UPDATE (4/16/2014): A few days ago Google Analytics issued a message to let users know Universal properties created prior December 2013 could be doubling stats and fixing themselves on their own. Google is currently working on this issue.

    google analytics doubling stats

    Have you noticed these sudden drops and peaks in your daily visits stats for the past several days? It usually lasts for about 2 or 3 hours before coming back to normal. The next day, it’s the same story over again: stats are acting funny.

    Several Google Analytics users have noticed their daily visits stats are suddenly doubling or on the other hand, are dropping down to zero. Users agree they usually see a constant number of daily visits, and for most of them, it is unlikely their websites aren’t receiving any visits.

    Most of these website are also sharing blog posts which are bringing a fair amount of visits. These blog posts are often picked up by influencers, which is reflected by an increase in visits and confirmed by the sources of these visits.
    These visitors are also reflected in the real-time tab of Google Analytics.

    google analytics bug

    So what is going on with Google Analytics ?

    Though it doesn’t seem to be affecting other stats, we have our idea of what could be happening.

    Since Google Analytics is slowly updating all tracking codes to the new Universal Analytics, we think this may be one of the reasons.
    Let’s take a website running the old version of Google’s tracking code for example: what if Google Analytics started the process of updating the code to the new Universal Analytics tracking code and is collecting data twice? This could explain the double daily visits.

    But what about those drop to zero visits that have been encountered a couple of times?
    Google Analytics’ update frequency takes about 24 hours and even though the real-time tab of your dashboard shows online visitors, these visits could take up to 24 hours before being displayed properly.

    Have you seen anything funny these past few days? What do you think it could be? Share your thoughts with us in the comments below!



    1. Yes, we just recently launched a new website and were wondering why our stats were all over the place. We’d get super excited for the peak, as we have little data to compare it to, and haven’t yet found our “normal”. And then we’d check later, and find that our visitor stats had halved. Oh Google!

      • Cécile Rainon on

        Hi Shirley, thanks for your comment. I think what’d be best is to wait a few days before looking at your stats so you don’t get too excited haha!

    2. Hi, we launch a new website too and we noticed we got pretty good figures from mid January to Mid-March and suddently there was a drop we cannot explain. Few days later Google Anaytics left this message about Universal Properties…is there a chance that there was a bug beginning of this year doubling anormally all the metrics?

      • Hi Sarah,
        Are these “doubled” figures still showing up on your stats if you select mid-January/mid-March? If yes, look at your traffic sources: a link to your website may have been created (through a blog post, a tweet, a Facebook post, etc.) bringing more visitors than usual. Hope that helps!

    3. Very nice post. I just stumbled upon your blog and wished to say that I have truly enjoyed browsing your blog posts.

      After all I’ll be subscribing to your feed and I hope you write again very soon!

    4. An impressive share! I have just forwarded this onto a coworker who had been conducting a little research on this.
      And he in fact ordered me dinner due to the fact that I discovered it
      for him… lol. So let me reword this…. Thanks for the meal!!
      But yeah, thanks for spending time to discuss this topic here on your
      web page.

    5. It’s the best time to make some plans for the long run and it
      is time to be happy. I have learn this submit and if I may just I wish to
      suggest you few attention-grabbing things or tips.
      Maybe you could write subsequent articles regarding
      this article. I desire to learn even more things about it!

    6. Having read this I thought it was really enlightening.
      I appreciate you taking the time and energy
      to put this short article together. I once again find myself spending a significant
      amount of time both reading and leaving comments.
      But so what, it was still worth it!

    7. Thank you for every other fantastic post. The place else may just anyone get that type of
      information in such an ideal way of writing? I’ve a presentation next
      week, and I’m on the look for such information.

    8. What i don’t realize is actually how you are no longer
      really a lot more well-liked than you may be now. You are so intelligent.
      You already know thus considerably in the case of
      this subject, produced me for my part imagine it from so many various
      angles. Its like women and men aren’t fascinated until it is
      one thing to accomplish with Lady gaga! Your own stuffs great.

      At all times take care of it up!

    9. Pretty nice post. I just stumbled upon your blog and wished to say that
      I’ve truly enjoyed surfing around your blog posts.

      In any case I will be subscribing to your rss feed and I hope you write again very soon!

    10. Hi! Quick question that’s entirely off topic. Do you know how to make
      your site mobile friendly? My site looks weird when browsing from my iphone
      4. I’m trying to find a theme or plugin that might be able to resolve this
      problem. If you have any suggestions, please share. Many thanks!

    11. Hi there! I just wanted to ask if you ever have any trouble with hackers?
      My last blog (wordpress) was hacked and I ended up losing months
      of hard work due to no data backup. Do you
      have any methods to stop hackers?

    12. Greetings! Very helpful advice in this particular article! It is the little changes which will make the most important changes. Thanks a lot for sharing!

    13. I know this if off topic but I’m looking into starting my own blog and was curious what all is needed to get setup?
      I’m assuming having a blog like yours would cost a pretty penny?
      I’m not very internet smart so I’m not 100% certain. Any suggestions or advice would be greatly appreciated.
      Many thanks

    14. The other day, while I was at work, my cousin stole my iphone and
      tested to see if it can survive a twenty five foot drop, just so she can be a youtube sensation. My iPad
      is now broken and she has 83 views. I know this is
      entirely off topic but I had to share it with someone!

    15. Hi there, i read your blog from time to time and i own a similar one and i was
      just curious if you get a lot of spam remarks? If so how
      do you reduce it, any plugin or anything you can recommend?
      I get so much lately it’s driving me insane so any help is very
      much appreciated.

    16. I’m really enjoying the design and layout of your blog.

      It’s a very easy on the eyes which makes it much more enjoyable for me to come
      here and visit more often. Did you hire out a developer to create
      your theme? Excellent work!

    17. Heya i’m for the first time here. I found this board and I to find It
      truly helpful & it helped me out much. I am hoping to give something again and aid
      others like you helped me.

    18. You made some decent points there. I checked on the net for more info about the issue and found most people will go along with your views on this web site.

    19. What’s up all, here every one is sharing such know-how,
      thus it’s nice to read this web site, and I used to pay a quick visit this webpage all the time.

    20. My brother suggested I might like this web site. He was once entirely right.
      This put up actually made my day. You cann’t believe just how a lot time I had spent for this info!
      Thank you!

    21. I’m now not sure where you’re getting your information, however good topic.
      I must spend some time finding out much more or figuring out more.
      Thanks for great info I was on the lookout for this information for my mission.

    Leave A Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.