• Posts tagged : mcdonalds

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Pokémon Go – Marketing for Small Businesses

Lina Albin-Azar

This article was co-written by Dylan Kissane. He is a thought leadership manager at The CoSMo Company. Feel free to follow him on Twitter, LinkedIn, Google+, and to check out his blog. Although Nintendo’s shares are experiencing a first fall...

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The History of the McDonald’s Shamrock Shake

Dylan Kissane

The McDonald’s Shamrock Shake, a seasonal treat fast approaching its fiftieth year of bringing a little green pleasure into the lives of millions. A March mainstay, the minty green shake is as familiar to American audiences as the Starbucks Pumpkin...

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Case Study: The McDonald’s 280 and Online Video

Dylan Kissane

Online video is entering its golden age. The increase in bandwidth, the decrease in cost for that bandwidth, and the negligible costs of hosting streaming online video means that they are increasingly coming into their own. Digital marketing campaigns now...

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