Ask someone who Brian Solis is and you’ll get a variety of answers.
Entrepreneur magazine calls him a “social media connoisseur”. Fast Company says he is a “digital analyst, sociologist, and futurist”. The ABN describe him as “one of the most prominent thought leaders and published authors in new media”.
The truth is that he is all of these things. And a lot more, too.
Brian Solis is a digital analyst, business strategist, futurist, and author of the bestselling books Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web and What’s the Future of Business: Changing the Way Businesses Create Experiences. He is a Principal Analyst at the Altimeter Group where he specializes in change management, and is known across the media marketing world as a leader in both the execution of online strategies and in predicting future trends.
We sat down with Brian Solis recently to talk with him about the future of marketing, of social media, and trends in media marketing generally. In a long discussion Solis shared with us his thoughts on the current trajectory of traditional and online marketing, the changes in consumer preferences that are either already apparent or still emerging, and then ways in which he believes that intelligent brands can take advantage of these trends in the pursuit of success.
Part One: The Biggest Trends in Marketing
Over the next four weeks we’ll be sharing our exclusive interview with Brian Solis, beginning with his thoughts on the biggest trends in marketing affecting the industry today.
In this clip, Brian talks about the on-demand economy and the impact that this is having on consumer preferences and the businesses that are seeking to adapt to these preferences. He also identifies the importance of SEO and SMO for businesses because – far from being dead – both SEO and SMO continue to help connect customers with enterprise. And, of course, it wouldn’t be a Brian Solis interview without a few geek references. if you’ve never noticed the parallels between the movies Tron, Inception, and The Matrix with online marketing before, you will after seeing this interview.