Author: dylan

The importance of the headline (or title, if you will) cannot be overstated. It presents the topic, raises the point and causes readers to click on the post. However, the element of the headline is only the “bait.” To hook in readers, you need to go much further than that. What should you use to compel a reader into going through each and every section of your content? Readers are notoriously impatient, so using the text as a whole won’t be compelling enough. Then, it all comes down to the subheading. It’s upon you to think of creative headings…

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The key to getting and engage a larger audience is integrating Instagram and social media marketing. This key will also ensure the desired success and growth of your business. However, this is not an easy path to follow as you will need to be very strategic, objective and very particular and precise in your approach so that you can easily achieve your business goal. Therefore, your primary objective and focus should be on identifying the value proposition of your brand and product and then deliver it to the users. Apart from that your focus should also involve finding answers to…

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Millennials have gotten a “bad rap.” Baby boomers and Gen Xer’s complain that they are self-absorbed, have no real work ethic, and make unreasonable demands of employers and businesses they patronize. Let’s take a quick look at this generation and see what it faces. They have enormous student loan debt that previous generations have not had. This colors much of their finances, including making major purchases. They see their parents moving into retirement with financial uncertainty, despite having given their lives (and “souls”) to the companies they have worked for. They are not prone to such loyalty. The millennials inheriting…

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You have your channel, you’ve created amazing content for your videos and still, nothing. No top rankings, you only have two subscribers and we both know that your mom and aunt don’t really count. So now, what do you do? Which tools can you use to improve your YouTube SEO? There are many, but the following are the top 5 YouTube SEO Tools that will make an impact on your rankings. TubeBuddy Making videos, editing and uploading them is a tedious and lengthy task, and that’s only a small part of the process. Just think of…

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Content marketing is a very hot topic nowadays, especially in the digital marketplace where every fish wants to become a shark, and then every shark wants to become a whale. The importance of content is growing abruptly, as most content marketing statistics indicate stable (or even exaggerated) growth in various subindustries of the big content marketing (digital marketing) industry. After all, content is king, so we need to bow! Since you’re reading this, you’re probably looking for some advice that you haven’t heard. Or, perhaps, you’re seeking the magic formula for content marketing success. Great that you came… In today’s…

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Despite all the negative predictions on the future of email marketing, it continues to dominate the digital marketing landscape. Numerous reports from reputable online digital marketing sources indicate that email remains a growing, go-to channel for marketers. For example, Response Rate Report from The Data & Marketing Association (DMA) named email marketing the most effective and the largest channel for online businesses to reach their audience. According to the report, email marketing has the highest medium return-on-investment (ROI) compared with other popular marketing channels. As you can see, emails have no competition when it comes to this performance indicator.…

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People are always looking for new ways to market their products or services and bring them closer to consumers. Among the popular methods of marketing nowadays are social media marketing and email marketing which are widely used and familiar. But brands have recently realized the full potential of SMS Marketing. It’s simple and quite effective. Open and read rates are close to 90% which is great news for anyone looking to expand their market and raise their brand awareness. But SMS Marketing works best when you understand how it works and when you have some trusted tools by your…

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Most people think that link building has been dead for many years particularly for marketers who failed to adapt to the rapidly changing rules, increased requirements for great link building tools, skills, perseverance, and details. Such marketers have focused only on high-quality content and on-page search engine optimization and neglected links. According to Google, one of the giant search engines, links, and excellent content are important ranking factors. Indeed, it is very difficult for your site to rank well in search engine results pages unless it has great links. Remember, ​not all backlinks are equal​ so it’s not the…

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