You have a business strategy. You have a fundraising strategy. You have a HR strategy, an advertising strategy, and probably a strategy to cut the line at your local Starbucks, too (hint: tip well, compliment your barista regularly).
But do you have a digital strategy? Or, in other words, do you have a plan to negotiate the online environment so as to win more clients, create more customers, explain your message more effectively, reach the people you need to reach, and do it all without breaking the bank or even your budget?
If the answer is no, then this post is for you. And even if the answer is yes, there’s going to be value here for you, too.
In this post we’ll explain the advantages of a digital marketing strategy, the ins-and-outs of digital marketing strategies in general, and address some of the most frequently asked questions about digital strategy in terms that are simple enough to understand but detailed enough to be actionable.
A Digital Strategy FAQ for Marketers
First the basics.
Think about causes and effects, keep a global project vision, do not forget any parameters; as war, digital strategy needs a lot of analysis and coordination. This ebook from Bud Cadell published on Hubspot Blog, is a complete FAQ about digital strategy. Strategists will found useful tools and techniques to improve their digital strategy.