SEO has not changed, it is adapting. And it is now integrating new visitors’ behavior (with the help of social media), as well as new regulations (updating against spam practices for example). In today’s blog post, we look at some basic and adapted SEO tips to improve your online marketing strategy.
Optimize your website
At the beginning of SEO, you only had to optimize your website for search engines and their robots. As of today, visitors, mobile users and search engines are the three targets of your optimization.
Tags, responsive design and UX are becoming more and more essential for a successful SEO strategy. So make sure you’re not only optimizing your site to be read by Googlebot!
Positions on SERPs
Getting top positions on SERPs is not an easy thing to do. To maximize your chances, you have to make backlinks from high quality websites a top priority of your SEO strategy. And the only way to do that, is to create great content to be picked up by influencers.
Your content has to be easy to read and to understand. Adding titles, subtitles, paragraphs, photos and videos will help you get your visitors’ attention and create content that ranks. Moreover, your content has to contain relevant keywords and be as engaging as possible. Create content that you know you’d share!
Verticalresponse‘s infographic has some good do’s and don’ts of SEO. What other SEO tips can you give us? Comment below!