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5 Most Common Mistakes When Creating Your Marketing Plan
John DOZ
Of course you have a marketing plan! Every serious business has one, right? But is your marketing plan good enough to yield huge results? It’s not easy to answer that question. If you’re not experienced in small business marketing, you...
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Content Marketing: The Death or Evolution?
John DOZ
Content creation is a powerful marketing strategy and the most efficient way to raise awareness, generate leads, and drive conversion. After all, numerous reports reveal that content marketing costs 62% less than traditional marketing and generates about three times as...
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How Brands Engage Their Audience for Thanksgiving Day
John DOZ
Thanksgiving is one of the biggest holidays on the calendar for brands as it provides an opportunity to boost engagement with consumers and advertise their new (and discounted) products. This infographic is about Thanksgiving-related activity by U.S. brands on social...
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Guest Blogging: Creative Ways to Make You Increase Your SEO Gains
John DOZ
SEO campaigns flourish on the quality of content, and every marketer is well aware of it. Since content aids communication with the audience and builds relationships, it plays a vital role in creating audience engagement. Given that SEO success depends...
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10 Social Media Tactics That No Longer Work
John DOZ
History of social media tactics The sole purpose of a marketer’s entire life is experimentation with different techniques and having them work like an absolute charm. Businesses have recently immensely evolved with the advent of social media tactics and...
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How to Effectively Combine Data-Driven and Customer-Centric Content Strategies
John DOZ
This is an article by Warren Fowler. He is a marketing enthusiast and a blogger at ResumesPlanet, who loves music. If he doesn’t have a guitar in his hands, he’s probably embracing new technologies and marketing techniques online! You can...
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Happy New Year from DOZ!
Dylan Kissane
Happy New Year 2016! It’s a new year at DOZ and a new year here on the DOZ blog! In 2015 the DOZ blog published more than 200 posts consisting of more than 250,000 words and nearly 300 images. There...
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5 Digital Marketing Charts You Need to Understand
Dylan Kissane
ComScore has released their Digital Future in Focus report for 2015 and, as expected, its packed with the sort of data that can – and should – affect content marketing strategies. Whether it is knowing where audiences gather online, what...
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The 10 Most Common Content Marketing Mistakes
Dylan Kissane
What are the most common content marketing mistakes? So went the question posted on social question-and-answer network, Quora. The site is well known for its high quality responses from expert and non-experts alike, and its no surprise that for many...