My fist intent was to expose how Vine, the new Twitter owned app, could be used as a Marketing Tool and I then realized that I was about to “promote” a so called “Span” app while Cinemagram, which operates in the same general market as Vine, deserves somehow, its shot too. So, I will first compare both apps, or should I say highlight the features that Vine does not have. I will then do my job which is to say : explain why you should use one of these apps as marketing tool for business.
Just for those of you who might not know Vine, its an app launched by Twitter that allows you to create 6 second videos, BUT not any regular videos! You can start/stop recording by simply holding your finger on the screen when you want to record, take it off, put it back once again , as many times as you want (or can) before a total 6 seconds of video is recorded.
Cinemagram Vs Vine
Vine videos can show up a series of “scenes,” despite the brevity of the app’s concept. The videos continuous loop, gives it an animated .gif feel. You can then post them via an Instagram’esque interface and share them on the platform as well as Twitter and Facebook. Social functionality mirrors that of Instagram, so yes you will find the now very common “like” and “comment” button plus the twitter hashtags on each and every Vine videos.
I have been reading a lot about Vine lately, and it is widely compared to Instragram but to me it is more like Cinemagram. I would rather compare Vine to Cinemagram which should be compared to Instagram.First of all, note that concept is the same. You record and pause with the simple push of a button. Amongst the small features that can make a difference, Cinemagram can let you do the following :
Use any video
You can either shoot a video (called Cine) with the app or import it from your camera roll. With Vine, you can use only videos you’ve just shot.
Apply filters
Offers up to 15 filters giving you a variety of colors and effects, (quite comparable to Instagram’s filters for photos).
Go backwards
You have the option of looping your video in reverse instead of forward. With Cinemagram, you can also adjust the speed of your video.
Use a mask
Perhaps the most intriguing use of Cinemagram! You can designate an area of your video to move while the rest appears still.
Tag friends
Gives you the ability to identify and reference people in the videos.
Share to more places
In addition to Facebook and Twitter you can also share the Cine directly on Tumblr by turning sharing on for each service once you’ve finished your video.
And … unfortunately, Cinemagrams videos are silent. Sadest thing about Cinemagram I agree !
You might have noticed that I am a Cinemagram advocate, it’s because I find it more appealing and it wasn’t that much of a craze when it was launched. Whose fault ? The lack of communication maybe. But still I have to admit that Vine has its plus. You can view Vines natively in Twitter for iOS with other third party Twitter apps to follow while a Cinemagram viewer must download Cinemagram to natively view a ‘Cine’.
Why use short video ?
Anyways, both are “great” tools for your marketing. So what exactly can short video do for your business? I could list an infinite number of things to do in 6 second video but Social Media Examiner and Hubspotalready did it for Vine so I would rather think of the main reasons why you should definitely use these short video to benefit your company. Well first of all, and it’s the most valuable reason, because your customers are there! And for the following reasons :
Grow your Brand Awareness / Humanize Your Brand
• Share fun facts about your company’s history
• Take viewers inside your office, store or plant and show them where you brainstorm ideas, make products and execute services
• Introduce (new) staff with short interviews
Build Buzz
• Provide sneak peaks of upcoming events, soon-to-be-released products or hint at big company news
• Promote events with short clips from your trade show booth, store opening or conference
• Stores can share daily deals and restaurants can share today’s menu specials
Educate on Products and Services
• Demonstrate how new products, features and services work
• Provide answers to FAQs on new products
Engage Connect with Your Follower / Customers
• Make your brand ambassadors feel by showing their videos of them discussing your business
• Hold contests and ask for video submissions from followers
So you will consequently, attract new customers and Increase sales .
Anyhow, remember that short videos may be the hot idea of the moment, but it certainly doesn’t break down any video production barriers to entry.
While I was writing this article I discovered the Android version of Cinemagram has just come out. Perfect timing to capitalize on a lack in a market left behind by the absence of Vine on Android.
Give your business a chance too, and get marketers ready to tell us a story in a short time span and tell us: which of Vine or Cinemagram would you rather use ?
24 Comments
775879 729808Some truly howling function on behalf of the owner of this web site , dead excellent topic matter. 491575
171997 535130Your weblog has exactly the same post as another author but i like your far better.~:; 731645
I’m not that much of a internet reader to be honest but your blogs really nice, keep it up!
I’ll go ahead and bookmark your site to come back down the road.
Many thanks
We’re a gaggle of volunteers and opening a brand new scheme in our community.
Your site offered us with valuable information to work on.
You’ve done an impressive job and our whole
group shall be thankful to you.
تستخدم القوى العاملة الماهرة في المصنع تقنيات تصنيع متقدمة لإنتاج تجهيزات تتوافق مع المعايير والمواصفات الدولية. إيليت بايب Elite Pipe
obviously like your website but you need to test the spelling on several of
your posts. Many of them are rife with spelling issues
and I find it very troublesome to inform the
reality on the other hand I’ll surely come back again.
Thanks for another informative site. Where else may I am getting that type of info
written in such a perfect method? I have a venture that I
am simply now running on, and I’ve been at the look out for such information.
312854 591791You should join in a tournament 1st of the greatest blogs on the web. I will recommend this internet website! 92881
I have been surfing online more than 2 hours today, yet I never found any interesting article like yours.
It’s pretty worth enough for me. Personally, if all web owners and
bloggers made good content as you did, the internet will be much more useful than ever
before.
I’m curious to find out what blog system you are utilizing?
I’m having some minor security problems with my latest
website and I’d like to find something more safeguarded.
Do you have any solutions?
Normally I don’t learn article on blogs, however I wish to say that this
write-up very forced me to take a look at and do it!
Your writing taste has been surprised me. Thanks, very great post.
Thanks to my father who told me concerning this weblog, this website is actually remarkable.
What a stuff of un-ambiguity and preserveness of precious experience about unpredicted emotions.
I have been surfing online greater than 3
hours today, yet I by no means discovered any interesting article like yours.
It’s beautiful price enough for me. In my opinion, if all
website owners and bloggers made just right content as you did, the net
can be much more useful than ever before.
I am regular visitor, how are you everybody?
This piece of writing posted at this site is in fact fastidious.
141052 578701I like this blog so a lot, saved to bookmarks . 172464
Wow, this article is good, my younger sister is analyzing
such things, so I am going to convey her.
Sutter Health
I all the time emailed this web site post page to all my contacts, because if like to read it after that
my contacts will too.
Good site you’ve got here.. It’s hard to find high quality writing like yours nowadays.
I honestly appreciate people like you! Take care!!
Hey! I just wanted to ask if you ever have any trouble with hackers?
My last blog (wordpress) was hacked and I ended up losing many months of
hard work due to no data backup. Do you have any methods to stop
hackers?
643997 544174I think this web site has got some quite excellent info for everybody : D. 598787
This is really attention-grabbing, You are an overly skilled blogger.
I have joined your feed and sit up for searching for more of
your wonderful post. Also, I’ve shared your site in my social networks
Marvelous, what a blog it is! This website presents
helpful facts to us, keep it up.