Politicians want your vote and, to get it, they’re increasingly looking to be one thing above all else: authentic. According to Pace University Associate Professor Christopher Malone, authenticity is increasingly what voters are looking and listening for when politicians and...
There was a time when the winning political campaign strategy was a combination of stirring speeches, kissing babies, and a winning smile. A skilled politician could have an audience laughing, crying, shouting support, and eating out of the palm of...
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