Over the past few years, I’ve read dozen of blog posts stating  “SEO is dead”… and as far as I know it’s still not. Usually, you can read that on old-stylish newspaper website, such as this non-sense article published in the Guardian.  Hopefully, there have been smarter thinking,  this infographic from SEO Book explains why you should dismiss those who say that SEO is dead.

    But I want to go further than just saying “SEO is not dead”, SEO won’t die… ever. Why? SEO is immortal! Let me explain.

    There has always been some kind of SEO

    No matter what you call a “Search Engine”, human beings have always tried to improve the way they display results. Why? Because we are lazy as hell. We want to find things as fast as possible, and with the least effort possible. Nobody, except maybe Indiana Jones and Tom Raider, likes to look for things for hours, days, weeks. We want fast and quality results in a heartbeat.

    Indian Jone is a bad a SEO consultant

    Kings used to ask their Royal Court or some erudite to search in ancient books and present their findings in a summarized way. Those were the first Search Engines, and were doing a sort of results curation based on their very own algorithms.

    Later on, in museum, curators were selecting, filtering, sorting and presenting artworks in a certain order depending on what they would like to display to visitors, by era, by artist, by school of thoughts etc.

    Closer to us, when libraries started to use the first computers, you were able to enter the name of a writer, of a book, or just even a keyword and you were delivered with results ranked in a way to make your research faster.

    And now there is the Web

    And blablabla…  we all know this. Once upon a time, there was the Internet, the Web and then Google. No need to detail what you have read here and there, about how many queries are performed every day on Search Engines, how much money is spend in Search Marketing every year etc. Today, one of the main reason why SEO still exists, is because Search Engines love it. Google might edit rules, guidelines and monitor any abuse, they’re still encouraging the “good SEO”, and they will continue to support it. Two main reasons for that:

    1. by optimizing your website, organizing your content, building links etc. you are directly working for Google. You are saving Google bots and spiders millions of minutes of indexation, servers storage capacity, and brains of employees who are elaborating algorithms
    2. in SEO, content is king. By creating quality content pages through text, images, videos etc. you are creating always more billboards for Google to display ads. If it’s not directly on your site, it might be on their own sites or directly in Search Results pages through Adwords. More quality content lead to a higher competition to rank on relevant keywords, and sites that are not ranking in first result page will certainly bid on those same keywords in Google Adwords, which increases the price of Cost Per Click… and of course Google loves it !

    SEO is not dead and its’ future is pretty bright.

    SEO can’t die

    Whenever a new animal is discovered (Panda or Penguin) the entire SEO world believes SEO is dead.
    Whenever a company removes the term “SEO” from its name, the entire SEO world believes SEO is dead.

    What does SEO really mean? Search Engine Optimization. Is it the term itself or the sense? SEO is much larger than its application to Online Marketing. Whenever, you have a database you need to optimize how the results of a query appear: by date, by format, by quantity, by relevancy etc.

    • Let’s say tomorrow, there is no more keyboard; we will do vocal search
    • Let’s say tomorrow, the whole human DNA is indexed; we will do DNA’s matching search
    • Let’s say tomorrow, our brains are uploaded in the cloud; we will do memories search

    This is SEO. Of course, it’s changing. You might stop paying for SEO consultants, on-site optimization, link building, content release, blog post etc. but as long as human beings will be producing data, we will need Search Engine Optimization, to search fast and find even faster. There would always be company and people selling services on this purpose, no matter if the data are DNA, memories or…  fingerprints.

    The last feature from Apple iPhone 5s, with fingerprints recognition, will lead to the biggest fingerprints database in the world. Imagine that we will soon be able to have stats on people, where they have been, which apps do they use, who do they call etc. all linked to your fingerprints. How would you like your own results to appear? Organized, safe and manageable? Well you will optimize your data, you will do some kind of content optimization… yes, you will do SEO.

    SEO is not dead, SEO is immortal !

    SEO is the new Highlander


    Co-founder at DOZ


    1. We have been a bunch associated with volunteers plus opening a different system in your local community. Your blog presented united states together with valuable data to figure on. You’ve done an outstanding approach along with each of our full group is going to be pleased to your account.

    2. SEOneverdie on

      I do agree with the author. SEO is not just about Backlinks and Content, it’s more a way to organize results no matter what is researched.

    3. Yes indeed you’re right SEO could be just the exercise to make all content accessible, indexable and searchable. That’s pretty significant job that requires experience and talent !

    4. Carroll B. Merriman on

      I simply want to say I’m beginner to blogging and site-building and certainly liked you’re blog. Very likely I’m planning to bookmark your website . You actually come with excellent articles. Regards for revealing your website page.

    5. If some one desires expert view concerning blogging and site-building
      after that i advise him/her to visit this weblog, Keep up the pleasant work.

    6. Kevin Morton on

      i think of SEO in the same way i think of any user i do optimization for all my users and the search engine is a awesome user.

    7. Pingback: How to Reach SEO Success in 8 Simple Stages | DOZ

    8. 652558 856215Specific paid google internet pages offer complete databases relating whilst individual essentials of persons although range beginning telephone number, civil drive public records, as nicely as criminal arrest back-ground documents. 717504

    9. I’ve been exploring for a little bit for any high quality articles or blog posts in this
      sort of space . Exploring in Yahoo I at last stumbled upon this web site.

      Reading this info So i’m satisfied to express that I have
      a very excellent uncanny feeling I found out just what I needed.
      I most no doubt will make sure to don?t overlook this site and provides it
      a look on a relentless basis.

    10. Greetings from Los angeles! I’m bored to death at work so I
      decided to browse your site on my iphone during lunch
      break. I enjoy the information you present here and can’t wait to take
      a look when I get home. I’m shocked at how quick
      your blog loaded on my mobile .. I’m not even using WIFI,
      just 3G .. Anyhow, superb blog!

    11. This design is spectacular! You definitely know how to keep a reader entertained.
      Between your wit and your videos, I was almost moved to start my own blog (well,
      almost…HaHa!) Fantastic job. I really enjoyed what you had to say, and more than that, how you presented it.
      Too cool!

    12. Hello! Quick question that’s entirely off topic.
      Do you know how to make your site mobile friendly?
      My web site looks weird when browsing from my apple iphone.

      I’m trying to find a template or plugin that might be able
      to correct this problem. If you have any suggestions, please share.
      Thank you!

    13. An outstanding share! I have just forwarded this onto a co-worker who was doing a little
      homework on this. And he in fact bought me lunch because I
      found it for him… lol. So let me reword this…. Thanks for the meal!!
      But yeah, thanks for spending time to discuss this subject
      here on your website.

    14. I am really loving the theme/design of your blog.
      Do you ever run into any browser compatibility problems?
      A small number of my blog readers have complained about my
      website not operating correctly in Explorer but looks great in Opera.
      Do you have any advice to help fix this issue?

    15. Hello would you mind sharing which blog platform you’re working with?
      I’m planning to start my own blog soon but I’m having a tough time selecting
      between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because
      your design and style seems different then most blogs and I’m
      looking for something unique. P.S Sorry for getting off-topic but I had to ask!

    16. Wow, amazing weblog format! How long have you ever been blogging for?
      you make running a blog glance easy. The
      full look of your website is fantastic, let alone the content!

    17. Hey there! Do you know if they make any plugins to safeguard against hackers?
      I’m kinda paranoid about losing everything I’ve worked hard on.
      Any recommendations?

    18. I’ve been surfing online more than 3 hours nowadays, yet I never discovered any attention-grabbing
      article like yours. It is lovely value sufficient for me.

      Personally, if all site owners and bloggers made just right content material as you did, the internet
      shall be much more useful than ever before.

    19. Hmm it seems like your site ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted
      and say, I’m thoroughly enjoying your blog.
      I too am an aspiring blog writer but I’m still new to everything.
      Do you have any tips for rookie blog writers?
      I’d definitely appreciate it.

    20. Wow, wonderful blog layout! How long have you been blogging
      for? you made blogging look easy. The overall look of your web site is excellent, let alone the

    21. Heya i am for the first time here. I came across
      this board and I in finding It truly helpful & it helped me out much.

      I hope to present something back and help others such as
      you aided me.

    22. We’re a bunch of volunteers and starting a brand new scheme in our community.
      Your website provided us with valuable information to work on. You’ve done a formidable job and our
      entire group shall be grateful to you.

    23. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get
      several e-mails with the same comment. Is there any way
      you can remove me from that service? Many thanks!

    24. Pretty section of content. I just stumbled upon your blog and in accession capital to assert that I acquire actually enjoyed account your blog
      posts. Anyway I’ll be subscribing to your feeds and
      even I achievement you access consistently rapidly.

    25. I do not even know how I ended up here, but I thought this
      post was good. I don’t know who you are but definitely you
      are going to a famous blogger if you are not already 😉 Cheers!

    26. I have been browsing on-line greater than three hours as of late, yet I never discovered any
      fascinating article like yours. It’s beautiful worth sufficient for me.
      In my view, if all website owners and bloggers
      made just right content material as you did, the internet will probably
      be much more helpful than ever before.

    27. Today, I went to the beach with my children. I found a sea
      shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.”
      She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.

      She never wants to go back! LoL I know this is totally off topic
      but I had to tell someone!

    28. Attractive section of content. I just stumbled upon your website
      and in accession capital to assert that I get actually enjoyed
      account your blog posts. Any way I will be subscribing to your augment and
      even I achievement you access consistently fast.

    Leave A Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.