The purpose of Internet marketing is to turn your website into a platform that attracts visitors and then converts them to your offer. This way of marketing can help any business, whether it is brick-and-mortar business seeking an online presence or a completely Internet-based business.
Many people focus entirely on their website, trying to perfect it, believing that if they build it right, visitors will come. Unfortunately, a website is not like a store, where all you need is a good window display and a few interesting signs to draw people in. Instead, it’s more like an island surrounded by billions of other islands and the only way to attract visitors is to build bridges back to your island.
The easiest part of an online business may actually be building your website. This is because you have total control on the look-and-feel, the message, and the offer. However, things get a little trickier when you start marketing your website. The fastest way to get good at marketing is by hiring creatives to show you how to attract visitors and convert them into buyers. An advertising agency like EraserFarm can give you insight into how to brand your identity, improve the user experience, and launch an advertising campaign.
3 Internet Marketing Tips
Know the market, your competitors, and your target market.
To be successful you need to be clear about your market, be aware of your online competitors, and know your ideal customers. You may have a fairly good idea about your market, but you should still research it to discover a profitable niche you may have overlooked. By researching your online competitors, you’ll get a much better idea about any weaknesses that you might have on your own website display, marketing techniques, or sales process. Finally, the better you understand your customer, the better you will be able to meet their needs, write copy that engages them, and increase website conversions.
Metrics and analytics.
How do you know if you’re setting up your business in the right way and if your marketing ideas are beginning to work? You create metrics to measure everything and then interpret all the information that you’ve gathered. You can use paid specialty software to gather important data or a free service like Google Analytics to find out about site visits and page views, the average time visitors spend on your site, your bounce rate, the pages people visit more often, and the percentage of new visitors to your website. Make reports and print charts to analyze your business results.
Develop marketing strategies
Your reports and charts will give you a baseline idea of what’s going on behind the scenes. Now use this information to develop marketing strategies. For instance, if you notice that people spend only a small amount of time on your website, then a simple strategy might be to bump up your content so that people will want to spend more time reading interesting and informative ideas on your site.
Here are some marketing strategies you might want to include in your quest to get more visitors who buy from your website:
- 1. Hire writers to create regular blog posts so that you attract more organic traffic through SEO articles, as well as engage your current list of readers with fresh content.
- 2. Attract visitors through advertising.
- 3. Build a relationship with your audience through social media.
- 4. Create YouTube videos that offer helpful tips about your expertise.
- 5. Participate in forums and include a signature link back to your website.
As you try out one strategy after another, keep track of what’s working and what’s not working through your analytics software. This way, you can drop the ideas that don’t work and focus your attention on what does work. Usually, according to Pareto’s Principle, 20% of your efforts will be creating 80% of your positive results. So identify 20% that’s working for you.
Your Business Is a Marketing Business
Whatever business you’re in, regardless of the industry, regardless of the product or service, you’re essentially in the marketing business. If you don’t get the marketing right, you could fail to get any visitors, only get a trickle of visitors, or get visitors who don’t buy from you. Conversely, if you learn how to do everything right, you could end up making more money in a month than most people make in an entire year. So, yes, go ahead and build a beautiful website, but remember, the real action begins when you master the art of marketing your business.