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Author: Nick Rojas
If you’re in the marketing world you’ve probably heard about the 2013 “tweet heard ’round the world” – Oreo’s Super Bowl blackout tweet. It made quite a splash in the industry for its timeliness, and even beyond. It has been re-tweeted more than 15,000 times. Why was the tweet so effective? Because it was immediate. Three-quarters of marketers worldwide defined real-time marketing as the act of personalizing content for specific customer interactions, according to a February 2014 survey from Evergage. More than eight out of 10 marketing professionals noted that increased customer engagement was a benefit of real-time marketing. Real-time…