welcome to the week

    Welcome to the week!

    We’re back after Easter. Sort of. Thanks for the magic of scheduled posting, WordPress, and Buffer we’re here…but we’re not here. Confused? Don’t be.

    We’ve written before about the power and opportunities that marketing automation offer businesses and brands so whether it’s a long term plan or just a way to allow the marketing team to take a three-day weekend at Easter (thanks, boss!) it’s worth investigating.

    Also worth investigating? Our marketing must-reads for this morning here on The DOZ Blog. Sure we might be lazing around home and arguing with ourselves over whether to brew another pot of coffee, but that doesn’t mean we aren’t serving up a fresh batch of marketing goodness for you here.

    Nice of us, right?

    How You Got Hacked

    A couple of years ago my credit card and identity details were stolen and I spent a frantic morning cancelling cards and trying to figure out how I ended up in this mess. Thankfully, I caught it pretty early before any real damage was done but it reminded me how much trust we put in the people that we share our personal information with online.

    When you run a web based business not only do you want people to share their information with you, you need them to share their details, credit card numbers, and PayPal accounts with you. Hence, security has to be a top priority for any website owner, lest they leave customers like me in the lurch.

    Wordfence has done some research on the most common ways that WordPress websites are hacked and the results might surprise you. The most common means of hacking a WordPress site? Via a plugin. Indeed plugins, brute force, and core attacks account for about 75% of all WordPress hacks, and with 25% of sites now running WordPress it’s important for your marketing efforts to secure your site against these threats. Don’t blow your marketing budget patching holes that shouldn’t be there in the first place – read the Wordfence post and ensure that your site is secure today.

    Killing the Radio Star

    Are you using video in your online marketing mix? Is it part of your onboarding process? How about your sales process?

    Video is incredibly good at helping turn visitors and readers into customers and even advocates. But getting the video style right is important because, as with many things in the marketing game, context is important when choosing the video you post.

    At Good Vidio there is a great new post that outlines the different sorts of videos that are used at different points in the sales and marketing funnel to encourage conversions. Four videos styles – brand, user-generated, demo, and humor – are considered in turn and the post is good at explaining the advantages of each sort of video at each point in the promotional cycle. Even better? There are examples of each so you can be sure to nail your execution. Read – and watch – it all.

    A List in Our List

    It’s a little bit meta I suppose but right here in our list of great articles we’re including an article that is a great list. Copytactics has gathered 70 growthhacking and inbound marketing articles that, they promise, will help explode web traffic and engagement in just a year.

    Sound too good to be true? It’s not.

    As Copytactics themselves explain they have benefited from these strategies themselves. The business moved from 0 to 140,000 page views in just 12 months by applying a strategic SEO approach and working on their inbound marketing, too. This post is something like the Copytactics team giving back to the community of web businesses that are looking to grow as they did. It’s a great list and there’s massive value there – scroll, click, and get reading.

    Snapchat Billboards: Innovative or Ineffective?

    AdWeek reports that social media superstar Snapchat is moving into billboard advertising across the United States – but with a twist. Instead of rolling out huge public ads pushing the Snapchat platform or the social side of their application, Snapchat is not even putting their name on the ads they are running. Instead the billboards are simply the local filters relevant to each city in which the billboard campaign is running. Chicago in Chicago, Boston in Boston, Phoenix in Phoenix – you get the picture.

    Is this innovative or ineffective?

    Some will argue that Snapchat is engaging with their community, the only people who will understand the billboards and who – hopefully – will explain to others not clues into the platform just what is going on. At worst it’ll reinforce knowledge about the filters and, at best, the brand will be able to experience some reasonably organic growth through word of mouth explanations.

    On the other hand, the billboards do nothing for the brand in terms of reaching out to demographics not familiar with Snapchat. Without even a logo to clue the passerby into what the billboard is all about it’s possible that a viewer will just imagine that they’re seeing yet another local tourism offer.

    What say you: innovative or ineffective?

    This Week on the DOZ Blog

    We’re diving into the world of images this week on The DOZ Blog. We’ve got a guest post about marketing with Pinterest, we’ll explore the why and how of using infographics on a site to drive engagement, and we’ll explore one of the most underrated social networks of all: Imgur. Tomorrow we’ll welcome a guest post, too, this week focusing on search engine marketing campaigns and how to make sure yours is a winner. There’s always something happening on The DOZ Blog so don’t miss a day!

    Want More Marketing Goodness?


    Every Monday morning DOZ delivers the best marketing content directly to inboxes around the world. Subscribe to DOZ’s Marketing Monday for a generous serving of the best in digital marketing, SEO, and the tactics and strategies to drive your business forward this year. Want in? Add your name to the list and start your week a little smarter.

    Time to Get to Work

    Know a great piece on marketing that we missed? If so, let us know and we’ll share it with the world, crediting your good self, of course, with the tip. Send your sources straight to Content Manager Dylan and you could be featured in next week’s Welcome to the Week post.

    The new week is underway even if we’re still pattering around the house in our pajamas. Don’t despair, though, as you’re getting the head start you need right here from The DOZ Blog, and we’ll be back on deck tomorrow to join you in crushing the week.

    Welcome to the week – now get to work.



    1. 369905 62920You produced some decent points there. I looked on the net for any issue and identified most individuals goes in addition to with all your site. 441929

    2. Thanks for every other informative blog. The place else could I am getting that
      type of information written in such a perfect
      approach? I have a venture that I am simply now running on, and I have been at the look
      out for such info.

    3. I don’t even know how I finished up right here, but I thought this put up was once
      good. I don’t recognize who you’re but definitely you are going to a well-known blogger if you happen to aren’t already.

    4. Hi, i think that i saw you visited my website thus i came to “return the favor”.I am trying to find
      things to improve my site!I suppose its ok to use a few
      of your ideas!!

    5. Hi there! I know this is kind of off topic but I was wondering
      if you knew where I could find a captcha plugin for my comment form?
      I’m using the same blog platform as yours and I’m having trouble finding one?
      Thanks a lot!

    6. If some one desires expert view concerning running a blog then i suggest him/her to pay
      a visit this blog, Keep up the pleasant work.

    7. Hiya very nice blog!! Man .. Excellent .. Superb .. I’ll bookmark your site
      and take the feeds also? I am glad to search out numerous helpful info right here within the submit, we want work out more strategies on this
      regard, thanks for sharing. . . . . .

    8. You’ve made some good points there. I looked on the web to find out
      more about the issue and found most people will go along with your
      views on this website.

    9. Today, I went to the beachfront with my kids. I found a sea shell
      and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to
      her ear and screamed. There was a hermit crab inside and it pinched her ear.

      She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

    10. What’s up i am kavin, its my first time to commenting anyplace, when i read this article i thought i could also make comment due to this
      brilliant article.

    11. Hi! I just wanted to ask if you ever have any problems with hackers?
      My last blog (wordpress) was hacked and I ended up losing
      several weeks of hard work due to no back up. Do you have any solutions to prevent hackers?

    12. Heya i’m for the first time here. I came across this board and I to
      find It really helpful & it helped me out much.

      I hope to give something back and aid others like you aided me.

    13. I simply could not go away your web site prior to suggesting that I extremely loved the standard information a
      person supply in your visitors? Is gonna be again ceaselessly to investigate cross-check new posts

    14. Hello, Neat post. There’s an issue together with your site in internet
      explorer, might test this? IE nonetheless is the market chief and a huge component to people will
      miss your great writing due to this problem.

    15. Hi to all, the contents present at this site
      are actually remarkable for people experience, well, keep up the nice work

    16. Does your site have a contact page? I’m having a tough time locating it but,
      I’d like to shoot you an email. I’ve got some ideas for your blog you might be interested
      in hearing. Either way, great website and I look forward to seeing it expand over

    17. This article presents clear idea in support of the new visitors of blogging,
      that actually how to do blogging and site-building.

    18. My brother suggested I might like this website.
      He was entirely right. This post truly made my day.

      You can not imagine just how much time I had spent for
      this info! Thanks!

    19. It’s a shame you don’t have a donate button! I’d most certainly donate to this brilliant blog!

      I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account.
      I look forward to brand new updates and will talk about this blog with my Facebook group.
      Chat soon!

    20. Definitely believe that that you stated. Your favourite justification appeared to be at the internet
      the simplest factor to be aware of. I say to you, I certainly get annoyed even as
      other folks think about concerns that they just don’t understand about.

      You controlled to hit the nail upon the highest and also defined out the entire thing without having side effect
      , other people can take a signal. Will probably be again to get more.

    21. Woah! I’m really enjoying the template/theme of this blog.
      It’s simple, yet effective. A lot of times it’s challenging to get that “perfect balance” between superb usability and
      appearance. I must say you’ve done a superb job with this.
      Also, the blog loads super quick for me on Opera. Exceptional Blog!

    22. It’s actually very complex in this active life to listen news on TV, therefore I only use the web for that purpose, and
      obtain the most recent news.

    23. This design is wicked! You most certainly know how to keep a reader
      entertained. Between your wit and your videos, I was
      almost moved to start my own blog (well, almost…HaHa!) Excellent job.
      I really enjoyed what you had to say, and more than that, how you presented it.
      Too cool!

    24. The other day, while I was at work, my sister stole my iPad
      and tested to see if it can survive a forty foot drop, just so she can be a youtube
      sensation. My iPad is now broken and she has 83 views. I
      know this is completely off topic but I had to share it
      with someone!

    25. Great blog here! Also your site loads up fast!
      What web host are you using? Can I get your affiliate link
      to your host? I wish my web site loaded up as quickly
      as yours lol

    26. This is really attention-grabbing, You’re a very professional blogger.
      I’ve joined your rss feed and sit up for in quest
      of extra of your magnificent post. Additionally, I’ve shared
      your website in my social networks

    27. Thanks for another fantastic article. The place else
      may anyone get that type of information in such an ideal way of writing?
      I’ve a presentation next week, and I’m at the search
      for such info.

    28. I do not even know how I ended up here, but I
      thought this post was great. I don’t know who you are but
      certainly you are going to a famous blogger if you aren’t already 😉 Cheers!

    29. Hi there, I found your web site by the use of Google while
      looking for a similar matter, your website came up, it looks good.
      I’ve bookmarked it in my google bookmarks.
      Hello there, just become alert to your blog via Google, and located that it’s
      truly informative. I’m going to watch out for brussels.
      I’ll appreciate should you continue this in future.
      Many people can be benefited from your writing. Cheers!

    30. Hello! I know this is kinda off topic however ,
      I’d figured I’d ask. Would you be interested in exchanging links
      or maybe guest authoring a blog post or vice-versa?

      My website discusses a lot of the same topics as
      yours and I think we could greatly benefit from each other.
      If you’re interested feel free to send me an email. I look
      forward to hearing from you! Great blog by
      the way!

    31. You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic.

    32. 525832 824411Hosting a blog composing facility (in a broad sense) requires unlimited space. So I suggest you to discover such web hosting (internet space provider) that offer flexibility inside your internet space. 167889

    Leave A Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.