Author: Dylan Kissane

In 2010 one of the largest employers in the United States announced they were looking for a new advertising and marketing agency. According to AdWeek the client was looking for an agency that could handle “traditional advertising, digital and direct marketing, media planning and buying, public relations, promotions, and event and multi-cultural marketing”. That’s a heavy load and the contract would likely be worth between $15 and $20 million annually, with a media buy of around $150 million dollars each year. The client was seeking to grow further but facing problems meeting their internal targets because of an improving US…

For a few weeks in March there was a new app that everyone was talking about: Meerkat. Meerkat offered users the opportunity to livestream video of, well, anything to a global audience. Download the app, tap a few times, and whatever you were pointing your phone at could be streamed live to anyone on the planet. The smartphone had evolved once more: no longer just a means of staying connected 24/7, it was now a television studio in your pocket. Brands quickly took to the platform and, at SXSW, Meerkat was the talk of the town. The tech, media, and…

“If it’s news, Twitchy is on it. If it should be news, Twitchy is ahead of it.” There are tweet aggregators. And then there’s Twitchy. Since 2012 Twitchy has been the go to resource for breaking news in politics and entertainment, breaking stories wide open and delivering both the Twitter hits and the all-too-common Twitter misses. Launched by journalist, blogger and commentator Michelle Malkin, the team quickly expanded under Managing Editor Lori Ziganto to include five editors, contributing editors (including Malkin herself) and many fans. How many? How about 180,000 followers on Twitter and closing in on a million page…

We’re taking a close look at growth hacking this week, especially the strategies for growth hacking that have been laid out by Ryan Holiday in his book, Growth Hacker Marketing. Missed a step? Make sure you catch up on securing Product-Market Fit (Part One), Targeting the Right Customer (Part Two), and find out how to Go Viral (Part Three). So far this week we’ve looked at the first three steps in a growth hacking strategy. Step One is making sure that the product-market fit is right. If your product is not useful to the market, if you cannot identify how…

We’re taking a close look at growth hacking this week, especially the strategies for growth hacking that have been laid out by Ryan Holiday in his book, Growth Hacker Marketing. Missed Part One or Part Two? Find out how to secure Product-Market Fit and Target the Right Customer. The underlying principle of growth hacking is simple: get big fast. Not every business is primed for growing fast and those that want to have to employ the sorts of strategies that are laid out in Ryan Holiday’s bestseller. Growth hacking is a strategic choice, leaving aside traditional marketing efforts and instead…

We’re taking a close look at growth hacking this week, especially the strategies for growth hacking that have been laid out by Ryan Holiday in his book, Growth Hacker Marketing. Missed Part One? Check out how to secure Product-Market Fit now. All businesses want to grow, and many want to grow fast. But only a certain few businesses can grow at the sort of exponential rate that platforms like Instagram, Facebook, and Twitter have expanded. Businesses that scale quickly and attract millions and even hundreds of millions of users often employ a growth hacking strategy. Such a strategy starts with…

We’re taking a close look at growth hacking this week, especially the strategies for growth hacking that have been laid out by Ryan Holiday in his book, Growth Hacker Marketing. Growth hacking is a marketing and business strategy, but it’s not the sort of strategy you’ll learn about in your MBA classroom. Growth hacking is about growing a start up or company fast. Really fast. Growth hacking is not about puttering along at 5% growth per month, every month, for the first few years you’re in business. Instead, growth hackers aim to double, then re-double customer sign ups, revenues, and…

reddit is one of the most popular sites on the internet with daily traffic putting it in the world’s top 25 sites and the top 10 in the United States. The community driven site counts more than 100 million users who submit hundreds of thousands of links and text posts to the thousands of subreddits within the main site. reddit is a place to catch up on what’s happening in the world (r/worldnews), learn something new (r/todayilearned), and chat about your favorite game (whether r/chess or r/candycrush). But it’s also a place where you can learn something new, share your…

Michael Hyatt is one of the voices in leadership, productivity, personal development, and self-improvement. The former CEO of publisher Thomas-Nelson and now independent businessman, speaker, consultant, and media personality, Hyatt is an online juggernaut with a popular blog, a podcast with hundreds of thousands of subscribers, and nearly a quarter of a million Twitter followers. While Hyatt is an in-demand speaker, a New York Times bestselling author, and runs the successful Platform University, much of the content he provides is available for free – or at most, available in exchange for signing on to his email newsletter. His blog at…

The year was 1997 and Richard Hoy had a warning for the world on online marketers: I submit that search engines are dying. In fact, I would say they are dead already and just don’t know it yet – gone the way of the reciprocal link exchange and the “you have a cool page” award as an effective promotional tool. A victim of their own success. According to Danny Sullivan at Search Engine Land this was perhaps the first ‘death of SEO’ pronouncement. It would not be the last. Googling the term “SEO is dead” returns an astronomical 14 million…