Thanksgiving is one of the biggest holidays on the calendar for brands as it provides an opportunity to boost engagement with consumers and advertise their new (and discounted) products. This infographic is about Thanksgiving-related activity by U.S. brands on social from 2012 through 2017.
Using a data-backed approach, we look at engaging types of content along with typical examples of each type posted by brands on Facebook, Twitter, and Instagram. While Facebook was once the preferred method of engagement, it has decreased in popularity as brands move to Instagram, which in 2017 achieved two times more engagement than Facebook and 90 times more than Twitter. On all these platforms, brands were consistently successful in engaging with consumers through posts containing images—these posts garnered 11 times more interactions on Instagram than those containing video or text, as well as five times more on Facebook, and three times more on Twitter.
In 2017, the hospitality industry dominated the conversation surrounding Thanksgiving, with close to 5,000 posts on Facebook alone. However, retail and consumer electronics brands garnered the highest levels of engagement with their posts focusing on discounts, special offers, and family-related themes.
The ideas presented here were mined from Unmetric’s branded content catalog, Discover. With Unmetric Discover, you can search for any topic from over 500 million pieces of branded content, monitor trending topics and hashtags, zero in on the latest and the most engaging content published, and plan campaigns in advance using our calendar of important days, events, and holidays.
This is an article by Martin Daniel. He is a marketing technologist having fun doing digital marketing & data analytics for Unmetric Inc. He spends his working hours analyzing branded content on social media to glean not-so-obvious insights on what it takes to create an engaging piece of content. In his non-working hours, you’ll find him immersed in reading books on business, philosophy, and psychology. You can follow him on LinkedIn.
115 Comments
I have to thank you for the efforts you’ve put in penning this blog. I am hoping to view the same high-grade blog posts from you later on as well. In truth, your creative writing abilities has motivated me to get my own, personal site now 😉
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://www.binance.com/sk/register?ref=FIHEGIZ8
Oh my goodness! Amazing article dude! Thanks, However I am having issues with your RSS. I don’t understand the reason why I can’t join it. Is there anyone else getting similar RSS issues? Anyone who knows the answer will you kindly respond? Thanks!!
I’m impressed, I have to admit. Seldom do I come across a blog that’s equally educative and interesting, and let me tell you, you’ve hit the nail on the head. The issue is something that too few men and women are speaking intelligently about. I’m very happy I came across this during my hunt for something relating to this.
319233 861752How is the new year going? I hope to read far more intriguing posts like last year 124513
bookmarked!!, I like your site!
What’s up mates, good post and pleasant arguments
commented at this place, I am genuinely enjoying by these.
My website : mp3 juice
Hello, i feel that i noticed you visited my website so i got here to return the desire?.I am trying to in finding things to improve\r\nmy website!I suppose its adequate to make use of a few of\r\nyour concepts!!\r\n\r\nCheck out my website : ytmp3
The clarity in your writing is something I truly appreciate. This was easy to understand, yet detailed enough to cover the topic thoroughly.
Your posts never fail to enlighten me. Thanks for consistently sharing your knowledge and expertise.
This was a fascinating read. The way you weaved in real-life examples helped to bring the topic to life.
I always look forward to your posts. You have a knack for presenting complex ideas in a relatable way.
Your posts never fail to enlighten me. Thanks for consistently sharing your knowledge and expertise.
Excellent post. I appreciate the resources and references you’ve included. They were very helpful.
Thanks for providing actionable tips in your post. They’re practical and easy to implement. I can’t wait to try them out!
The depth of research in your post is commendable. It’s clear you put a lot of effort into this.
Your knack for storytelling really enhances your blog. This was another engaging and informative post.
Your knack for storytelling really enhances your blog. This was another engaging and informative post.
Thanks for providing actionable tips in your post. They’re practical and easy to implement. I can’t wait to try them out!
Your post was thought-provoking. It challenged some of my pre-existing beliefs and has given me a lot to think about.
I really appreciate your balanced approach to this topic. It’s refreshing to see an unbiased perspective.
I like how you broke down this complex topic into bite-sized, understandable chunks. Great job!
I enjoyed the anecdotal approach you took in this post. It made the content more relatable and engaging.
Your perspective on this issue is truly refreshing. Thank you for shedding new light on this topic!
I enjoyed the anecdotal approach you took in this post. It made the content more relatable and engaging.
This was a fascinating read. The way you weaved in real-life examples helped to bring the topic to life.
I really appreciate your balanced approach to this topic. It’s refreshing to see an unbiased perspective.
This is one of the best articles I’ve read on this subject. Thank you for sharing your insights.
This blog post was very informative and presented a unique viewpoint. Keep up the great work!
The depth of research in your post is commendable. It’s clear you put a lot of effort into this.
This blog post was very informative and presented a unique viewpoint. Keep up the great work!
I always look forward to your posts. You have a knack for presenting complex ideas in a relatable way.
Excellent post. I appreciate the resources and references you’ve included. They were very helpful.
Your posts never fail to enlighten me. Thanks for consistently sharing your knowledge and expertise.
I really appreciate your balanced approach to this topic. It’s refreshing to see an unbiased perspective.
Your posts never fail to enlighten me. Thanks for consistently sharing your knowledge and expertise.
I like how you broke down this complex topic into bite-sized, understandable chunks. Great job!
The clarity in your writing is something I truly appreciate. This was easy to understand, yet detailed enough to cover the topic thoroughly.
Excellent post. I appreciate the resources and references you’ve included. They were very helpful.
I enjoyed the anecdotal approach you took in this post. It made the content more relatable and engaging.
Your perspective on this issue is truly refreshing. Thank you for shedding new light on this topic!
I like how you broke down this complex topic into bite-sized, understandable chunks. Great job!
The clarity in your writing is something I truly appreciate. This was easy to understand, yet detailed enough to cover the topic thoroughly.
Thanks for providing actionable tips in your post. They’re practical and easy to implement. I can’t wait to try them out!
I like how you broke down this complex topic into bite-sized, understandable chunks. Great job!
This blog post was very informative and presented a unique viewpoint. Keep up the great work!
Your posts never fail to enlighten me. Thanks for consistently sharing your knowledge and expertise.
I always look forward to your posts. You have a knack for presenting complex ideas in a relatable way.
Your post was thought-provoking. It challenged some of my pre-existing beliefs and has given me a lot to think about.
Excellent post. I appreciate the resources and references you’ve included. They were very helpful.
Your post was thought-provoking. It challenged some of my pre-existing beliefs and has given me a lot to think about.
I always look forward to your posts. You have a knack for presenting complex ideas in a relatable way.
This is one of the best articles I’ve read on this subject. Thank you for sharing your insights.
This blog post was very informative and presented a unique viewpoint. Keep up the great work!
I like how you broke down this complex topic into bite-sized, understandable chunks. Great job!
This blog post was very informative and presented a unique viewpoint. Keep up the great work!
This blog post was very informative and presented a unique viewpoint. Keep up the great work!
I like how you broke down this complex topic into bite-sized, understandable chunks. Great job!
I enjoyed the anecdotal approach you took in this post. It made the content more relatable and engaging.
Your posts never fail to enlighten me. Thanks for consistently sharing your knowledge and expertise.
I enjoyed the anecdotal approach you took in this post. It made the content more relatable and engaging.
I always look forward to your posts. You have a knack for presenting complex ideas in a relatable way.
I like how you broke down this complex topic into bite-sized, understandable chunks. Great job!
Excellent post. I appreciate the resources and references you’ve included. They were very helpful.
Your knack for storytelling really enhances your blog. This was another engaging and informative post.
Thanks for providing actionable tips in your post. They’re practical and easy to implement. I can’t wait to try them out!
Your post was thought-provoking. It challenged some of my pre-existing beliefs and has given me a lot to think about.
This blog post was very informative and presented a unique viewpoint. Keep up the great work!
Excellent post. I appreciate the resources and references you’ve included. They were very helpful.
Excellent post. I appreciate the resources and references you’ve included. They were very helpful.
Thanks for providing actionable tips in your post. They’re practical and easy to implement. I can’t wait to try them out!
Your post was thought-provoking. It challenged some of my pre-existing beliefs and has given me a lot to think about.
Thanks for providing actionable tips in your post. They’re practical and easy to implement. I can’t wait to try them out!
This is one of the best articles I’ve read on this subject. Thank you for sharing your insights.
Your posts never fail to enlighten me. Thanks for consistently sharing your knowledge and expertise.
Your knack for storytelling really enhances your blog. This was another engaging and informative post.
This is one of the best articles I’ve read on this subject. Thank you for sharing your insights.
I like how you broke down this complex topic into bite-sized, understandable chunks. Great job!
This blog post was very informative and presented a unique viewpoint. Keep up the great work!
The depth of research in your post is commendable. It’s clear you put a lot of effort into this.
This is one of the best articles I’ve read on this subject. Thank you for sharing your insights.
Your post was thought-provoking. It challenged some of my pre-existing beliefs and has given me a lot to think about.
I like how you broke down this complex topic into bite-sized, understandable chunks. Great job!
Your posts never fail to enlighten me. Thanks for consistently sharing your knowledge and expertise.
I enjoyed the anecdotal approach you took in this post. It made the content more relatable and engaging.
Thanks for providing actionable tips in your post. They’re practical and easy to implement. I can’t wait to try them out!
This blog post was very informative and presented a unique viewpoint. Keep up the great work!
Thanks for providing actionable tips in your post. They’re practical and easy to implement. I can’t wait to try them out!
The depth of research in your post is commendable. It’s clear you put a lot of effort into this.
The clarity in your writing is something I truly appreciate. This was easy to understand, yet detailed enough to cover the topic thoroughly.
I enjoyed the anecdotal approach you took in this post. It made the content more relatable and engaging.
This was a fascinating read. The way you weaved in real-life examples helped to bring the topic to life.
This blog post was very informative and presented a unique viewpoint. Keep up the great work!
940864 812428Hiya. Quite cool web site!! Man .. Beautiful .. Amazing .. I will bookmark your internet website and take the feeds additionallyI am pleased to find numerous useful data here within the post. Thank you for sharing 806469
Spot on with this write-up, I absolutely think this amazing site needs much more attention. I’ll probably be returning to see more, thanks for the information!
Oh my goodness! Amazing article dude! Many thanks, However I am having problems with your RSS. I don’t know why I can’t join it. Is there anybody having identical RSS problems? Anybody who knows the answer can you kindly respond? Thanks!!
fantastic points altogether, you just won a new reader. What could you suggest about your post that you made some days ago? Any sure?
I was suggested this web site by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my difficulty. You’re wonderful! Thanks!
Hello, just wanted to say, I liked this article. It was funny. Keep on posting! Это сообщение отправлено с сайта https://ru.gototop.ee/
Send anonymous email with attachment, you can send unlimited email securely with anonymous email service http://candymail.org/ and no registration required.
Sutter Health
The clarity in your writing is something I truly appreciate. This was easy to understand, yet detailed enough to cover the topic thoroughly.
When I originally commented I appear to have clicked the -Notify me when new comments are added- checkbox and from now on every time a comment is added I receive 4 emails with the exact same comment. Is there a means you can remove me from that service? Cheers!
Your post was thought-provoking. It challenged some of my pre-existing beliefs and has given me a lot to think about.
Pero le pido que, al escuchar lo que le digo, recuerde que todo consejo solo puede ser producto del hombre que lo da
Pingback: porn
Pingback: porn
Pingback: child porn
Pingback: porn
Pingback: porn
Pingback: child porn
Pingback: child porn
I am not sure where you’re getting your info, but good topic.
I must spend a while studying much more or figuring out more.
Thank you for wonderful information I used to be looking
for this info for my mission.
Pingback: porn