According to report conducted by Statista in 2017, mobile devices accounted for 49.7 percent of all web page views worldwide. The same study suggests that global mobile data traffic is expected to increase sevenfold by 2021.

    With mobile usage increasing drastically, each business is having to cope with the ever-changing internet landscape. This often means organizations scrambling to create a mobile development strategy to attract and close new business.

    Before you find yourself scrambling at the last minute for successful mobile strategies, take the time to look at these 7 steps to secure the best mobile strategy possible.

    1. Craft Your Mobile Strategy

    The most important part of managing and creating the right kind of mobile strategy is knowing how your strategy will meet and surpass your business goals. Additionally, you will also need to know any possible pitfalls of that exact same strategy.

    Define what your company’s audience demographics and corporate objectives are. Then, figure out how any application and mobile Internet initiatives achieve those objectives. Also, make sure your internal teams (engineering, IT, etc.) know what their responsibilities will be when your mobile strategy launches. Who will create ongoing strategies? Who will be enforcing those strategy policies?

    1. Know the Most Critical Elements of Your Strategy

    The first elements of your mobile strategy you’ll need to figure out are:

    1. How will your application or website perform on its intended device?
    2. How secure is your application or website?
    3. How does the design of your application or website work for the user?

    Once these questions are answered, talk with your dev team about both the benefits and the risks of your mobile strategy in relation to development, application authentication, and data manipulation at rest and also in transit.

    1. Pick the Right Environment for Mobile

    What is the best way to reach your audience? Many companies see that their target demo is primarily using their app on Android, yet the targeting is mostly for iOS.

    Do the research and get the consumer feedback before deploying your strategy. Relying on a marketing agency or research team to field test your website or app will help greatly with objectivity and give you a truly effective mobile strategy. Also, look at pre-existing analytics for your social media and website. This will also tell you where your audience lives. This lets you custom target to maximize the goal conversions you want.

    1. Secure All of Your Devices

    Is your application or website secured for deployment? While many who venture out into web/app development are most excited about the creation, many other also forget and fall through when it comes to the actual deployment.

    Audit your applications as well as internal and external devices. Invest in any needed data storage, transport layer protection, server-side controls, and any needed binary protections. These security measures will set up protections to any malware and hackers for mobile strategy.

    1. Secure Your App

    Extra security for your software can be provided with app-wrapping. App-wrapping takes your software and places it in a managed sandbox environment. App-wrapping also reduces the possibility of security breaches and is a great way to protect your organization during an application deployment.

    *Note: While app-wrapping increases security, it may not be supported depending on your OS. App discourages app-wrapping, but Android is more forgiving. Talk with your dev team about the pros and cons of app-wrapping.

    1. Update Your App According to new OS Standards

    Have your IT team stay current with any new OS code samples and security guides. This helps guarantee that your organization is maintaining your application or website. This approach will also help create pre-emptive security measures in the event that Android or iOS radically shakes up their operating systems.

    1. Secure All APIs

    Double check the security for all of your APIs (both at rest and in transit). Any SSL and 256-bit encryption should secure your data in transit. However, data at rest should be secure by both the tablet/smartphone receiving the data as well as the endpoint of the origin of the data point.

    With these 7 steps in mind, your organization will be able to create and use the best possible mobile strategy to acquire business. Instead of running around looking to build new sales funnels, you will be secure in knowing your business is future proof for any upcoming mobile growth.

    Looking for better conversion rates? Ask for a User Experience Audit now. 


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