People have long said that a picture speaks a thousand words and, with the rise of emoji marketing, they might be being proved correct in the strangest way.

    What was once the sole preserve of Japanese teenagers punctuating their text messages is now part of the global zeitgeist. An increasing proportion of modern communication – text messages, online chats, blog posts, essays, and even the odd otherwise serious corporate statement – now comes with emoji included. Whether highlighting a particularly important, shocking, or amusing point, expressing an emotion that is difficult to put into words, or in an attempt to tell a story (or re-tell a classic tale) emoji are common.

    And marketers around the world have not been ignoring this trend.

    Indeed, emoji are increasingly common elements of marketing campaigns and are being used in a variety of ways to reach out to consumers, customers, and soften even the hardest of brands.

    Emoji and Your Customers

    One of the first things that any marketer needs to consider when creating a marketing plan. After all, if your customer is young, rich, and uses social media you’ll want to design a different campaign than you would if your customer was older, less-wealthy, and consumed most of their media via network TV.

    Sprout Social have produced a fantastic infographic on the use of emoji by marketers and it is little surprise that one of the first parts of that infographic explains just who uses and consumes emoji regularly.

    When it comes to heavy users, it is probably no surprise that young people are ahead of the generational curve here:

    • 72% of people under the age of 25 identify as frequent users of emoji
    • 76% of people aged 25-29 frequently use emoji
    • 68% of people aged 30-35 frequently use emoji
    • 62% of people aged over the age of 35 frequently use emoji

    While its clear that younger users more frequently use emoji to communicate and, therefore, will likely be more open to marketing that use emoji, the decrease in frequent in older audiences is not all that large. In simple terms, where about 7 in 10 of teens use emoji frequently, it’s 6 in 10 for the grandparents of those teens.

    In other words, people of all ages are likely open to emoji-enhanced marketing.

    Emoji, Communication, and Emotion

    Sprout Social also gathered research about how people feel about their emoji.

    In an incredibly interesting finding, they concluded that 75% of men and 84% of women believe they can express themselves better using the colorful characters than by using words. Whether this is taken as evidence of the power of emoji or the limits of text, it suggests a preference for using emoji when a message is important.

    And what could be a more important emotion than love, right?

    Sprout Social found that three of the four most commonly used emoji on Twitter and all of the top three emoji used on Instagram included love hearts. For brands it was a slightly different story (sparkles, soccer, and coffee came out on top on Twitter there) but even for brands the most popular emoji represent positive emotions rather than negative emotions.

    Marketing with Emoji

    So how – and when – should you use emoji in your digital marketing campaigns?

    Sprout Social offers a nice checklist to run through when weighing the creative choice to use or not use emoji in a campaign. Among the most important considerations for campaign managers are:

    • whether the use will be timely, timeless, or poorly timed
    • whether their brand aligns with the ‘fun’ aspect of the use
    • whether using emoji will seem like overuse – for example, when more than five images are used in a tweet
    • whether the brand wants to force a customer to use an emoji

    It’s all good advice and included in the full Sprout Social infographic below.


    Have you had success using emoji in marketing campaigns? Tell us about your ups and downs in comments below!



    1. Good blog! I truly love how it is simple on my eyes and the data are well written. I’m wondering how I could be notified whenever a new post has been made. I have subscribed to your RSS feed which must do the trick! Have a great day!

    2. I do not even know the way I ended up right here,however I believed this put up was great. I do not know who you’re butcertainly you’re going to a well-known blogger if you happen to are not already.Cheers!

    3. Hi there i am kavin, its my first occasion to commenting anyplace, when i read this post i thought icould also make comment due to this brilliant post.

    4. Utterly composed content, appreciate it for information. “The earth was made round so we would not see too far down the road.” by Karen Blixen.

    5. Hi! I know this is kinda off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form?I’m using the same blog platform as yours and I’m having problems finding one?Thanks a lot!

    6. Ahaa, its pleasant conversation on the topicof this piece of writing here at this blog, I have read all that,so at this time me also commenting at this place.Check out my blog … Monica

    7. Percy Hussain on

      It’s hard to find experienced people about this subject, but you seem like you know what you’retalking about! Thanks

    8. Reynold Lindsay on

      I always spent my half an hour to read this blog’s articles or reviews every day along with a mug of coffee.

    9. I’ll right away seize your rss as I can not to find your e-mail subscription link or e-newsletter service.Do you’ve any? Please permit me know in order that I may subscribe.Thanks.

    10. What’s up, the whole thing is going sound here andofcourse every one is sharing information, that’struly good, keep up writing.My blog … UNBS CBD Gummies

    11. I need to to thank you for this wonderful read!! I absolutely enjoyed every little bit of it. I have got you book marked to look at new things you postÖ

    12. Hi, I do think this is a great blog. I stumbledupon it 😉 I am going to come back yet again since I book-marked it. Money and freedom is the greatest way to change, may you be rich and continue to help others.

    13. Hey there! I know this is kinda off topic but I was wondering ifyou knew where I could find a captcha plugin for my comment form?I’m using the same blog platform as yours and I’m having difficulty findingone? Thanks a lot!

    14. Howdy! Do you know if they make any plugins to protect against hackers?I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

    15. Very nice article and right to the point. I don’t know if this is really the best place to ask but do you people have any thoughts on where to hire some professional writers? Thx 🙂

    16. Emory O connor on

      Aw, this was a very nice post. In concept I would like to put in writing like this additionally – taking time and actual effort to make an excellent article… but what can I say… I procrastinate alot and certainly not appear to get one thing done.

    17. Hello.This article was extremely interesting, particularly since I wasbrowsing for thoughts on this issue last Sunday.Feel free to visit my blog … male enhancement

    18. 어벤저스 슬롯은 국내에 존재하는 모든 온라인 슬롯사이트 중에서 가장 많은 영상을 제공하고 있습니다. 무려 18개의 영상사의 정식 라이센스를 발급 받은 영상들을 제공하고 있으며 가입 첫 충전 20의 파격적인 이벤트와 매일 첫 충전 10의 이벤트를 통해 많은 사랑을 받고 있는 업체입니다. 대표 영상으로는 마이크로밍,아시아게이밍,하바네로,비비아이엔 등이 있습니다.어벤져스 슬롯에서 잭팟의 행운이 있기를 진심으로 바라겠습니다.

    19. very best job cipro medication for uti ** Croatia aims to sell up to a 49 percent stake in troublednational flag carrier Croatia Airlines and will testinvestor appetite with a preliminary tender by mid-October, thetransport ministry said.

    20. I like the helpful info you provide in your articles. I’llbookmark your blog and take a look at again righthere regularly. I am slightly certain I’ll be informed many new stuff proper right here!Good luck for the following!

    21. Stacy Price on

      There’s definately a lot to find out about this subject.I really like all of the points you have made.

    22. Theodore Alexander on

      Aw, this was an exceptionally nice post. Taking a few minutesand actual effort to create a great article… but what can I say…I hesitate a whole lot and don’t manage to get anything done.

    23. Oh my goodness! a tremendous article dude. Thanks Nonetheless I’m experiencing challenge with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting similar rss drawback? Anyone who knows kindly respond. Thnkx

    Leave A Reply