• Posts tagged : best practices

Marketing Platform

Social Media

7 Steps to Building the Perfect Social Media Strategy

John DOZ

The following post was contributed by Shannon Oborne, online marketing expert on DOZ. Discover 7 steps to build the perfect social media strategy and create an essential framework for the online conversations and communities that will supercharge your business. Step 1:...

Content & Blogging, Marketing Resources

10 Content Curation Best Practices Every Marketer Should Know About

John DOZ

This post is a contribution by Ally Greer, Director of Community & Content at Scoop.it. You can find her on Twitter at @allygreer or @scoopit!   Content curation works. Over the last few years, it has surfaced as an important element of online publishing and,...

Marketing Resources

How to market a commodity – No really!

John DOZ

This post is a contribution by Philip Dawsey, Product Marketing Manager at SunEdison.   Many companies sell something that could be considered a widget, or very close to it. No one likes to admit this, but it’s true. I’ve worked in...

Content & Blogging

The best online marketing articles of 2014 (so far)

Cécile R.

Online marketing articles cover many topics and there are thousands of blogs out there publishing articles about different types of content. We’re exposed to masses of information every day, especially when trying to keep up with the news and trends. In...

Content & Blogging

What does your audience want from content marketing?

John DOZ

All of the best content in the world won’t do a thing for your company if no one is reading it. But how do you reach an audience? The task can seem overwhelming at times, especially with the Internet enabling...

Social Media

What makes a good social media profile?

John DOZ

If you aren’t taking part in social media marketing, then quite frankly you are missing out. According to data from the Pew Research Center, approximately 73 percent of adults use at least one social networking site. This isn’t restricted to...

Content & Blogging

Toppling 5 common content marketing myths

John DOZ

In a world where content marking is constantly changing, it’s easy to get swept away with common myths and misconceptions regarding the best practices. You need to stay on top of the truths to dominate the Web, however, so it...

Content & Blogging

Content marketing: 5 trends to watch

John DOZ

We’re inching closer to the midpoint of 2014, and that means it’s time to reassess some content marketing practices. While there will certainly be changes – and likely some unexpected twists – on the horizon, there are also a few...

Search Engines, Videos, Ebooks, Infographics

Are you making these 5 SEO mistakes?

Ben Issa

Easter is just over, and you probably made the mistake of eating too much chocolate even if you knew it is not healthy. As Easter eggs hunters, SEOs sometimes make some mistakes knowing it is not SEO friendly. Let’s identify these...

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