• Posts by Kathy

Marketing Platform

Marketing Resources, Social Media

When Social Media Is Not Just “Social” Anymore

Kathy Lam

Social Media, as the name suggests, are communication platform for social purpose. Even we might not be any social media expert, we might have at least one (and up to tons) social media account where we can keep our friends posted about...

Marketing Resources, Search Engines

5 Guiding Steps for SEO 101

Kathy Lam

Search Engine Optimization (SEO) can be a useful tool for many small and medium-sized businesses that do not have tremendous budget for paid search and paid ads. “But I don’t have any budget to hire an experienced webmaster either!” Well,...

Analytics & Metrics, Content & Blogging

Content Marketing: The Future of Business?

Kathy Lam

A long-term relationship with customers is probably what every business wants. It helps reduce customer requisition cost, build good reputation and hence more business. But hard-selling ads and annoying social media posts do not always guarantee a happily-ever-after ending with...

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