As with any social media account, on LinkedIn, you need a killer profile so that your company stands out. Today, I will share some best practices to grow your LinkedIn following base and to expand your network.

    Step 1 – Work on the design of your profile

    My first piece of advice is to work on the design of your page. Make sure you update your company’s description and be as precise as possible in sharing your vision: add your specialities, your website so visitors have direct access to your site, and your industry. With LinkedIn, you can also showcase your product and services.
 One best practice suggested by LinkedIn is to optimize your content for search. « Company Pages are very SEO-friendly » says the site, and Google displays the first 156 characters of your page. Use keywords wisely, and describe your company as richly as possible to help users find you on search engines.

    Step 2 – Develop your community

    There are two ways to develop a community and to expand your network on LinkedIn: first, attract followers, and then engage with them to create value.
    As a company, you should start by getting your first followers through your network connections: colleagues and partners. Did you know employees are 70% more likely to engage with your company updates? Colleagues and employees should be encouraged to join the company page so they can keep up to date with the company news and help you to increase your reach.
    You can also get new followers by adding a LinkedIn follow button on your site. The code is fairly easy to implement and different types of buttons are available to best fit your site’s design.

    When you start growing your user base, do not forget the most important part: engagement. It is what makes people stay, what makes people come back to your page to check out news and what eventually makes people visit your site and convert to customers. According to LinkedIn, there are 4 components to an awesome update status that boosts engagement:

    • Be helpful, not sales-y, people sense that and will be indifferent to those kinds of updates
    • Think about timing. When do you think people are checking their LinkedIn feed? In the morning. This is why you have to post early!
    • Post often – be consistent and find the posting schedule that fits your audience
    • Focus on great content – this leads into the next point

    Step 3 – Share quality content

    More than tailoring your content to your audience, sharing quality links is crucial if you want the highest kind of engagement. When you share high quality content, you earn more credibility, your content is seen as helpful by users and shares become more frequent.
    LinkedIn best practices for posting high quality content include:

    • Posting videos, just like on Facebook, because they have a lot of impact
    • Sharing best-of articles, they get almost 40% more amplification

    To learn more, I invite you to consult our guide on how to enhance your personal social profile, using tools such as LinkedIn!



    1. Very good website you have here but I was curious about if you knew of any
      discussion boards that cover the same topics discussed here?
      I’d really like to be a part of group where I can get feedback from other experienced people that share the same
      interest. If you have any recommendations, please let
      me know. Thanks a lot!

    2. Great article! That is the type of information that are supposed to be shared across the
      web. Shame on the search engines for not positioning this submit
      higher! Come on over and discuss with my website . Thanks =)

    3. What i do not understood is in fact how you’re not really much more neatly-preferred than you might be now.
      You are so intelligent. You realize thus significantly with regards to this matter, made me in my opinion believe
      it from so many numerous angles. Its like men and women don’t seem to be fascinated until it is something to do with
      Woman gaga! Your personal stuffs excellent. All the time handle it

    4. Hello there, I discovered your web site by way of Google while looking for a comparable topic,
      your website got here up, it seems to be great.
      I have bookmarked it in my google bookmarks.
      Hi there, just changed into alert to your weblog thru Google, and found that it’s truly informative.
      I am going to be careful for brussels. I will be grateful when you proceed this in future.
      Numerous other people might be benefited out of your
      writing. Cheers!

    5. I believe that is one of the such a lot important info
      for me. And i’m happy studying your article. But wanna observation on some general issues, The web site
      taste is perfect, the articles is actually great : D. Good job,

    Leave A Reply