The contemporary business landscape is viciously competitive and for any online marketer, you have to think outside the box to stay relevant. You have to compete at a global level, which calls for more innovative thinking when building your marketing strategy. Search engines are now at the heart of online marketing and if you want to grow your business, you have to find ways to increase visibility on search. Search engine optimization (SEO) should be at the core of your marketing campaign if you are to stay ahead of the pack in your niche.
The Place of Search in Internet Marketing
If you are finding it hard to leverage the growing numbers of internet users, it is highly likely that you have abandoned SEO in your marketing strategy. To appreciate the reason everyone is talking about SEO, consider the fact that 93% of online experiences start with a search engine according to a report on Search Engine Journal.
The same study says that over 75% of internet users don’t scroll past the 1st page of search engine results pages (SERPs). If your business website is not appearing on this page, you will find it hard to meet your marketing objectives. This is where search engine optimization techniques come in handy. The goal of an SEO campaign is to boost your website’s ranking on SERPs.
This is where a reliable SEO partner comes in handy. Whether you are running a local restaurant, a car dealership or any other type of business in your city, you should invest in the best SEO services to revive your business. Sherman Square Marketing offers comprehensive SEO solutions in New York to a wide range of clients and this is a good place to start when looking for a way to boost the performance of your online business.
Using an SEO Company to Turn Your Business around
According to Big Commerce, 51% of Americans prefer to shop online. In fact, 96% of all Americans have already made a purchase online in their lives. This is motivation enough to grow your online business. Truth be told, optimizing for search is not easy and little wonder then that many brands are struggling to leverage growing numbers of internet users.
Many studies show that SEO offers higher ROI than traditional marketing techniques. Well, SEO is not easy and if you attempt a DIY project, you will have a frustrating run before eventually resorting to professional services. A professional SEO company in your city offers an array of benefits including:
Holistic Approach to SEO
The best thing about using an established SEO company is the fact that you will enjoy a wide range of techniques all geared at boosting the performance of your business. Among the myriad services you will enjoy include responsive web design (RWD), mobile optimization, e-commerce, content marketing, reputation management, social media marketing, email marketing, on-page and of-page SEO, and local SEO among many others.Through this holistic approach, your website receives a much needed boost and you are able to stay ahead of the pack.
Business Visibility and Branding
For your business to survive in the internet marketplace, it has to remain on the face of potential customers. By using a reliable SEO company, you will boost your site’s ranking on SERPs. This makes it easier for your target customers to find you. Through intense keyword research and keyword optimization, it is easier for your pages to be ranked highly and this in turn leads to more visibility. A brand that is visible on different platforms including email, and social media among others will find the going easier in its marketing.
Brand Trust and Credibility
If a customer searches using a particular keyword and they can’t find your website on the 1st page of SERPs, you can bet they will instantly go with the competition. An internet shopper understands that the pages ranking first on the 1st page of Google search results are from credible brands. If your site is not showing up here, you will have a hard time reaching your target customers.
If a website is listed on the first page of SERPs, the customer takes it that Google has ranked it highly for a good reason. This is why you need to use an SEO company to push up your ranking for your target keyword.
More Traffic Flow
While traffic alone doesn’t translate to online marketing success, it increases the possibility of conversion. Through concerted SEO efforts, your site will start attracting relevant keywords, especially if you have done proper keyword research. If you have high-quality content on your site, these visitors will linger and eventually, they can convert. This is the dream of every internet marketer.
Of course there are many other reasons to invest in SEO for your business. SEO boasts the best ROI in internet marketing and through tailored SEO packages, you are able to meet the specific needs of your website. Your SEO service ensures you only use white hat SEO techniques to avoid Google penalties and with time, your brand will grow into an authority in your niche market.