If you’re in the marketing world you’ve probably heard about the 2013 “tweet heard ’round the world” – Oreo’s Super Bowl blackout tweet. It made quite a splash in the industry for its timeliness, and even beyond. It has been re-tweeted more than 15,000 times. Why was the tweet so effective? Because it was immediate.
Three-quarters of marketers worldwide defined real-time marketing as the act of personalizing content for specific customer interactions, according to a February 2014 survey from Evergage. More than eight out of 10 marketing professionals noted that increased customer engagement was a benefit of real-time marketing.
Real-time marketing happens on the fly. Marketers are working within the moment to determine the best approach to events or customers at a specific place and time. It puts all the principles of inbound marketing to use on a time-strapped scale. With real-time marketing, marketers seek to provide the right offer to the right customer at the right time – and that time is often now.
Real-time marketing content capitalizes on the fact that in today’s connected world there is always something happening, and there is an audience that cares about that event. Advances in technology allow people from across the world to share and connect with each other. Smart marketers can go beyond demographic limitations by producing content that focuses around these global and/or national real-time events. This content has the potential to reach more people in the right context.
Many marketers use social media channels as their main avenue for real-time marketing. This makes sense as conversations happen quickly through social media and brands with social listening strategies are poised to take advantage of this. In addition to social media, real-time marketing can also be deployed through email and brand websites.
One of the biggest challenges in regards to real-time marketing is the sheer volume and speed at which consumer conversations happen, spurred on by highly advanced mobile and social technologies. For larger brands this can mean sorting through sizable quantities of data to mine out actionable insights that can be turned into superior content at a fast pace.
By gathering and analyzing this data and using it in real-time strategies brands can deliver on a wide range of marketing challenges as well as empower themselves to more effectively make strategic decisions at a moment’s notice. Staying on top of this data allows brands to deploy smarter campaigns on a shorter notice, such as keeping up-to-date on social media trends and adjusting paid advertising campaigns to amplify brand exposure related to the trends. Brands with larger teams or those that have resources available to them can build multi-departmental teams to oversee, examine and act on this gathered data quickly.
Perhaps the most vital thing to understand about real-time marketing is that telling stories and sharing content based on gathered data has the power not only to draw in customers but also to start a larger conversation and change the culture. When everyone has access to the same data, the group can better understand the challenges, trends, and opportunities associated with it.
Brands that want to succeed with real-time marketing need to invest in strategies that focus on collaboration, listening, and responsibility.
75 Comments
The factory’s commitment to innovation is reflected in their continuous research and development efforts to enhance the design and functionality of their HDPE and uPVC fittings. Elitepipe Plastic Factory
307001 508669Quite interesting topic , appreciate it for posting . 912532
363345 932138They call it the self-censor, simply because you are too self-conscious of your writing, too judgmental. 921124
Thank you ever so for you article.Thanks Again. Want more.
I truly appreciate this article post.Really looking forward to read more. Really Cool.
Appreciate you sharing, great post.Really looking forward to read more. Will read on…
Thanks-a-mundo for the article.Really thank you! Want more.
Looking forward to reading more. Great post.Much thanks again. Awesome.
I loved your article.Really thank you!
Fantastic article post.Much thanks again. Much obliged.
Really appreciate you sharing this blog post.Much thanks again. Fantastic.
Major thankies for the blog.Much thanks again. Fantastic.
Im obliged for the blog article.Really looking forward to read more. Keep writing.
wow, awesome blog article. Really Great.
Really enjoyed this blog post.Really thank you! Will read on…
Wow, great blog post.Much thanks again. Will read on…
I truly appreciate this post.Really thank you! Cool.
This is one awesome article.Much thanks again. Really Cool.
Sutter Health
Thanks again for the post.Really thank you!
Nice post. I was checking constantly this blog and I am impressed!
Very useful information particularly the last part
🙂 I care for such information much. I was looking for this particular info for a long time.
Thank you and best of luck.
Really informative blog article.Really looking forward to read more. Keep writing.
Say, you got a nice article post. Great.
A round of applause for your article. Really Great.
I really enjoy the blog article.Really thank you! Fantastic.
290422 294894Billiard is a game which is mostly played by the high class men and women 163195
I really liked your blog.Really looking forward to read more. Fantastic.
Great blog.Really thank you! Really Cool.
Great, thanks for sharing this blog post.Much thanks again. Great.
Really appreciate you sharing this article post. Want more.
I value the blog article.Really thank you! Will read on…
Really informative blog article.Much thanks again. Awesome.
Im obliged for the blog post.Much thanks again. Much obliged.
Say, you got a nice blog post. Really Great.
Really appreciate you sharing this blog post.Really looking forward to read more. Cool.
A big thank you for your article post.Thanks Again.
Major thankies for the article.Really thank you! Awesome.
Muchos Gracias for your blog article.Really thank you! Awesome.
Enjoyed every bit of your article.Thanks Again. Fantastic.
Thanks for the blog post. Fantastic.
Thanks again for the blog.Much thanks again. Really Great.
Enjoyed every bit of your post.Really thank you! Really Cool.
Awesome blog article.Much thanks again.
Thanks a lot for the article.Really looking forward to read more. Really Cool.
I cannot thank you enough for the blog article.Much thanks again. Fantastic.
Enjoyed every bit of your blog.Much thanks again. Awesome.
I am so grateful for your blog article.Really thank you!
Major thankies for the post.Much thanks again. Really Great.
I am so grateful for your blog.Thanks Again. Want more.
I am so grateful for your blog article.Much thanks again. Really Cool.
Thanks for sharing, this is a fantastic blog article.Thanks Again. Fantastic.
Looking forward to reading more. Great article post.Really thank you! Much obliged.
wow, awesome blog article.Really looking forward to read more. Great.
Major thankies for the post.Really thank you! Cool.
Looking forward to reading more. Great post.Really looking forward to read more. Cool.
I am so grateful for your blog article. Fantastic.
wow, awesome blog.Thanks Again. Want more.
Im obliged for the blog article.Thanks Again.
I appreciate you sharing this blog article.Really thank you! Fantastic.
Im grateful for the article. Great.
Thanks so much for the post. Much obliged.
I think this is a real great article.Really thank you! Cool.
Really informative post.Really thank you! Will read on…
This is one awesome blog.Really looking forward to read more. Fantastic.
Looking forward to reading more. Great blog post.Thanks Again. Great.
I really like and appreciate your blog post.Thanks Again. Great.
Thank you for your article post. Want more.
Thanks for sharing, this is a fantastic blog article.Really looking forward to read more. Want more.
Awesome blog article.Really looking forward to read more. Much obliged.
I think this is a real great blog. Awesome.
Hey, thanks for the blog post.Really looking forward to read more. Really Cool.
Thanks for sharing, this is a fantastic blog article. Keep writing.
Very informative post.Really looking forward to read more. Really Great.
Really enjoyed this blog article.Thanks Again. Really Cool.
I really liked your article post.Thanks Again. Will read on…