reddit is one of the most popular sites on the internet with daily traffic putting it in the world’s top 25 sites and the top 10 in the United States. The community driven site counts more than 100 million users who submit hundreds of thousands of links and text posts to the thousands of subreddits within the main site.

    reddit is a place to catch up on what’s happening in the world (r/worldnews), learn something new (r/todayilearned), and chat about your favorite game (whether r/chess or r/candycrush).

    But it’s also a place where you can learn something new, share your knowledge with others, and find inspiration for some of the online marketing tasks that you undertake every day.

    Getting Started on Reddit

    You can visit most anywhere on reddit without signing up for an account. It’s a public site and handles tens of millions of visits every day, many of which are from people who don’t have a reddit account. That said, signing up is free and there are plenty of benefits to doing so – the most obvious being the ability to subscribe to subreddits that interest you.

    Here’s how to get started.

    First, go to reddit.

    Second, click on the ‘create an account’ link in the top right corner of the page. When the pop-up appears enter a username, a password, and your email address and you’re done. A confirmation email will arrive and you can verify your account to finish the process of joining the reddit community.

    Default Subreddits and More

    Once you’re logged in to reddit you are automatically subscribed to a number of ‘default’ subreddits. These are among the most popular communities on the site and you’ll certainly find a lot to keep you busy. However, if you are trying to learn a little more about marketing, you’ll want to go to a subreddit specialized in marketing.

    To find those subreddits, use the search box on the top right of the page. You can search for any term but going after marketing related-keywords is obviously a good place to start. To help you out, here are four subreddits you’ll probably want to subscribe to in order to improve your marketing skills:


    Subscribers: 35,000
    From the sidebar: Product, Pricing, Promotion and Placement. Persuasion, PR and Propaganda. Getting attention, online and off.
    Our take: This is a great subreddit for general marketing. It’s not just for online or digital marketers, but there does seem to be a lot of digital marketing content here all the same. The moderation is good and consistent, and there are plenty of good posts every day.
    Sample Post: I pranked my roommate with eerily targeted Facebook ads and drove him to complete paranoia.


    Subscribers: 19,000
    From the sidebar: Intended for professionals who are actively engaged in social media and community-oriented websites around the world.
    Our take: There’s a lot of good content here, though there is also a fair bit that is not much more than round-about-link-to-my-blog content, too. The subreddit regularly reveals some good tools and some great advice from social media professionals, and this is always valuable for people getting started in the field.
    Sample Post: Don’t do this. Ever.


    Subscribers: 21,000
    From the sidebar: A subreddit for Search Engine Optimization news, case studies, and speculation. Feel free to submit new posts, ask questions, and post your experiences.
    Our take: Quality discussions by SEO professionals and a subreddit that delivers exactly what it promises. There’s a lot of technical talk here but also some experienced redditors to help newer subscribers negotiate their way through the comments.
    Sample Post: A week ago I knew nothing about SEO… here’s what I’ve learned.

    (We also really like r/BigSEO and their moderator contributed to our blog. Make sure you read Clayburn Griffin’s post on the 5 most common SEO mistakes beginners make!).


    Subscribers: 8000
    From the sidebar: This subreddit hosts discussions and links to articles about web marketing, including email marketing, online PR, social media, SEO and so forth.
    Our take: It’s not the most active subreddit but there is still some value to be found here. The subreddit’s text post only style helps it avoid the worst of the blog spam and helps to provoke discussions on the best way to maximize value in online marketing.
    Sample Post: How I set up Google Chrome for my Marketing Role (20+ extension recommendations)

    Do you have a favorite subreddit? Let us know on Twitter.



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