Are you a keyword planner?

    You already know you have to do your research before jumping in to any SEO, advertising, or digital marketing program.

    And in a world where Google dominates, it only makes sense to start that research with…Google. Among the many products that Google has launched, the tool for the job here is the Google Keyword Planner – but how can you get the most out of this powerful tool?

    Well plug those headphones in, get ready to go full-screen video, and have a pen and paper ready to take notes – here’s your guide to getting the most out of Google’s Keyword Planner.

    Google Keyword Planner: Best Practices

    Google have made many modifications on its products. One of the biggest change  is the new Google Keyword Planner as a replacement of Google keyword tool. Like the previous one, Google keyword planner allows to do keyword researches. However, this new tool works differently.

    Here is a tutorial from Erica Stone, which explains how to use Google Keyword Planner for keyword research. You will learn how to ad group ideas, filters, and get stats such as average monthly searches.

    So: ready to go?

    Planning your keywords and targeting the best keywords for your business is an essential part of any digital marketing strategy. Erica Stone’s video is a great guide to how to get that keyword planning process right, how it can help you organize your efforts online, and how to get the absolute most ‘bang for your buck’ in your marketing efforts.

    Have you tried out Google’s Keyword Planner tool? What was your experience? Have you got any tips to share with DOZ readers from your own experiences? Let us know in comments below or reach out to us on Twitter, too!



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