• Posts tagged : localization

Marketing Platform

Videos, Ebooks, Infographics

YouTube: A Localization Strategy and What Comes Next

Dylan Kissane

YouTube is truly a phenomenon. When it comes to video viewing and sharing, the Google-owned site is not only playing the game, in large part it is the game. While competitors like Vimeo and Daily Motion and, to a lesser...

Marketing Resources

The Importance of a Local Campaign

Dylan Kissane

This coming weekend will see millions of Australians relax and celebrate their national day in the hot January sun. If they are not watching the traditional Australia Day cricket test or drinking a few beers at the beach, there’s a...

Social Media

Facebook Global Pages

Carine Esteves

Hot Topic : Localization It is interesting in today’s globalized world, where distance is being made inconsequential through technology and cultures are becoming intermixed, that the topic of localization would be so important. Why would we need to market locally if the world...

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