All this week on The DOZ Blog we are recognizing Black History Month with a focus on marketing in the African-American community. In today’s post we profile one of the country’s leading black marketers, Sean Gardner, and examine the enormous impact he has had not only on marketing, but also on the wider African-American community.

    Stay tuned tomorrow when we examine the ways in which marketers can optimize their campaigns to reach African-American consumers, and later in the week we’ll look at some African-American startups, and provide a list of African-American marketers you simply must follow on social media.

    Apple, Microsoft, Marriot Hotels, Ford Motor Company, Ogilvy & Mather, World Vision, and The Huffington Post.

    Scroll through Sean Gardner’s LinkedIn profile and it’s hard not to be immediately impressed by the big names on his resume.

    But click through to his Twitter feed and any doubts about his credibility and reach are banished. Gardner counts nearly 900,000 followers, a figure that puts him ahead of almost every candidate running for President of the United States.

    It’s an incredible reach and testament to Gardner’s incredible abilities at leveraging social media and his willingness to share his enormous knowledge of digital marketing with an audience with an insatiable appetite for knowledge.

    It’s no surprise that publications ranging from Forbes to Fast Company, broadcasters ranging from cable news giant Fox News to CNN and PBS, plus online outlets like Buzzfeed and Entrepreneur have all profiled Gardner, offering him a platform to deliver his message of social media success to millions around the world.

    It’s also no surprise that his book, The Road to Social Media Success, is a certified bestseller and a handbook for anyone seeking to step up their social media game.

    But there’s more to Sean Gardner than just his high profile and online visibility. Indeed, Gardner stands as an example to the entire marketing world of what can be achieved – professionally and personally – when a commitment to success, sharing, and service is brought to bear on corporate problems and charitable pursuits alike.

    Here are 4 things about Sean Gardner that make him a marketer that you should know.

    Sean Gardner had one of “those” moments

    Some people can point to a specific moment in their life where they decided to turn things around and chase their dreams, and Sean Gardner is one of those people.

    He told Stella Mowen at the Huffington Post about a night he spent in a halfway house in Tacoma, Washington where he first embraced the idea that his life could change. Gardner recalled that in the halfway house every night was the same routine, and every night was less motivating than the last.

    As Mowan explains, “one night while midnight neared, while he was walking down the silent half-lit gloomy hallway, Sean Gardner was having it no more. He stopped in his tracks and made a mental list of his dreams and what his dream life looked like. He walked forward slowly, one foot in front of the other, as he dreamed of being surrounded by people who inspire, people who wanted to change the world for the better.”

    She continues, explaining that “His heart started to pound so loudly in his chest that he was sure the beats bounced off the silent cold walls waking up everything around him. It was that night he came up with his two year escape plan from his disheartened world lacking in inspiration.”

    Sean Gardner has a secret to his Twitter success

    Luckily, it is also one he has been happy to share. Gardner explains that his approach to Twitter and the reason why he has been so successful on that social channel comes down to a three-pronged approach.

    When it comes to his content strategy on Twitter, he starts with inspiration. Gardner wants to encourage his followers to live their best lives and be their best selves, and the quotes and links that he shares help provide the knowledge and information to achieve those ends.

    The second prong of his Twitter content strategy is information. As well as his commitment to improving the lives of the people he touches, he also wants to improve their businesses and their ability to provide for their families and achieve professional success. Whether it is a link about a business strategy, a well-written case study, a political news story, or something pulled from the international wires, Gardner can be relied on to inform his followers.

    The third prong is aspiration, and by this he means to challenge his followers to determine what is achievable in their own lives. This prong works in conjunction with, and is the natural outcome of, the first two. After all, if a person is inspired, and then they are informed, what comes next but the aspiration, the dream?

    You might not yet have an audience the same size as Gardner’s, but his content strategy on Twitter will help you build and engage the audience that you have.

    Sean Gardner is a committed philanthropist

    It’s one thing to have influence, but bringing that influence to bear for the greater good is something that Gardner is committed to. Take a look at the charities and non-profits that have benefited from working closely with Gardner and to which he has devoted significant time in recent years.

    He’s worked with World Vision, a global leader in poverty reduction that works to lift children and youth out of poverty in Africa, Asia, and the Americas. He’s also worked with Save the Children, a well-known non-profit seeking improved outcomes for children, and with Charity: Water, the globally recognized non-profit seeking to deliver the world’s most precious and essential resource to those who have nothing safe or clean to drink.

    Sean Gardner knows the importance of gratitude

    Gardner has written extensively about strategies to conquer social media and make a lasting impact on the world via social channels. But even with this new technology driving the social interaction, it’s some old-school manners that remain key to Gardner’s success. He writes on his blog that a life of gratitude is a great foundation for personal enrichment, and a social media strategy anchored by gratitude is a recipe for digital success

    “A simple expression of thanks can definitely connect you with the right people,” he says. “The ripple effect is undeniable. Yes, from personal experience, I can tell you that gratitude can also be a powerful networking tool.”

    Take it from the guy who went from following a single person on Twitter – did you know President Barack Obama was the first person he ever followed back in 2009? – to hundreds of thousands of followers: old-school gratitude goes a long way to connecting and engaging with a new-media audience.

    Know a marketer that we should profile on The DOZ Blog? Let us know on Twitter!



    1. Pingback: Entrepreneurial Highlights from FNCE - Jane Dummer RD

    2. Pingback: How to Make Your Business Stand Out on Social Media - The Local Marketer

    3. I may need your help. I tried many ways but couldn’t solve it, but after reading your article, I think you have a way to help me. I’m looking forward for your reply. Thanks.

    4. Wow! Your blog post blew me away! Your ability to dissect complex topics and present them in a relatable, no-nonsense way is simply genius. Allow me to share with you and your audience about my first-hand experience of this ultimate Giant Killer! =>> ( With only One Keyword, One Description and One Click, this all-in-one AI-powered wizardry Business Builder and Marketing Assistant obliterates any competitors to achieving the Superior Lead Conversion by way of performing effortlessly all-in-one tasks similar to the likes of Wix, Hubspot, Chatgpt to Jasper, Canva, Invideo to Adode Photoshop, Midjourney, Speechelo to Convertkit, Pushit and countless others. No other AI tools can compete with its dominance. Experience the unsurpassed power of this Giant Killer and unlock your business’s true potential. And here’s the cherry on top! During this exclusive launch, you can access all these incredible benefits for a limited one-time fee. Plus, a generous list of bonuses to fuel your business growth and add immense value to your establishment. I am so confident that you’ll fall head over heels for this product as it comes with a 30-Day Money-Back Guarantee. It’s a risk-free opportunity you simply can’t miss! Trust me, I’m not just blowing smoke. I’ve personally experienced the sheer awesomeness of this product, and I’m not alone. Over 15,000 users have already joined the revolution, and the numbers keep growing. Don’t wait, click here =>> ( to rule the market today! For Indepth Video Guide and Reviews, Visit =>>

    5. 881075 381780But wanna comment that you have a quite good internet web site , I really like the style and design it genuinely stands out. 995440

    6. Hey Blog Owner. I couldn’t stop nodding my head while reading your blog post. The way you capture the essence of the subject matter and express it with such humor and clarity is truly remarkable. Anyways, I found this helpful site and I thought I’d share with those who are being affected by the current turmoils as I personaly did reap its benefit recently. Do Apply and Utilise Responsibly for its Unparalleled Results. Unleash the untapped power at Tailored to catapult your success amidst the challenging economic landscape. Whether you’ve been directly impacted or are proactively preparing to thrive amidst its unrelenting effects, this program and facility holds the key to secure financial stability. Yet, exercise caution – take calculated steps in order to achieve sustainable success. For More Detailed Guide, Visit –>>

    7. I just wanted to share my appreciation for the visually appealing design of your blog. It’s invigorating to come across a website that combines aesthetics with informative articles. You’ve truly created a winning combination! Hey there, fellow readers and especially to all those weight loss warriors! Have you heard about Alpilean? -> Let me tell you, this stuff is hotter than a jalapeño on a summer day! 🔥🌶️ I’ve been on the weight loss journey for ages, trying everything under the sun with lackluster results. But Alpilean? It’s a game-changer! It takes weight loss to a whole new level of fire and intensity. Imagine melting away those stubborn pounds, boosting your metabolism, and feeling like an unstoppable force. That’s what Alpilean does, my friends. It’s like a furnace for fat, burning through it with blazing determination. Don’t waste another moment on mediocre supplements that leave you feeling disappointed. Trust me, I’ve been there. But Alpilean? It’s the real deal. It’s the secret weapon you’ve been waiting for! So, if you’re ready to unleash your inner weight loss warrior, grab yourself some Alpilean and let the inferno begin! Don’t wait around—click that link and get ready to set your weight loss journey on fire! 🔥💪 P.S. They’ve got some smokin’ discounts going on right now with a 90-day refund, so don’t miss out. Get your hands on Alpilean -> and watch the pounds melt away like magic! 💥💥 For Review, Visit ->

    8. Hey would you mind stating which blog platform you’re working with?

      I’m planning to start my own blog in the near future but I’m having
      a tough time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
      The reason I ask is because your design and style seems different then most blogs
      and I’m looking for something completely unique.
      P.S Sorry for being off-topic but I had to ask!

    9. When someone writes an post he/she maintains the idea of a user in his/her brain that how a
      user can understand it. Thus that’s why this piece of writing is outstdanding.

    10. Hi there all, here every person is sharing
      these know-how, thus it’s nice to read this web site, and I used to pay a visit this blog all
      the time.

    11. Right now it sounds like Expression Engine is the top blogging
      platform available right now. (from what I’ve read) Is that
      what you are using on your blog?

    12. You are so cool! I do not believe I’ve read something like that before.
      So nice to discover someone with some unique thoughts on this topic.
      Really.. thanks for starting this up. This site is one thing that’s needed on the internet, someone with a little

    13. Does your blog have a contact page? I’m having a tough time locating it but, I’d like to send you
      an email. I’ve got some creative ideas for your blog you might be interested in hearing.
      Either way, great site and I look forward to seeing it develop
      over time.

    14. Hmm it looks like your website ate my first comment (it was super long) so I guess
      I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog.
      I too am an aspiring blog blogger but I’m still new to everything.
      Do you have any tips and hints for first-time blog
      writers? I’d definitely appreciate it.

    15. It is actually a great and useful piece of information. I am glad that you
      just shared this helpful info with us. Please keep us up to
      date like this. Thank you for sharing.

    16. Hey just wanted to give you a brief heads up and let you know a few of the
      images aren’t loading correctly. I’m not sure why
      but I think its a linking issue. I’ve tried
      it in two different internet browsers and both show the same results.

    17. Heya i’m for the primary time here. I found this board and I to find It
      really helpful & it helped me out a lot. I am
      hoping to present one thing back and aid others like you helped

    18. Great post however I was wondering if you could write a litte more on this
      subject? I’d be very grateful if you could elaborate a little bit further.

    19. I’ve been exploring for a little for any high-quality articles or
      blog posts on this kind of area . Exploring in Yahoo I finally stumbled upon this web site.

      Reading this info So i’m happy to convey that
      I have an incredibly good uncanny feeling
      I found out just what I needed. I such a lot unquestionably will make
      certain to don?t overlook this web site and give it a look regularly.

    20. That is very interesting, You are an overly professional blogger.
      I’ve joined your feed and stay up for looking for
      more of your magnificent post. Also, I’ve shared your web site in my
      social networks

    21. Whoa! This blog looks just like my old one! It’s on a entirely different topic but it has pretty much
      the same layout and design. Outstanding choice of colors!

    22. Greetings! Very useful advice within this article! It is the little changes that make the most significant changes. Many thanks for sharing!

    23. Hi there, constantly i used to check web site posts here
      in the early hours in the morning, since i love to gain knowledge of
      more and more.

    24. magnificent publish, very informative. I wonder why the opposite
      specialists of this sector don’t understand this.
      You must continue your writing. I’m confident, you have a huge readers’ base already!

    25. Thank you for the auspicious writeup. It in fact was a
      amusement account it. Look advanced to far added agreeable from you!
      By the way, how could we communicate?

    26. I love what you guys tend to be up too. This type of clever work and exposure!
      Keep up the terrific works guys I’ve incorporated you guys to blogroll.

    27. What’s up to every one, because I am genuinely keen of
      reading this webpage’s post to be updated on a regular
      basis. It contains pleasant information.

    28. I really like your blog.. very nice colors & theme.
      Did you create this website yourself or did you hire
      someone to do it for you? Plz reply as I’m looking to construct my own blog and would like to
      know where u got this from. appreciate it

    29. Simply wish to say your article is as amazing. The clearness in your post is simply spectacular and i could assume you are an expert on this
      subject. Well with your permission let me to grab your RSS feed to keep updated with forthcoming post.
      Thanks a million and please keep up the rewarding work.

    30. My brother suggested I may like this website. He was entirely right.
      This submit actually made my day. You can not believe simply how so
      much time I had spent for this info! Thanks!

    31. Great web site you’ve got here.. It’s difficult to find excellent writing like yours these
      days. I honestly appreciate individuals like you!

      Take care!!

    32. That is really attention-grabbing, You are a very professional blogger.
      I’ve joined your rss feed and stay up for searching for more of your magnificent post.
      Also, I have shared your web site in my social networks

    Leave A Reply