ve been at the look out for such info.

    44. Great post. I used to be checking continuously this blog and I’m inspired! Extremely useful information particularly the final phase 🙂 I handle such information a lot. I was seeking this particular info for a very long time. Thanks and best of luck.

    45. hi!,I love your writing very much! share we be in contact more approximately your article on AOL? I need a specialist in this house to solve my problem. May be that’s you! Looking ahead to see you.

    46. An impressive share, I just given this onto a colleague who was doing a little bit evaluation on this. And he actually purchased me breakfast as a result of I found it for him.. smile. So let me reword that: Thnx for the treat! However yeah Thnkx for spending the time to discuss this, I feel strongly about it and love studying more on this topic. If possible, as you grow to be experience, would you mind updating your blog with more particulars? It’s highly helpful for me. Large thumb up for this weblog publish!

    47. The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought youd have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention.

    48. Those are yours alright! . We at least need to get these people stealing images to start blogging! They probably just did a image search and grabbed them. They look good though!

    49. I was very pleased to find this net-site.I wished to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I’ve you bookmarked to check out new stuff you blog post.

    50. I am writing to let you know of the outstanding experience our princess enjoyed going through yuor web blog. She noticed too many issues, which include what it’s like to have a wonderful helping style to let other people with ease grasp selected specialized things. You actually exceeded her expected results. Thank you for supplying these useful, trusted, revealing and also unique guidance on this topic to Kate.

    51. Thank you for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such wonderful info being shared freely out there.

    52. This is very interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your excellent post. Also, I’ve shared your web site in my social networks!

    53. After research a few of the weblog posts in your website now, and I actually like your manner of blogging. I bookmarked it to my bookmark website listing and will probably be checking back soon. Pls try my web site as effectively and let me know what you think.

    54. You really make it seem so easy together with your presentation however I to find this topic to be actually something that I believe I would by no means understand. It kind of feels too complex and very wide for me. I am looking forward on your subsequent publish, I will attempt to get the cling of it!

    55. We’re a group of volunteers and starting a new scheme in our community. Your website provided us with valuable info to paintings on. You have performed an impressive process and our entire neighborhood can be grateful to you.

    56. I will immediately grab your rss feed as I can not find your email subscription link or newsletter service. Do you have any? Kindly let me know so that I could subscribe. Thanks.

    57. Terrific paintings! That is the type of information that should be shared across the net. Shame on the search engines for not positioning this publish upper! Come on over and consult with my web site . Thank you =)

    58. This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

    59. I believe that is among the most important information for me. And i am satisfied reading your article. However wanna statement on some general things, The web site taste is great, the articles is actually nice : D. Just right process, cheers

    60. Hey there, I think your website might be having browser compatibility issues. When I look at your blog site in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!

    61. What’s Happening i am new to this, I stumbled upon this I have found It absolutely useful and it has helped me out loads. I hope to contribute & assist other users like its aided me. Good job.

    62. of course like your web-site but you have to check the spelling on quite a few of your posts. Several of them are rife with spelling problems and I in finding it very bothersome to tell the reality however I will surely come again again.

    63. Hi there! I’m at work surfing around your blog from my new iphone 4! Just wanted to say I love reading your blog and look forward to all your posts! Carry on the outstanding work!

    64. I have been browsing online more than 3 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all webmasters and bloggers made good content as you did, the internet will be a lot more useful than ever before.

    65. Hi there just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Internet explorer. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I thought I’d post to let you know. The style and design look great though! Hope you get the issue resolved soon. Kudos

    66. I have been exploring for a little for any high quality articles or blog posts on this sort of space . Exploring in Yahoo I finally stumbled upon this website. Reading this information So i am glad to show that I have a very excellent uncanny feeling I came upon exactly what I needed. I such a lot undoubtedly will make certain to don’t omit this site and give it a glance regularly.

    67. Very interesting details you have noted, appreciate it for posting. “Whatever we conceive well we express clearly, and words flow with ease.” by Nicolas Boileau.

    68. You can definitely see your enthusiasm in the work you write. The world hopes for even more passionate writers like you who are not afraid to say how they believe. Always follow your heart.

    69. Aw, this was a very nice post. In concept I wish to put in writing like this moreover – taking time and precise effort to make an excellent article… but what can I say… I procrastinate alot and in no way seem to get one thing done.

    70. Does your site have a contact page? I’m having trouble locating it but, I’d like to send you an email. I’ve got some creative ideas for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it grow over time.

    71. I’ll immediately snatch your rss as I can not find your e-mail subscription hyperlink or e-newsletter service. Do you’ve any? Please allow me know in order that I may subscribe. Thanks.

    72. I have not checked in here for some time as I thought it was getting boring, but the last several posts are great quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

    73. Does your website have a contact page? I’m having problems locating it but, I’d like to send you an email. I’ve got some ideas for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it improve over time.

    74. 243860 215845light bulbs are very good for lighting the home but stay away from incandescent lamps because they generate so significantly heat;; 892654

    75. I just couldn’t leave your site before suggesting that I actually loved the usual info an individual supply to your guests? Is going to be again incessantly to check up on new posts

    76. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to design my own blog and would like to know where u got this from. thanks

    77. Hiya, I am really glad I have found this information. Today bloggers publish just about gossips and internet and this is actually irritating. A good site with interesting content, that is what I need. Thank you for keeping this web-site, I’ll be visiting it. Do you do newsletters? Can not find it.

    78. I like what you guys are up also. Such clever work and reporting! Carry on the excellent works guys I’ve incorporated you guys to my blogroll. I think it’ll improve the value of my site :).

    79. I just couldn’t depart your web site before suggesting that I extremely enjoyed the standard information a person provide for your visitors? Is gonna be back often in order to check up on new posts

    80. Very interesting info !Perfect just what I was searching for! “Neurotics build castles in the air, psychotics live in them. My mother cleans them.” by Rita Rudner.

    81. Undeniably consider that that you stated. Your favorite reason appeared to be on the internet the easiest thing to take into account of. I say to you, I certainly get annoyed whilst other folks consider issues that they just don’t know about. You managed to hit the nail upon the top and outlined out the whole thing without having side effect , folks can take a signal. Will likely be again to get more. Thank you

    82. obviously like your website but you need to take a look at the spelling on quite a few of your posts. A number of them are rife with spelling issues and I to find it very troublesome to inform the truth nevertheless I will surely come again again.

    83. After research a few of the blog posts on your website now, and I actually like your means of blogging. I bookmarked it to my bookmark web site list and can be checking again soon. Pls check out my website as nicely and let me know what you think.

    84. I’m extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you modify it yourself? Anyway keep up the excellent quality writing, it’s rare to see a great blog like this one these days..

    85. Woah! I’m really enjoying the template/theme of this website. It’s simple, yet effective. A lot of times it’s very difficult to get that “perfect balance” between user friendliness and visual appearance. I must say you’ve done a awesome job with this. In addition, the blog loads super fast for me on Chrome. Excellent Blog!

    86. I have been absent for a while, but now I remember why I used to love this web site. Thanks, I will try and check back more frequently. How frequently you update your website?

    87. Thank you, I have recently been searching for information about this subject for ages and yours is the best I have discovered so far. But, what about the bottom line? Are you sure about the source?

    88. Unquestionably believe that which you said. Your favorite justification seemed to be on the net the simplest thing to be aware of. I say to you, I definitely get irked while people think about worries that they just don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal. Will likely be back to get more. Thanks

    89. Thanks so much for giving everyone an exceptionally nice possiblity to read from this web site. It is usually so enjoyable plus full of fun for me personally and my office friends to visit your website on the least 3 times in a week to see the new stuff you have got. And of course, I am also certainly pleased for the brilliant points served by you. Selected 1 facts in this post are completely the most effective I’ve ever had.

    90. Very interesting details you have remarked, regards for putting up. “She had an unequalled gift… of squeezing big mistakes into small opportunities.” by Henry James.

    91. The other day, while I was at work, my cousin stole my apple ipad and tested to see if it can survive a thirty foot drop, just so she can be a youtube sensation. My iPad is now destroyed and she has 83 views. I know this is completely off topic but I had to share it with someone!

    92. This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

    93. Hello There. I discovered your weblog using msn. This is a very smartly written article. I will make sure to bookmark it and return to read more of your helpful information. Thanks for the post. I will definitely return.

    94. Somebody essentially help to make seriously posts I would state. This is the very first time I frequented your web page and thus far? I surprised with the research you made to create this particular publish extraordinary. Wonderful job!

    95. I genuinely enjoy examining on this web site, it contains excellent content. “Never fight an inanimate object.” by P. J. O’Rourke.

    96. Hello there, I found your site via Google while looking for a comparable subject, your site came up, it seems to be good. I have bookmarked it in my google bookmarks.

    97. But a smiling visitor here to share the love (:, btw great layout. “Better by far you should forget and smile than that you should remember and be sad.” by Christina Georgina Rossetti.

    98. Hello There. I found your blog using msn. This is an extremely well written article. I’ll be sure to bookmark it and return to read more of your useful information. Thanks for the post. I will certainly comeback.

    99. I was just looking for this information for some time. After six hours of continuous Googleing, at last I got it in your web site. I wonder what is the lack of Google strategy that don’t rank this kind of informative websites in top of the list. Usually the top sites are full of garbage.

    100. Hey there! Do you know if they make any plugins to help with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Appreciate it!

    101. I’m extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it’s rare to see a nice blog like this one nowadays..

    102. I’m still learning from you, while I’m making my way to the top as well. I absolutely enjoy reading everything that is written on your website.Keep the tips coming. I liked it!

    103. I found your blog web site on google and check a few of your early posts. Continue to keep up the excellent operate. I just further up your RSS feed to my MSN Information Reader. In search of forward to studying more from you afterward!…

    Leave A Reply