People have long said that a picture speaks a thousand words and, with the rise of emoji marketing, they might be being proved correct in the strangest way.
What was once the sole preserve of Japanese teenagers punctuating their text messages is now part of the global zeitgeist. An increasing proportion of modern communication – text messages, online chats, blog posts, essays, and even the odd otherwise serious corporate statement – now comes with emoji included. Whether highlighting a particularly important, shocking, or amusing point, expressing an emotion that is difficult to put into words, or in an attempt to tell a story (or re-tell a classic tale) emoji are common.
And marketers around the world have not been ignoring this trend.
Indeed, emoji are increasingly common elements of marketing campaigns and are being used in a variety of ways to reach out to consumers, customers, and soften even the hardest of brands.
Emoji and Your Customers
One of the first things that any marketer needs to consider when creating a marketing plan. After all, if your customer is young, rich, and uses social media you’ll want to design a different campaign than you would if your customer was older, less-wealthy, and consumed most of their media via network TV.
Sprout Social have produced a fantastic infographic on the use of emoji by marketers and it is little surprise that one of the first parts of that infographic explains just who uses and consumes emoji regularly.
When it comes to heavy users, it is probably no surprise that young people are ahead of the generational curve here:
- 72% of people under the age of 25 identify as frequent users of emoji
- 76% of people aged 25-29 frequently use emoji
- 68% of people aged 30-35 frequently use emoji
- 62% of people aged over the age of 35 frequently use emoji
While its clear that younger users more frequently use emoji to communicate and, therefore, will likely be more open to marketing that use emoji, the decrease in frequent in older audiences is not all that large. In simple terms, where about 7 in 10 of teens use emoji frequently, it’s 6 in 10 for the grandparents of those teens.
In other words, people of all ages are likely open to emoji-enhanced marketing.
Emoji, Communication, and Emotion
Sprout Social also gathered research about how people feel about their emoji.
In an incredibly interesting finding, they concluded that 75% of men and 84% of women believe they can express themselves better using the colorful characters than by using words. Whether this is taken as evidence of the power of emoji or the limits of text, it suggests a preference for using emoji when a message is important.
And what could be a more important emotion than love, right?
Sprout Social found that three of the four most commonly used emoji on Twitter and all of the top three emoji used on Instagram included love hearts. For brands it was a slightly different story (sparkles, soccer, and coffee came out on top on Twitter there) but even for brands the most popular emoji represent positive emotions rather than negative emotions.
Marketing with Emoji
So how – and when – should you use emoji in your digital marketing campaigns?
Sprout Social offers a nice checklist to run through when weighing the creative choice to use or not use emoji in a campaign. Among the most important considerations for campaign managers are:
- whether the use will be timely, timeless, or poorly timed
- whether their brand aligns with the ‘fun’ aspect of the use
- whether using emoji will seem like overuse – for example, when more than five images are used in a tweet
- whether the brand wants to force a customer to use an emoji
It’s all good advice and included in the full Sprout Social infographic below.
Have you had success using emoji in marketing campaigns? Tell us about your ups and downs in comments below!
what is the best ed pill – free ed pills erectile dysfunction doctor
Hey, thanks for the blog post.Much thanks again. Will read on…
I really like and appreciate your article.Really thank you! Much obliged.
A big thank you for your blog post.Really looking forward to read more. Awesome.
Fantastic blog. Awesome.
I am so grateful for your blog.Much thanks again. Awesome.
Appreciate you sharing, great article post.Really looking forward to read more. Want more.
Good blog! I truly love how it is simple on my eyes and the data are well written. I’m wondering how I could be notified whenever a new post has been made. I have subscribed to your RSS feed which must do the trick! Have a great day!
I want to to thank you for this good read!! I certainly loved every bit of it. I have you book-marked to check out new things you postÃ–
Fantastic post.Thanks Again. Cool.
Rated Excellent on Trustpilot
I do not even know the way I ended up right here,however I believed this put up was great. I do not know who you’re butcertainly you’re going to a well-known blogger if you happen to are not already.Cheers!
https://bit.ly/3whqPGd https://bit.ly/39Slb4E https://is.gd/1dP0So https://cutt.ly/PHvcD2y http://terazubezpieczenia.pl https://Tinyurl.com/bd8nh7hh https://rebrand.ly/3a55b3 https://tinyurl.com/2d6kc7z4 https://rebrand.ly/0338dd https://is.gd/ZNvcuk
https://is.gd/pbAplZ https://tinyurl.com/mvan9nm9 https://tinyurl.com/yndb3mf5 https://bit.ly/39Silwu http://kancelaria-ubezpieczen.pl/ http://kalkulatorubezpieczen.pl https://Tinyurl.com/yndb3mf5 https://is.gd/vSr3BK https://rebrand.ly/aeb626 https://bit.ly/3FWKVJi
https://is.gd is.gd https://tinyurl.com/ rebrand.ly cutt.ly rebrand.ly https://is.gd/rC2GTf ubezpieczamtanio.pl
is.gd Ubezpieczsieteraz.pl https://is.gd/ https://Cutt.ly/mHvbAPC https://bit.ly/3PoLnnH cutt.ly https://cutt.ly/5HvvEZ1 is.gd
Thanks for sharing, this is a fantastic blog article.Really thank you! Great.
https://cutt.ly/cHvv70M https://is.gd/Bgezjx https://rebrand.ly/f2df62 https://bit.ly/3weAI7J https://bit.ly/3Poipog https://tinyurl.com/ym5s35rm https://rebrand.ly/c2f455 http://ubezpieczenianaraty.pl http://teamubezpieczenia.pl https://cutt.ly/2HvvLQY
https://is.gd/9bKIGi https://cutt.ly/xHvvNzE https://cutt.ly/nHvvycb http://ubezpieczenia-warszawa.com.pl https://tinyurl.com/4tdytrmu https://rebrand.ly/c237ee https://cutt.ly/yHvvA4I https://is.gd/T3VgAb http://stolicaubezpieczen.pl https://cutt.ly/1Hvc6EC
bit.ly https://is.gd/Bgezjx rebrand.ly tinyurl.com Tinyurl.com bielsko-ubezpieczenia.pl ubezpieczenie-przemysl.pl ubezpieczenialekarskie.pl
https://tinyurl.com/ http://ubezpieczenialink4.pl https://rebrand.ly/8858bf https://tinyurl.com/ https://is.gd Cutt.ly
I really liked your blog article. Much obliged.
Very informative blog post.Thanks Again. Will read on…
Hello, yes this piece of writing is genuinelygood and I have learned lot of things from it regarding blogging.thanks.
Yes! Finally someone writes about coby cotton.
Muchos Gracias for your blog post.Really thank you! Much obliged.
I wanted to thank you for this good read!! I definitely enjoyed every bit of it. I have got you bookmarked to look at new stuff you postÖ
Hi there i am kavin, its my first occasion to commenting anyplace, when i read this post i thought icould also make comment due to this brilliant post.
Everyone loves what you guys are up too. Such clever work and reporting!Keep up the excellent works guys I’ve incorporated you guysto my own blogroll.
Merely a smiling visitor here to share the love (:, btw great design . “Audacity, more audacity and always audacity.” by Georges Jacques Danton.
Great blog article.Really thank you! Want more.
Beneficial write ups. Cheers!pay for college essays essay writer help with english writing
Howdy! I just want to give you a big thumbs up for the excellent information you have got right here on this post. I’ll be coming back to your blog for more soon.
Many thanks – Enjoyed this short article, how can I make is making sure that I acquire an alert e mail any time you generate a fresh new post?
Hi there, of course this article is in fact nice and I have learned lotof things from it regarding blogging. thanks.
juego de tronos temporada 8 capitulo 2 estreno
What’s Happening i’m new to this, I stumbled upon this I have found It positively helpful and it has helped me out loads. I am hoping to contribute & aid different users like its helped me. Great job.
That is a very good tip particularly to those fresh to the blogosphere. Short but very precise informationÖ Appreciate your sharing this one. A must read post!
Utterly composed content, appreciate it for information. “The earth was made round so we would not see too far down the road.” by Karen Blixen.
Hi! I know this is kinda off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form?I’m using the same blog platform as yours and I’m having problems finding one?Thanks a lot!
I like what you guys are usually up too. This type of clever work and reporting!Keep up the good works guys I’ve included you guys to my own blogroll.
la espada de la historia de shannara invierno 3 baño tranquilo
Ahaa, its pleasant conversation on the topicof this piece of writing here at this blog, I have read all that,so at this time me also commenting at this place.Check out my blog … Monica
ivermectin pediatric dose guinea pig ivermectin
Your style is really unique compared to other folks I’ve read stuff from. Thanks for posting when you have the opportunity, Guess I’ll just bookmark this blog.
motilium dangers domperidone male lactation domperidone gastro
It’s hard to find experienced people about this subject, but you seem like you know what you’retalking about! Thanks
I always spent my half an hour to read this blog’s articles or reviews every day along with a mug of coffee.
Major thankies for the post.Really thank you! Keep writing.
durvet ivermectin sheep drench ivermectin for heartworms in dogs
I’ll right away seize your rss as I can not to find your e-mail subscription link or e-newsletter service.Do you’ve any? Please permit me know in order that I may subscribe.Thanks.
What’s up, the whole thing is going sound here andofcourse every one is sharing information, that’struly good, keep up writing.My blog … UNBS CBD Gummies
I need to to thank you for this wonderful read!! I absolutely enjoyed every little bit of it. I have got you book marked to look at new things you postÖ
thatвЂ™s 107 free PS4 games. Incredible Well we havenвЂ™t really thought clenbuterol for sale in usa
Im thankful for the article post.Much thanks again. Will read on…
Appreciate it for all your efforts that you have put in this. very interesting info .
BlogWolfBlogWolfBlogWolfBlogWolfBlogWolfHighly descriptive article,I liked that bit. Will there be a part 2?
What’s up, aftr reading this awesome polst i am aswell delighted to share my experience here with friends.
I really liked your blog article.Really thank you! Cool.
Many thanks. Lots of postings! canadian pharmacies-24h
provigil generic modalert online [url=]order modafinil [/url]
I value the blog post.Much thanks again. Much obliged.
Hi, I do think this is a great blog. I stumbledupon it 😉 I am going to come back yet again since I book-marked it. Money and freedom is the greatest way to change, may you be rich and continue to help others.
I needed to thank you for this very good read!! I definitely loved every little bit of it. I have you book-marked to check out new stuff you postÖ
This is one awesome blog article.Thanks Again. Much obliged.
Thanks a lot for the blog article.Much thanks again. Cool.
Hey there! I know this is kinda off topic but I was wondering ifyou knew where I could find a captcha plugin for my comment form?I’m using the same blog platform as yours and I’m having difficulty findingone? Thanks a lot!
ivermectin australia ivermectin cream 5 – stromectol cvs
Thanks for making this really good content. I’ll be back to read more.
There is clearly a lot to realize about this. I suppose you made various nice points in features also.
Howdy! Do you know if they make any plugins to protect against hackers?I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?
Really appreciate you sharing this post.Much thanks again. Great.
Very nice article and right to the point. I don’t know if this is really the best place to ask but do you people have any thoughts on where to hire some professional writers? Thx 🙂
This is one awesome blog article.Much thanks again. Much obliged.
I am always searching online for posts that can help me. Thx!
Aw, this was a very nice post. In concept I would like to put in writing like this additionally – taking time and actual effort to make an excellent article… but what can I say… I procrastinate alot and certainly not appear to get one thing done.
Really appreciate you sharing this article. Will read on…
Hey, thanks for the blog.Much thanks again. Fantastic.
I am so grateful for your blog post.Really thank you! Fantastic.
Thanks for finally talking about > Me duele ver que mi tierra se estácayendo: Norberto Cornejo – Mar de Noticias Guerrero Lamborghini rental
Hello.This article was extremely interesting, particularly since I wasbrowsing for thoughts on this issue last Sunday.Feel free to visit my blog … male enhancement
Your style is very unique compared to other people I have read stuff from. Many thanks for posting when you’ve got the opportunity,
you know. The design and style look great though!
Tráiler de Mata tu afecto: idioma griego Hoult sol en la sátira oscura
Really appreciate you sharing this article post.Really looking forward to read more. Cool.
어벤저스 슬롯은 국내에 존재하는 모든 온라인 슬롯사이트 중에서 가장 많은 영상을 제공하고 있습니다. 무려 18개의 영상사의 정식 라이센스를 발급 받은 영상들을 제공하고 있으며 가입 첫 충전 20의 파격적인 이벤트와 매일 첫 충전 10의 이벤트를 통해 많은 사랑을 받고 있는 업체입니다. 대표 영상으로는 마이크로밍,아시아게이밍,하바네로,비비아이엔 등이 있습니다.어벤져스 슬롯에서 잭팟의 행운이 있기를 진심으로 바라겠습니다.
A big thank you for your blog article.Really thank you! Will read on…
Major thankies for the blog.Thanks Again. Really Great.
Fantastic post.Much thanks again. Want more.
I was recommended this blog by my cousin. I am not sure whether thispost is written by him as nobody else know such detailed about myproblem. You’re incredible! Thanks!
very best job cipro medication for uti ** Croatia aims to sell up to a 49 percent stake in troublednational flag carrier Croatia Airlines and will testinvestor appetite with a preliminary tender by mid-October, thetransport ministry said.
Appreciate you sharing, great article.Much thanks again. Want more.
I like the helpful info you provide in your articles. I’llbookmark your blog and take a look at again righthere regularly. I am slightly certain I’ll be informed many new stuff proper right here!Good luck for the following!
Aw, this was a very nice post. Finding the time and actual effort to create a great article… but what can I say… Iput things off a lot and never seem to get anything done.
https://Cutt.ly/KHvbgsh https://Rebrand.ly/bec628 https://rebrand.ly/a4562b http://taniubezpieczyciel.pl https://rebrand.ly/70113d https://is.gd/fTxlD1 http://stolicaubezpieczen.pl https://bit.ly/3sDZCLD https://rebrand.ly/bec628 https://rebrand.ly/a89b65
https://cutt.ly/fHvcKI1 http://ubezpieczamtanio.pl/ https://rebrand.ly/3a25d3 https://bit.ly/3PlL1hR https://cutt.ly/NHvvkiz https://Tinyurl.com/yck5ywku https://is.gd/Bgezjx https://cutt.ly/KHvcbmW https://cutt.ly/kHvbjd3 https://Bit.ly/3yAV64x
https://is.gd/n85rHK https://is.gd/n85rHK ubezpieczenia-czorny.pl Tewaubezpieczenia.pl cutt.ly
cutt.ly https://is.gd/ https://tinyurl.com/jhbkmkyt
ubezpieczenieprzezinternet.pl ubezpieczenia-ranking.pl noweubezpieczenia.pl https://is.gd/mIJPB2 tinyurl.com tinyurl.com cutt.ly http://ubezpieczenie-dziecka.pl
There’s certainly a lot to learn about this issue.I really like all of the points you have made. Minecraft
Very informative blog. Awesome.
No matter if some one searches for his required thing, so he/she wishes to be available that in detail, so that thingis maintained over here.
I loved your blog article.Really looking forward to read more. Keep writing.
I wanted to thank you for this wonderful read!! I certainly enjoyed every bit of it. I have got you saved as a favorite to look at new stuff you postÖ
Looking forward to reading more. Great blog post.Really looking forward to read more. Want more.
There’s definately a lot to find out about this subject.I really like all of the points you have made.
Appreciate you sharing, great article post.Thanks Again. Much obliged.
Ahaa, its pleasant dialogue regarding this piece of writing hereat this blog, I have read all that, so at this time me also commenting here.
Hi, its nice article concerning media print,we all know media is a enormous source ofinformation.
There’s definately a great deal to learn about this subject. I love all the points you made.
Vlpjuv – furosemidelasixx.com Cxplck cldhco
Aw, this was an exceptionally nice post. Taking a few minutesand actual effort to create a great article… but what can I say…I hesitate a whole lot and don’t manage to get anything done.
Oh my goodness! a tremendous article dude. Thanks Nonetheless I’m experiencing challenge with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting similar rss drawback? Anyone who knows kindly respond. Thnkx
Muchos Gracias for your blog post.Really looking forward to read more. Great.
Too many blog writers nowadays yet just a few have posts worth spending time on reviewing.
I quite like looking through an article that will make people think. Also, thanks for allowing me to comment!
ivermectin for pinworms in humans ivermectin for demodex in humans
resume writing services houstonwriting a case study
citalopram dosage celexa for anxiety generic celexa
Amazing! This blog looks just like my old one! It’s on a completely different topic but it has pretty much the same layout and design. Excellent choice of colors!
Really informative blog post.Really looking forward to read more. Great.