This is an article by Isabella Rossellini. She is a manager at Corporate Marketing and Communications – Xerox. She has written many articles on this subject matter. She is passionate about content marketing for small businesses. Be sure to follow her work online for greater insight.

    Exceptional Content Marketing Strategies Every Marketer Must Know

    Regardless of the size of your business, content marketing plays a pivotal role for profitable running of the business. Content marketing spreads the message of your brand to new customers. The Content Marketing Institute carried out a research that showed how up to 86% of highly effective businesses had an intact content marketing strategy.

    The challenge faced by small business owners is coming up with apparent marketing strategies that actually work. Proper content marketing for small businesses can expand your brand and improve sales. Do you need some ideas to help brainstorm on this subject matter? Here you go:

    Ideal Sharing platform

    You need to start using the right sharing platform in order to reach the intended customers. Following such trends and marketing online (on social media and blogs) is central to deciding on this platform. You also need to effectively select an appropriate social media network that best targets the audience for your product.

    Create quality advertisements

    In this age of online marketing, most business owners have found it easy to make and post their advertisements individually. This poses the risk of running an advertisement of poor quality, especially if the advertiser is technologically inept. Hereby, you need to generate quality advertisement material that can make your brand look presentable and attract customers.

    Use of tools like computers to improve the image of your advertisement images and videos is necessary. Focus on creating high-quality media that is shareable.

    Embrace the latest trends

    Always be ready to adapt to the trends in the marketing industry. This will ensure that people are always informed of your product. In the current world, people may find one aspect of social media popular for a specific period then move to the next aspect. You should be able to follow such trends to remain relevant.

    Take advantage of Influencer marketing

    You need to use some of the key influencers on social media in your locality to market your product. This will ensure that you get a wide audience for your product, which will expose it to potential customers. Influencer marketing is mostly a costly advertisement strategy but it works a great deal to boost your sales margin.

    Prioritize retention

    Most small business owners always prioritize retaining their clients before trying to get more. The figure is 43% according to the WASP Barcode Technologies’ 2016 report entitled State of Small Business Report. This can be done by creating content that specifically targets your existing consumers to lure them back.

    Think visually

    Images, especially coloured ones, tend to lure people to pay attention to them. You need to create content that is marked with colourful, well-illustrated images that will lure people to view them yet explain the brand in the simplest way possible. This will make more people purchase your brand.


    A great deal of emphasis has been put on the need for proper content marketing strategies. This is due to the awareness that they are pivotal to the success of any business. Apply the relevant aspects to your brand and you will see a great deal of improvement.




    1. Pingback: 6 Important & Easy Ways to Optimize Local SEO Ranking Factors | DOZ

    2. Very interesting content marketing strategies mentioned specially prioritize retention i liked and completely agreed. Great work.

    3. fareszahaby on

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