Understanding online marketing opportunities around the world

online-marketing-opportunities-world

A large world sport event such as the World Cup offers real online marketing opportunities to brands. However, before starting an online marketing campaign in a foreign country, brands have to understand the digital opportunities over there and adapt their strategy.

How to do online marketing around the world?

We already talked about newsjacking and real-time marketing in our latest articles. Both these trends have been widely used by brands for the last 2 weeks. Thanks to the Fifa World Cup of 2014, brands have great ideas to communicate and get more visibility.

This World Cup is the sport event with the highest audience ever. Everyone is connected to this event in each country. This makes a real opportunity for brands and marketers.

To identify the best way to start a campaign in a foreign country, brands have to ask themselves 5 questions to adapt their online marketing strategy:

  1. To what extent internet is used in the target country?
  2. How people access the web?
  3. What is the most used social media?
  4. What kind of ads have the best impact?
  5. What kind of contents are the most used?

Here is an infographic by Marketo that gives you all the metrics which will help you understand the digital opportunities around the world.

online-marketing-opportunities-world-cup

Do you like what you read?

Get more content like this one, every Monday in your inbox! We manually curate the best Marketing content and send it to you. No spam ever.

Leave a Reply

Your email address will not be published. Required fields are marked *

Try DOZ Marketing Platform for Free

Start now

Thinking about your next Marketing move?

Get an instant quote!
Marketing Tools we use!

SEMrush

Web CEO SEO Tools
Marketing Books we read!

Receive DOZ News & Latest Posts

Good stuff from the web!

Get started now! It's free