• Posts tagged : content marketing strategy

Marketing Platform

Content & Blogging, Marketing Resources

Content Marketing: The Death or Evolution?

John DOZ

Content creation is a powerful marketing strategy and the most efficient way to raise awareness, generate leads, and drive conversion. After all, numerous reports reveal that content marketing costs 62% less than traditional marketing and generates about three times as...

Marketing Resources, Social Media, Videos, Ebooks, Infographics

How Brands Engage Their Audience for Thanksgiving Day

John DOZ

Thanksgiving is one of the biggest holidays on the calendar for brands as it provides an opportunity to boost engagement with consumers and advertise their new (and discounted) products. This infographic is about Thanksgiving-related activity by U.S. brands on social...

Content & Blogging, Search Engines

Guest Blogging: Creative Ways to Make You Increase Your SEO Gains

John DOZ

SEO campaigns flourish on the quality of content, and every marketer is well aware of it. Since content aids communication with the audience and builds relationships, it plays a vital role in creating audience engagement. Given that SEO success depends...

Search Engines, Social Media

10 Social Media Tactics That No Longer Work

John DOZ

  History of social media tactics The sole purpose of a marketer’s entire life is experimentation with different techniques and having them work like an absolute charm. Businesses have recently immensely evolved with the advent of social media tactics and...

Content & Blogging

How to Effectively Combine Data-Driven and Customer-Centric Content Strategies

John DOZ

This is an article by Warren Fowler. He is a marketing enthusiast and a blogger at ResumesPlanet, who loves music. If he doesn’t have a guitar in his hands, he’s probably embracing new technologies and marketing techniques online! You can...

DOZ News

Happy New Year from DOZ!

Dylan Kissane

Happy New Year 2016! It’s a new year at DOZ and a new year here on the DOZ blog! In 2015 the DOZ blog published more than 200 posts consisting of more than 250,000 words and nearly 300 images. There...

Analytics & Metrics

5 Digital Marketing Charts You Need to Understand

Dylan Kissane

ComScore has released their Digital Future in Focus report for 2015 and, as expected, its packed with the sort of data that can – and should – affect content marketing strategies. Whether it is knowing where audiences gather online, what...

Content & Blogging

The 10 Most Common Content Marketing Mistakes

Dylan Kissane

What are the most common content marketing mistakes? So went the question posted on social question-and-answer network, Quora. The site is well known for its high quality responses from expert and non-experts alike, and its no surprise that for many...

Videos, Ebooks, Infographics

Review: Speak With One Voice

Dylan Kissane

Acrolinx are specialists in creating great content. The company works with major clients in creating more engaging, more findable, and more responsive content. With a client list that includes tech industry giants like Google, Dell, IBM, Cisco, and Intel, Acrolinx...

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