While many blogs and influencers agree that Facebook is slowly dying, the leading social media platform offers new possibilities to improve Facebook engagement.
Facebook engagement best practices for 2014
We already covered Facebook’s Edge Rank, an essential notion to understand how the platform’s algorithm works and how to make your posts as engaging as possible. Engagement is not only based on Edge Rank’s algorithm. It also includes many other parameters such as:
- Visuals: optimizing your cover and profile photos, highlighting your information with tabs.
- Time: posting at the best time of the day and the week.
- Content: sharing your content the right way (using emoticons, short URLs, etc).
This infographic from Passion Digital is a great summary of the best Facebook practices for 2014.