Author: Faouzi EL YAGOUBI

Despite all the technical advances of the last 30 years, email remains one of the most important tools in a marketer’s success kit. This is why deliverability is so important. That said, all the skilled writing, beautiful email design, and brilliant call-to-actions aren’t worth a thing if your emails aren’t reaching the target audience’s inboxes. To that point, we’ve put together a comprehensive guide on how to improve email deliverability. The goal is to get you to think like an ISP – an Internet Service Provider. As you’ll see, the first step to doing that is to understand…

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External linking to your e-commerce site is among the most important factors for its successful promotion. It affects the positioning of your website in search engines by allowing you to quickly and efficiently rank it higher on Google search results. A few years ago, it was believed that the more external links, the better. Over time, this approach lost its value. Moreover, search engines have launched algorithms that limit the ranking of sites with links massively purchased on exchanges. Nowadays, the principle “less is more” has become a priority for the positioning of e-commerce sites. Getting links of high quality…

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AngularJS is a good framework for building websites and apps because it makes them much faster and richer for users. But there’s one problem every developer faces when pushing their AngularJS product: Search Engines Optimization, or SEO. Quality SEO means getting found amidst all the noise online. When a site or app is optimized for search it is more likely to be found by prospective users. If it is not optimized, then a developer might as well be screaming at the wind – no exposure and no users are almost guarantees. Right now the most common techniques for…

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Today in New York DOZ CEO and my Co-Founder Anji Ismaïl will announce some exciting changes to our platform. Though DOZ had enjoyed two years of growth and had facilitated hundreds of successful marketing campaigns for the world’s leading brands, we also know that nothing in this global on-demand economy succeeds by staying put. We listened to our clients, asked for feedback from our marketing experts and beta-testers, and set about building new features into our platform. All of our new features are designed to make assigning tasks easier, help you manage your internal and remote teams, plan and execute…

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