Author: Anji ISMAIL
Co-founder at DOZ
For years now DOZ has been revolutionizing the way that marketing is executed worldwide. From humble beginnings with a handful of clients we now service hundreds of clients with a community of thousands of marketers in more than twenty countries. In this time, we’ve learnt a lot about how to make marketing work for our clients. We’ve helped them build teams, manage complex projects, take their campaigns international, and connected them with expert marketers in a dozen different languages. But we’ve also learnt about the things that make marketing hard, the things that slow it down, and the pain points…
We’re all a product of the people who have influenced us. Our parents, our brothers and sisters, family, friends, colleagues – these people represent a world of influence in our everyday lives. Then there are the other influencers. The voices on the radio, the talking heads on the television, the politician who knows how to deliver a line, and the actress who can do the same but with a more intriguing smile. We’re influenced in our actions by the movies we watch, the billboards we pass, and the music we listen to. Marketers know this – indeed, the marketing industry…
Being a founder evolving in Startup City a.k.a San Francisco and having recently graduated from 500 Startups, I almost have to pitch my company 3 or 4 times a day – on a “normal day”. Since DOZ is not the easiest company to describe, I was tempted to use the “we are X for Y” analogy. But I hated that, because many times I got pitched this way, and many times I didn’t know either X or Y. Still, I decided to give it a try and since I wasn’t able to make a pitch in less than 30 seconds, I thought finding…
We thought New Year was a good starting point to have a look back at 2013 and also give an overview of 2014. In 2013, we Launched DOZ.com After several months of private beta, testing and iterations, getting feedback from clients and marketers, adjusting our offer, we finally came up with a public version of DOZ. We went through an amazing mentoring program at Kicklabs for 6 months, which helped us getting ready for the Launch. Indeed, we launched at the Launch Festival in San Francisco, in March 2013. This exposure was highly profitable to get press coverage, clients and even investors.…
Over the past few years, I’ve read dozen of blog posts stating “SEO is dead”… and as far as I know it’s still not. Usually, you can read that on old-stylish newspaper website, such as this non-sense article published in the Guardian. Hopefully, there have been smarter thinking, this infographic from SEO Book explains why you should dismiss those who say that SEO is dead. But I want to go further than just saying “SEO is not dead”, SEO won’t die… ever. Why? SEO is immortal! Let me explain. There has always been some kind of SEO No matter what…
We are proud to announce the launch of DOZ, our innovative new product. You may have heard about it, since it was presented at Launch Festival 2013 on March 4-6th, in San Francisco. What is DOZ ? In a few words, DOZ is an automated marketing platform that creates a turnkey experience for brands and websites looking to increase their audience from Organic sources such as Search Engines, Social Media and Blogs. Tailored for websites looking to manage multiple campaigns in diverse locations without the complication of hiring in house staff or managing freelancers; DOZ gives access to local markets. Marketing…
Spend Valentines Day With The President On Tuesday, President Obama made his State of the Union address to a joint session of Congress, but on Thursday, he will address your questions directly in a Google+ Hangout. This is his second “Fireside Hangout”, the first being last January, and is a rebirth of FDR’s famous fireside chats. You can submit questions for review or vote on other submissions on the White House YouTube page. The Hangout will start at 4:50 p.m. ET Thursday and will be streamed live on Google+ as well on the White House YouTube channel. A Very Social President President Obama is no…
A Knockout Blackout The lights may have went out on Sunday at the Super Dome, but the lights were anything but out for marketers who were able to cleverly take advantage of the situation. The power outage gave brands the chance to gain even more marketing leverage out of what is already the biggest day for US advertisers of the year. Brands spent millions on Super Bowl commercials as they do every year. My two favorites were the Samsung “Next Big Thing” commercial with Seth Rogen and Paul Rudd apart from being hilarious it even brought up crowdsourcing, even if it was poking fun at it.…
Panda Update #24 Google tweeted last week they were releasing another update to their algorithm. This is the first in 2013 and the 24th Panda update in total. It was stated that about1.2% of English queries were expected to be affected. The Panda update focuses on quality control and reprimands sites, not just certain pages, who use poor quality content and tactics. These tactics include keyword stuffing, duplicate content, spam, and irrelevant keyword placement. Since the first update in February of 2011, these updates have become routine and rankings on “bad” sites have steadily declined. Google is taking the initiative to clean up search results so only…
Doing Good The focus of this blog is most often centered on marketing industry news and topics. This week we decided to share something different. Technology is not just beneficial for business, but also for social good. Crowdsourced platforms make it easy for people to make donations and offer innovative ideas to solve problems. The range is almost limitless in what types of issues can be aided by this approach. Such as new ideas for medical research, fundraising donations for charity events, and investments in environmental projects. It is imperative that these organizations receive attention and support. Advancements in technology are providing…