This is a guest post by Damien Kici. Damien is an all-round Digital Marketing professional with a keen interest for innovative technology. Although audio engineering is his true passion, writing about emerging tech trends and gadgets satisfies him just as much. You can find Redline on Facebook, Google+, Twitter, and LinkedIn.
Your website is one of your most valuable marketing channels. Not only is it a vending platform but it also tracks individual consumer behaviors that can be applied to your overall marketing plan. This is why proficient web design is crucial to increasing your conversion rate. When we mention conversion rates, many of us tend to focus on the macro conversions, which are generally the final stage of the buying process, when you should actually be focusing on both the macro AND micro conversions to make sure you aren’t overlooking potential income. By keeping a watchful eye on your consumer’s conversion path, you are able to employ different marketing strategies to convert their micro conversions into macro conversions.
Here’s how improving your web design can increase your conversion rates.
Structuring Your Website
A low bounce rate equates to a higher chance of conversion. What’s a bounce rate? It’s the percentage of visitors to a particular website who navigate away from the site after viewing only one page. By structuring your website following the recommendations below, you will be able to lower your website’s bounce rate which in turn, will increase your chances of a conversion.
Appropriate Landing Pages
The landing page that the user is directed to needs to be relevant to what they were searching for in the first place. Customers use a search engine to gain more information on a product or service so it wouldn’t be beneficial for either party to lead them straight from a Google search to a form submission on your website. You want to direct them straight to the information they are seeking so that they don’t abandon your page immediately and head to a competitors site.
Quick Loading Times
The landing page also needs to load quickly. We lead very busy lives these days and we often don’t have the patience to wait for a webpage to load. According to Kissmetrics, 47% of us expect a webpage to load in 2 seconds or less. The longer a web page takes to load the abandonment percentage increases dramatically. To avoid slow loading times, make sure that the landing page doesn’t have too many images and that the images are optimized. The cheaper hosting sites can also severely slow down your page loading times so remember that you always get what you pay for. A good example of the monetary effects of a slow loading page; if an e-commerce store brings in $100,000 a day in revenue, a 1 second delay could potentially mean they are losing $2.5 million in lost sales every year. Every second counts.
Navigation
Navigating from the landing page to an additional page on your website is seen as a micro conversion and means the consumer is etching closer to finalizing a purchase on your site or creating a lead for the services you offer. For this to happen, ease of navigation throughout your website is a necessity. Your website menu should be grouped in categories and sub categories. Keep the menu simple, easy to read and by having drop down menus for sub categories you can save a lot of space and keep the website looking clean and linear. Whilst navigating from one page to another is seen as a micro conversion, keep in mind that users should only have to click the minimum amount of times to complete a task. What you want to achieve is the minimization of friction in the user’s experience so that there is a higher chance of them actually converting on your site.
Aesthetics
Aesthetics play a big part in a consumer’s decision making during the buying process. Stunning web design gives a company more credibility creating trust between the consumer and the vendor, resulting in a higher chance of conversion. The aesthetics of your web design should also be consistent with your product and service so when someone lands on your page, they have a sense of what you are selling before having to read anything. A simple way to achieve this is by having a bold fold with an image aligned to your business. The use of white space is important to create a smooth finish to the website. Don’t believe that you have to fill up empty space as this is just going to draw the user’s attention away from what they really want to be viewing. White space is also great to use to break up text allowing the reader to have a breather. And remember, clear, easy-to-read font is a must to create overall simplicity to your web design helping to increase your conversion rate.
Concise Copy
Keep your copy sharp and simple on all pages throughout your website and place relevant copy on the appropriate pages. It’s easy to start using industry specific jargon and superfluous language but you have to remember that your consumers are everyday people looking for a simple answer to their problem.
Conclusion
In summary, web design is the backbone of your website and will determine whether or not it will perform and achieve business goals. It is not just about making it look nice, it is there to serve an actual purpose and should incorporate form as well as function. It is important to remember that your website is the online portal to your business, and therefore another marketing channel as part of the broader marketing mix. Your unique value proposition needs to be highlighted, and how you are solving someone’s problem. Combine these intangible benefits with the tangible and technical side of web design and you have a recipe for digital success.
151 Comments
45265 625833Finding the right Immigration Solicitor […]below youll locate the link to some websites that we feel you need to visit[…] 482275
You should take part in a contest for one of the most useful websites on the web.
https://mynordicroom.com
668451 975990You must take part in a contest for among the very best blogs on the internet. I will suggest this internet web site! 244812
88135 110537Some truly howling work on behalf of the owner of this website , dead wonderful subject matter. 316180
Great blog.Really thank you! Much obliged.
571466 512270My wife style of bogus body art were being quite unsafe. Mother worked with gun initial, after which they your lover snuck totally free upon an tattoo ink ink. I was confident the fact just about every ought to not be epidermal, due to the tattoo ink could be attracted from the entire body. make an own temporary tattoo 756722
A big thank you for your article. Will read on…
I cannot thank you enough for the blog.Really thank you! Will read on…
Looking forward to reading more. Great post.Really looking forward to read more. Cool.
Too many blog owners nowadays but very few have blog posts worth spending time on reviewing.
The best budget-friendly infant car seat reviews Canadasafety seat.
Generally I do not learn article on blogs, but I wish to say that this write-up very forced me to check out and do so! Your writing taste has been amazed me. Thank you, quite great post.
To beginning apartment and systemic disease. writing essay help Zuhddl dompim
Enjoyed every bit of your article post.Thanks Again.
Say, you got a nice blog.Thanks Again. Will read on…
Howdy! I could have sworn Iíve been to your blog before but after looking at a few of the articles I realized itís new to me. Anyways, Iím definitely pleased I stumbled upon it and Iíll be book-marking it and checking back regularly!
wow, awesome blog article.Really thank you! Keep writing.
Excellent post. I was checking continuously this blog and I’mimpressed! Very useful information specifically the last part 🙂 I carefor such info a lot. I was seeking this particular info for a verylong time. Thank you and good luck.
I truly appreciate this post. Really Cool.
Thank you ever so for you article post.Really thank you! Fantastic.
Very informative blog post.Thanks Again. Great.
Really enjoyed this article post. Keep writing.
It is really a nice and useful piece of information. I am glad that you shared this useful info with us. Please keep us informed like this. Thank you for sharing.
This is a topic that is close to my heart… Thank you! Exactly where are your contact details though?
I’ll right away grab your rss as I can’t find youre-mail subscription hyperlink or e-newsletterservice. Do you’ve any? Please allow me recognise so that I may just subscribe.Thanks.
Fantastic article post.Really thank you! Will read on…
I want to to thank you for this good read!! I certainly loved every little bitof it. I’ve got you book-marked to check out new stuff you post…
Hi my friend! I wish to say that this article is awesome, great written and come with almostall important infos. I would like to peer more posts like this .
Hmm is anyone else having problems with the pictures on this blog loading?I’m trying to determine if its a problem on my end or if it’sthe blog. Any suggestions would be greatly appreciated.
I loved your blog post. Will read on…
where can i get ivermectin ivermectin purchase
Very well written information. It will be valuable to everyone who employess it, including yours truly :). Keep doing what you are doing – can’r wait to read more posts.
social work resume best resume creator computer skills on resume
does hydroxychloroquine cause hair loss quinine vs chloroquine
There are also varied operating designs such as part-time, full-time, and freelance.
סרטון ביתי של בחורה שמוצצת זין ואז עולה לרכב עליו וליהנותליווי במרכז
I need to to thank you for this good read!! I certainly enjoyed every little bit of it.I have got you saved as a favorite to check outnew stuff you post…
ed medications male dysfunction treatment – what causes ed
Very neat blog article.Much thanks again. Great.
Hi colleagues, good piece of writing and good urging commented here, I am actually enjoying by these.
Howdy! This blog post could not be written any better! Looking at this article reminds me of my previous roommate! He continually kept preaching about this. I will forward this post to him. Pretty sure he’ll have a great read. Thank you for sharing!
What an fantastic manner of looking at things.
Appreciate it for helping out, great information. «Job dissatisfaction is the number one factor in whether you survive your first heart attack.» by Anthony Robbins.
Hey There. I found your blog using msn. This is an extremely well written article. I will be sure to bookmark it and come back to read more of your useful information. Thanks for the post. I?ll definitely comeback.
Common population definitions for an urban area (city or town) range between 1,500 and 50,000 people, with most U.S. states using a minimum between 1,500 and 5,000 inhabitants
Hello there, just became alert to your blog through Google, and found that it is really informative. I am going to watch out for brussels. I’ll be grateful if you continue this in future. Lots of people will be benefited from your writing. Cheers!
There’s definately a great deal to learn about this topic. I really like all the points you have made.
Very well written story. It will be supportive to everyone who utilizes it, as well as myself. Keep doing what you are doing – can’r wait to read more posts.
Im obliged for the blog post.Much thanks again. Will read on…
Very neat article post.Really looking forward to read more. Great.
I need to to thank you for this fantastic read!! I certainly enjoyed every bit of it. I have got you saved as a favorite to check out new stuff you postÖ
I do not even know how I ended up here, but I thought this post was great.I don’t know who you are but certainly you are going to a famousblogger if you aren’t already 😉 Cheers!
I do trust all the ideas you have offered for your post.They’re very convincing and can definitely work. Still, the posts are too quick for novices.May just you please prolong them a bit from next time?Thanks for the post.
This is one awesome article.Really looking forward to read more. Keep writing.
Sutter Health
Thank you for the good writeup. It in reality used to be a leisure account it. Glance complex to far brought agreeable from you! By the way, how can we keep in touch?
Thank you, I have just been looking for info about this subject for ages and yours is the best I’ve discovered till now. But, what about the bottom line? Are you sure about the source?
Looking forward to reading more. Great post. Fantastic.
คลิปหลุด เว็บโป๊ใหม่ คลิปหลุดนักศึกษา สาวน่ารัก คลิปโป๊javhubpremium ไลฟ์สด mlive หนังโป๊มาใหม่ทุกวันjav
F*ckin remarkable things here. Im very glad to see your post. Thanks a lot and i’m looking forward to contact you. Will you kindly drop me a mail?
I will right away grab your rss feed as I can’t find your e-mail subscription link or newsletter service. Do you have any? Kindly let me know so that I could subscribe. Thanks.
I’m still learning from you, while I’m trying to achieve my goals. I definitely love reading everything that is posted on your blog.Keep the stories coming. I loved it!
Nice response in return of this matter with solid arguments and describing the whole thing concerning that.
Your mode of describing all in this article is genuinely pleasant, all be capable of effortlessly understand it, Thanks a lot.
Actually no matter if someone doesn’t know then its up to other users that they will help, so here it happens.
Your way of addressin this topic is both fantastic and also motivating.
Muchos Gracias for your article.Thanks Again. Great.
I really liked your blog.Thanks Again. Much obliged.
Hey, thanks for the blog.Really thank you! Will read on…
Im thankful for the post.Really looking forward to read more. Much obliged.
Thank you ever so for you post.Much thanks again. Awesome.
natural herbs for ed: aspirin and ed – ed pills that work quickly
I really like it when individuals come together and share opinions. Great blog, continue the good work!
I have fun with, lead to I found just what I used to be taking a look for. You have ended my 4 day lengthy hunt! God Bless you man. Have a nice day. Bye
I conceive you have mentioned some very interesting details, thank you for the post.Check out my blog: Pure Kana CBD Gummies Reviews
Heya i am for the primary time here. I came across this board and I find It really helpful& it helped me out a lot. I hope to give something back and aid otherssuch as you helped me.
I really like and appreciate your article post.Much thanks again. Great.
This is my first time pay a visit at here and i am really pleassant to read allat one place.
There is certainly a great deal to know about this topic.I like all of the points you have made.
wow, awesome article.Much thanks again. Really Cool.
It’s really a great and useful piece of information. I am glad that you just shared this helpful info with us. Please keep us up to date like this. Thank you for sharing.
Enjoyed every bit of your article.Much thanks again.
These are truly great ideas in regarding blogging. You have touched some nice points here. Any way keep up wrinting.
Hey, thanks for the blog post.Thanks Again. Want more.
Major thanks for the article. Fantastic.
I appreciate you sharing this blog. Really Cool.
Very neat article post.Much thanks again. Will read on…
I cannot thank you enough for the article post.Really thank you! Awesome.
Enjoyed every bit of your blog article.Really thank you!
Muchos Gracias for your blog post.Thanks Again.
I blog frequently and I really appreciate your content. Your article has truly peaked my interest. I am going to bookmark your blog and keep checking for new information about once a week. I subscribed to your RSS feed too.
essay for you – paper writing online online assignment writer
Hey! I simply want to give an enormous thumbs up for the great info you’ve right here on this post. I shall be coming again to your blog for extra soon.
gabapentin anxiety gabapentin for anxiety neurontin medication
Great, thanks for sharing this blog article.Really thank you! Fantastic.
canadian online pharmacy accutane — where to get accutane accutane canada online
Say, you got a nice blog.Really thank you! Much obliged.
Im grateful for the blog post. Want more.
wow, awesome article post.Much thanks again. Awesome.
Right now it appears like Drupal is the best blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?
wonderful issues altogether, you simply gained a new reader.What might you suggest about your post that you made some days ago?Any positive?
Very well written article. Keep posting – I’ll be back to see more of your posts.
Various Goodbye Babylon Rod Stewart A Night On The Town Liam Gallagher Why Me Why Not
Enjoyed every bit of your article post.Much thanks again. Want more.
Wow, great post. Fantastic.
Wow, great blog article.Much thanks again. Will read on…
I appreciate you sharing this blog.Really thank you! Keep writing.
Thank you ever so for you article post.
I really like and appreciate your blog post.Much thanks again. Will read on…
I read this article fully about the difference of newest and preceding technologies,it’s remarkable article.
I need to to thank you for this excellent read!! I definitely enjoyed every little bit of it. I have you saved as a favorite to look at new things you post…
Hey, thanks for the blog post. Awesome.
Aw, this was an incredibly good post. Finding the time and actualeffort to produce a superb article… but what can I say… I procrastinate alot and never seem to get nearly anything done.
Really informative blog. Cool.
Thank you for your blog.Really looking forward to read more. Keep writing.
wow, awesome blog.Much thanks again. Want more.
wow, awesome blog article.Really thank you! Will read on…
Thanks a lot for the post.Really thank you!
Thanks a lot for the post.Thanks Again. Really Cool.
Really enjoyed this blog article.Much thanks again. Want more.
Im grateful for the blog.Much thanks again. Awesome.
wow, awesome post.Really looking forward to read more. Great.
Oh my goodness! an excellent post dude. Thanks a ton Nevertheless We are experiencing issue with ur rss . Do not know why Not able to sign up to it. Could there be any person acquiring identical rss dilemma? Anyone who knows kindly respond. Thnkx
I truly appreciate this blog article.Really thank you! Much obliged.
Looking forward to reading more. Great article.Much thanks again. Will read on…
Great, thanks for sharing this post. Awesome.
Hi my loved one! I want to say that this article is amazing, nice written and include approximately all important infos. I’d like to look extra posts like this.
This is one awesome blog article. Really Great.
Very informative article post. Really Great.
Great post. I used to be checking constantly this blog and I’mimpressed! Very useful info particularly the ultimate part 🙂 I handle such information much. I used to be looking for this certain information for avery long time. Thanks and good luck.
Thanks-a-mundo for the article.Much thanks again. Cool.
Very good blog.Really thank you! Much obliged.
I value the blog article.Really thank you! Cool.
Enjoyed every bit of your article.Thanks Again. Really Great.
Really informative article.Thanks Again. Will read on…
Great blog article.Thanks Again. Fantastic.
I am so grateful for your article post.Really looking forward to read more. Cool.
Enjoyed every bit of your blog.Really thank you! Awesome.
A big thank you for your article.Thanks Again.
A big thank you for your post.Really looking forward to read more. Will read on…
I loved your blog post.Much thanks again. Fantastic.
Hello, I check your blog daily. Your story-telling style is awesome, keep up thegood work!
Thanks for sharing, this is a fantastic blog article. Great.
Great, thanks for sharing this article post. Keep writing.
Thanks for sharing, this is a fantastic article.Much thanks again. Keep writing.
Great blog article.Much thanks again. Fantastic.
wow, awesome post.Much thanks again. Great.
Greetings! Very helpful advice in this particular article!It is the little changes that produce the biggest changes. Many thanks for sharing!
Thank you ever so for you article post.Really thank you! Will read on…
It’s in point of fact a nice and useful piece of info.I’m satisfied that you shared this usefulinformation with us. Please keep us up to date like this.Thank you for sharing.
Fantastic blog article. Awesome.