The key to getting and engage a larger audience is integrating Instagram and social media marketing. This key will also ensure the desired success and growth of your business. However, this is not an easy path to follow as you will need to be very strategic, objective and very particular and precise in your approach so that you can easily achieve your business goal.
Therefore, your primary objective and focus should be on identifying the value proposition of your brand and product and then deliver it to the users. Apart from that your focus should also involve finding answers to different important questions regarding this matter such as:
- What is the promise you want to make?
- How do you intend and plan to make the life of your audience better?
- How they will respond to your intent?
And lots more!
Once you have the answers to all these questions, it will be very easy for you to focus on how best you can demonstrate this through your specific photos. It will also help you to show the users a lot of other relevant and important things depending on the type of business you are involved in and the type of product you sell such as:
- Who are very healthy and fit
- Who look spectacular in great clothes that you sell
- Who are successful and powerful?
The eventual result of this is that you will be able to inspire the audience more easily as well as motivate them at the same time by ultimately showing your promise along with your products or services.
It is true that the new features of Instagram will provide you with the results just as you desire. However, there are also a few downsides of it that are specifically being noticed over a year or so. It is reported that the level of engagement has been decreasing marginally. The experts suggest that it may be due to the meteoric rise in a number of users of Instagram over the years, 800 million to be precise.
If you put things simply, it is much harder than it was before to stand out from the others simply because this popular and powerful platform has become ever more crowded than before.
Newer and better ways
However, there is no reason that you should consider Instagram to be losing its potential. On the contrary, you can even make the best use of it by following the newer and better ways to implement in your social media marketing campaigns.
You may also take help of professionals and visit reliable and reputable sites such as Stormlikes.com and others to get an idea and knowledge about the ways in which you can integrate the two in the best manner possible to engage with the audience just as you desire. There are a few facts that will keep you motivated in this regard.
- Just last year Instagram announced a new feature: Instagram Stories and live video. The new Instagram Stories feature will allow you to send your viewers the short-term images so that they can enjoy it even more. You will be able to bring the users along with you so that they know about your adventures. All this will be very helpful for your marketing purpose as it will help you to stand out in the Instagram home feed.
- On the other hand, the live video will provide you with a way to interact with your audience directly in a live format. The most significant benefit of the live video feature is that it will allow you to speak with your users directly that will eventually result in a huge engagement. This will, in turn, help you to drive more organic traffic to your website than ever before. In short, you will be able to build a better, much closer and stronger relationship with your viewers.
Therefore, with these new features of Instagram, you will get the best results in your marketing. If you are currently planning to enhance your product in any market, then social media seems to be the best tool that currently available with which you can update your business, brand, and product in the market.
The effective field for the introduction
Instagram as well as integrating it with social media is probably the best field to introduce yourself as well as your brand in the best possible way. What is even more interesting is that you will not need to spend any money on it as opposed to the traditional marketing systems that often cost thousands of dollars.
- The process is also very simple as all you have to do is create an attractive page using the best photos of your business, people and product or anything that is related to your business.
- You will also need to describe the photo with a relevant and eye-catching caption and then upload the images with proper resolution.
- Share it with others to increase its reach and market thereby increasing your list of followers in the process and reach out to them.
Instagram today is so popular among individuals as well as the businesses that it can easily make a significant impact on the minds of your viewers regarding your brand and product. This is because it is essentially a visual platform that entices the brain cells of the viewers’even more to remember your product and business.
The photos will make the people more interested to buy the product or services that you are selling and therefore help you big time to increase your sales and business revenue. Just make sure that you engage your audience more and more using useful things such as:
- Sales and
- Connect them back to your website.
All this will ensure that the entire experience is even more personal.
You can also promote your Instagram posts now using the new features. If you want to set up the new features for such promotion then your posts will automatically pop up in the random feeds and that will encourage more page visits and increase in the number of followers.
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain Stormlikes.com with his effective marketing strategies and guidance.