Facebook Strategy: Choosing the Right Channel

Facebook is great for keeping up with high-school buddies, your Aunt Susan’s trip to Europe, and sharing cat photos with your friends.

But it’s really good for businesses reaching out to customers, building a stronger client base, and engaging with their fans and followers in simultaneously convenient and real ways.

Facebook allows the savvy social media marketer to reach out and interact with their fans, followers, and future clients, and it offers a number of different ways to do this. Whether it is as simple as a status update, a longer ‘note’ or quasi-blog post, or an image with a request to share, Facebook has options for every business that can be used creatively every day.

In addition, though, there are the paid promotions options. Facebook makes their money by encouraging businesses and users to post promoted links, promoted posts, and advertising across the site pointing either to their Facebook content, or to their off-network content (for example, to the company webpage or to a YouTube video).

How do you know which channel to choose? Read on – and check out the infographic below.

What’s the best way to use Facebook?

One of the most current Facebook marketing issue, is to choose the right channels. To reach the best results, marketers have to choose the right one, at the right time and used it in the right manner. This infographic gives marketers tips to take the best out of Facebook promoting posts.


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