Social Media Optimization, called SMO, is a very effective marketing and advertising tool. The use of these technical by the bookmarking, social websites of sharing photos and videos, and blogs, has permitted to few start-ups and to companies which already exist to create a buzz around their brand and to realize surprising results.
The factors favouring SMO emergence
A market in constant evolution and e-marketing tendency has promoted the recourse to the SMO. These are effective tools marketing and economic, which allow a company to reach the whole of its customers in a unique place. Lot of companies admit the SMO allowed a better connexion with their clients. They attracted new prospects on their sites and they created new business possibilities. SMO also helps the organizations to develop their activities and to concentrate on the best management.
The direct contact with the customer, at the center of SMO strategies
SMO gives a large number of tools and technologies: the investigations on social networks help companies to communicate with target customers, by a best way. They give a detailed overview of their needs and requirements. Such a direct interaction with final clients, reveals itself being a good platform for the companies, in order to create some products with a clear vision and conform to the consumers’ needs. The direct contact with the customer offers also a good way and not much expensive, to listen them, find their needs and resolve their problems.
The use of social networks
Professionals made a big use of the groups on social networks; interact with members, chat, propose some games, gifts or surveys are good to increase the notoriety of a product. Blogs are generally employed to make the products known, their specifications, their tests and to be aware of the opinions of the users. That stimulates the recognition of your brand. Finally, microblogging sites allow maintaining the members informed of the news and scoops concerning the brand.
Networking strategies play a dual role for the brands. Increase the notoriety, secure the loyalty of customers, boost the traffic, and so increase the sales, are the first constituents. But in the case where a brand is victim of a Bad Buzz, SMO can save the situation. Loyal customers will themselves defend the brand and discuss with unsatisfied members.