Take two authoritative voices in internet marketing, give them 100 pages to pass on all the practical advice and growth strategies a business needs to go from startup to superstar in just 100 days, and what do you get?
Sujan Patel is well known in the world of internet marketing. The current VP of Marketing at WhenIWork and a guy with more than a decade of experience at the top level of the online marketing game, he’s a voice that speaks with authority when it comes to digital promotion. Rob Wormley, too, is an experienced voice in internet marketing and a specialist in developing winning content. He works with Patel at WhenIWork where he is the Content Marketing Manager and has previously worked with leading authors, Hall of Fame speakers, and leading brands.
Together the pair have produced a gem of a book that should be required reading for any startup looking for actionable tips to deliver growth.
100 Days of Growth is all about the practical advice that founders need to grow quickly. There is little theory here; instead, every page presents a marketing idea or strategy that can be quickly applied to almost any business pursuing growth. The layout of each page makes it easy to negotiate, with every tip broken down as follows:
- A description or outline of what the tip is all about
- Examples of the tip in action, including clickable links to companies that have put the tip into practice with success
- Step-by-step instructions on how to implement the tip
- Links to recommended tools to help implement the tip
- Links to additional reading on the tip (just in case you need more convincing)
The consistent structure and the atomized presentation of the tips means that there is no need to read the book from front-to-back to gain value. Every tip is separate from the others and though they can be used in conjunction with each other, you don’t need to read tips 1 to 20 in order to comprehend tip 21.
What We Liked
Above anything else, this is a book that is focused on the practice of growth, not abstract theories of how to get bigger fast. The book provides enough information on each page to fully explain the specific tip and the step-by-step instructions mean implementation is not going to be difficult in any case. The additional reading links are appreciated and are just the sort of thing that a marketing manager can point their boss towards in cases where there is hesitation about endorsing a particular strategy.
What We Didn’t Like
In truth: not much.
About the only thing we didn’t like was the suggestion from the title that these steps are just useful to startups looking for growth. In truth, there is value here for more established companies, too, especially those with the resources to implement multiple tips at the same time.
A Book To Buy
100 Days of Growth is one of the best new books this year giving practical advice for growing a business. The mix of classic and new tips, the focus on implementation, and the easy-to-follow format makes this easy to recommend to anyone tasked with growing a business quickly.
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