Author: Anji ISMAIL

The Pew Internet & American Life Project researches how Americans use the internet and how the internet impacts their lives. Through phone surveys, online surveys and qualitative research, data is collected on adult users and their findings are organized into many articles throughout the year. One area of research is Social Networking. Just The Stats 46% of internet users are “creators” and post original photos and materials 41% of internet users are “curators” and repost photos and materials  found on the web 56% of internet users fall into at least one the “creator” or “curator” categories and 32% fall into both 12% of internet users use Pinterest Pinterest is used mostly by women 12% of…

Digital shopping fanatics and techies listen up! The digital shopping revolution made it possible for us to lie on the couch and scan hundreds of sites looking for that oh so perfect item. Now Intel plans on revolutionizing retail again, with the Magic Mirror, yep you heard me, a real Magic Mirror. The Magic Mirror is an LCD monitor that is able to show the shopper how a particular item will look on them, adjusting for height, weight and measurements. Users will be able to see themselves from all angles and get a feel for how the fabric drapes and…

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Google is enhancing user experience and personalization They plan to integrate Gmail results into search results, making sorting through personal information even more efficient. Want to quickly access an important email from a coworker ? Or perhaps flight information for an upcoming trip ? Be a tester ! In Progress While currently only available in a field trial for English speaking Gmail users, if results are positive Google could integrate this feature into standard results. How it works Is your inbox in a less than organized state ? Well with adding Gmail results to Google results, users can bypass organizing their…

I know I have been talking a lot about both Facebook and Google lately, but don’t blame me! Blame them, they can’t stand without making us talk about them. So, today’s subject will be the “Google semantic search”. Or call it “Intelligent Search” but any ways it’s something crazy. Goodbye blue links ? After Plus-sifying itself, Google is taking it to another level, or at least pretending to. Everybody’s been talking about it lately, and the big change is that it will “directly answers to queries at the top of the search-results page” . As soon as I saw the news, I asked Google “who’s…

While everybody was talking about the Grammy’s ceremony, getting flowers for Valentine’s day, nobody seems to care about Capseo’s +1 PageRank. I still wonder why! That means now our page rank is 4, before it was 3. Well, at least I know why our page finally got +1. I would say that we have been working hard on our webpages for months to get it, but I would be lying. To be honest with you this is thanks to what we have all been waiting for: the Google PageRank Update. Done during the night of February 6, 2012, everybody- or should…

You might have heard of what is said to be the biggest tech IPO in history. Well consider it official: the Facebook IPO is here. Much has been said about its intention to go public. The bigger question is: whether or not the Facebook IPO will mark the beginning of a new era of growth or the end of Facebook’s growth cycle. Why go public? While Facebook managed not go public in 2008 – even thought it went beyond 500 Shareholders – the question is why does Facebook have the intention to go public now? In other words, why are…

Media convergence : a new challenge The growing choice of media options for consumers has fragmented their time allocated to media. The challenge for businesses and advertisers is now to attract and involve the consumer in the advertising experience by providing media content to share and discuss about. While social media is considered too dynamic and too fast moving to successfully target and execute long-term engagements, traditional media are loosing audience and lacking consumer engagement. Reality is that the power has shifted to the people and the proliferation of user-generated content. It is now a two-way conversation. Traditional vs New…

Word of Mouth = Influence Marketing We developed this infographic to show how important is becoming the word of mouth element of any online marketing strategy. A new approach called Influence Marketing is trying to establish itself as a real strategy on the Social Web. Wikipedia says  : “Influence Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers”.…

There’s a long-standing notion that there is wisdom in crowds. Yet in the world of SaaS and high-technology there is a growing understanding that there is not only wisdom in crowds, but power in crowds, too. Increasingly, business models are evolving to put their users at the middle of the product or service on offer, and allowing the power of their users to generate value for all: customers, the business, and the crowd itself, too. This movement is known by many names, but perhaps the most popular today is crowdsourcing. Take a look at this video from DuoLingo on their…