Hot Topic : Localization

    It is interesting in today’s globalized world, where distance is being made inconsequential through technology and cultures are becoming intermixed, that the topic of localization would be so important. Why would we need to market locally if the world is one huge global market place? If a product has mass appeal, why is it necessary to market it differently? The answer is that even in our globalized community, cultural differences are key to understanding what motivates people, what motivates people to like to certain things over others and in turn, what motivates them to buy one product over another. A product may be universally liked, but it may take tweaking the marketing approach to reach all groups and cultures. As well, what is relevant in one country is not necessarily relevant in another, thus localized marketing is imperative in making sure only the most pertinent information is broadcasted to fans. Even Facebook has seen the value in localized marketing and in October announced Global Pages.

    Facebook Global Pages

    Facebook Global Pages Layout

    With the new Global Pages, fans will be aumatically directed to the correct page based on the country they are in. There is a default page for all markets in general and specific pages for those regions a business wishes to target. The cover photos, profile photos, page apps, milestones, “about” information and news feed will all be localized information. All of the pages however, will have the same name, fan count and PTAT (People Talking About This), but translated into the corresponding language of the fan.  There is one URL to promote and the admins of the page can see all the insights in one dashboard. This update eliminates the need for a brand to have competing Facebook pages for different countries, if they qualify to use it.

    Who is this for ?

    Global Pages is only available to brands that spend 10,000 plus per month in ads. This eliminates many brands right away who might have taken advantage of this new layout, but for brands who spend this much, have multiple fan pages already and have a large international following this could be very helpful. For those businesses that have a more confined fan base in just one country, they will not find a use for the new layout.One of the most important results of Global Pages is the need for quality localized page managers. One of the big reasons it will be important to hire local page mangers is because translating the same information into multiple languages well will be an issue and quite disappointing; good translations are hard to come by if you do not have the right people.

    What do you think about the new Global Pages? Do you think they will help fans get the information they want more efficiently?

    Share.

    110 Comments

    1. Fantastic goods from you, man. I have understand
      your stuff previous to and you are just extremely magnificent.
      I really like what you have acquired here, certainly
      like what you are stating and the way in which you say it.
      You make it enjoyable and you still take care of to keep it wise.
      I cant wait to read far more from you. This is really a tremendous web site.

    2. That is a good tip particularly to those fresh to the blogosphere. Simple but very accurate information… Many thanks for sharing this one. A must read article!

    3. Herpesyl Supplement on

      Greetings! Very useful advice within this post! It is the little changes that will make the most significant changes. Thanks a lot for sharing!

    4. I will right away snatch your rss feed as I can not in finding your e-mail subscription link or newsletter service. Do you’ve any? Please permit me understand in order that I may just subscribe. Thanks.

    5. Hi friends, how is all, and what you would like to say about this piece of writing, in my view its genuinely remarkable in favor of me.

    6. Thank you for any other excellent article. The place elsemay just anyone get that kind of info in such a perfect approach of writing?I have a presentation subsequent week, and I’m on the look for such info.

    7. I’ll immediately grab your rss as I can not find your e-mail subscription hyperlink or newsletter service. Do you’ve any? Kindly allow me realize in order that I could subscribe. Thanks.

    8. Ahaa, its pleasant discussion on the topic of this post here at this blog, I have read all that, so now me also commenting here.

    9. whoah this blog is fantastic i really like studying your posts. Keep up the good paintings! You know, lots of individuals are looking round for this info, you can aid them greatly.

    10. It’s actually a nice and helpful piece of info. I am satisfied that you simply sharedthis helpful info with us. Please keep us informed like this.Thanks for sharing.

    11. Hey There. I found your blog using msn. This is a really well written article. I will make sure to bookmark it and come back to read more of your useful information. Thanks for the post. I will certainly comeback.

    12. I will right away snatch your rss feed as I can’t in finding your email subscription hyperlink or newsletter service.Do you have any? Please allow me know so that I may just subscribe.Thanks.

    13. Do you have a spam problem on this blog; I also am a blogger,and I was wondering your situation; many of us have developed some nice procedures and we are looking to exchange methods with others, be sure toshoot me an email if interested.

    14. What’s Going down i’m new to this, I stumbled upon this I havefound It absolutely helpful and it has aided me out loads.I am hoping to contribute & help different users like its aided me.Good job.

    15. Hello, you used to write great, but the last few posts have been kinda boring… I miss your great writings. Past few posts are just a little bit out of track! come on!

    16. Oh my goodness! Impressive article dude! Many thanks, However I am going through issues with your RSS.I don’t know why I can’t join it. Is there anyoneelse having identical RSS problems? Anyone that knows the solution can you kindly respond?Thanks!!

    17. Whoa! This blog looks just like my old one! It’s on a completely different subject but it has pretty much thesame layout and design. Superb choice of colors!Also visit my blog: concerned hemp seed

    18. I do not even know the way I ended up here, but I assumed this put up used to be good. I do not recognize who you are but certainly you are going to a famous blogger for those who aren’t already 😉 Cheers!

    Leave A Reply