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The DOZ Guide to Sports Sponsorship

Dylan Kissane

In Antwerp in the year 1920 Belgian athlete Victor Boin took a deep breath and recited the first athlete’s oath at an Olympic Games. On behalf of the 2600 athletes from 29 nations Boin pledged “We will take part in...

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How 6 Tennis Superstars Serve the Perfect Social Game

Dylan Kissane

Louis Pernet is French business student currently living in Edinburgh. He discovered the pleasure of blogging during an internship at Scottish startup, Appointedd. He has been a tennis lover since he was 7, plays regularly, and follows the ATP and WTA tours keenly. Follow him...

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