There’s more to going international than just identifying a market opportunity. After all, while there might be customers in China, India, and Brazil for your products, you still have to reach out to them. The job of the marketer is to facilitate that reach and there are a couple of important things to keep in mind when you do.
In the infographic below we’ve highlighted the importance of three areas for international marketing: content marketing, social media, and SEO. If you get these three right, you’ll be on your way to selling to locals whether they’re in Brooklyn, Berlin, Bermuda, or Burma.