Can your online marketing deliver results for you offline, too?
The answer is yes – and we’ll tell you why soon.
But first consider why we’re even asking the question in the first place. I mean, does anyone ask if broadcast television advertising drives offline business success? Or whether advertising and marketing efforts directed at newspapers generate revenues in a bricks-and-mortar location?
No, and that’s because these channels have been spectacularly successful in delivering value for marketers over decades. Yet the question is often asked when it comes to online marketing, most likely because – for all the focus in recent years – it is still a medium and channel finding its feet.
If you’ve ever tried to convince your boss that advertising online is a key to delivering offline sales, or that marketing on the internet is going to deliver customers to your corner store, bricks-and-mortar location, then this post is for you.
Or if you’re a business owner who still isn’t sure whether launching into the world of online marketing is going to deliver results for their traditional business, then this post is for you, too.
Let us demonstrate how online marketing can deliver success for businesses both online and offline – read on!
Online Marketing and Offline Success
Small businesses use online marketing to improve their turnovers and reputations. Social media, geographical targeting, and online advertising are the best ways for small businesses to drive success.
This Kissmetrics infographic explains us how online marketing strategy is very profitable to small businesses.