• Posts tagged : metrics

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11 Free SEO Tools to Instantly Improve Your Google Ranking in 2019

dylan

  Search engine optimization (SEO) is the fundamental concept of the Internet era. Only high-quality and well-optimized websites can count on the first page in engine searches and genuinely enjoy the benefits of global exposure.   The SEO tools have...

Marketing Resources

Welcome to the Week #17

Dylan Kissane

Welcome to the week! Silicon Valley is back. No, not the tech sector which never went anywhere as far as I know but the hit TV series. Last night the gang from Pied Piper returned to screens to take another...

Analytics & Metrics

10 KPIs for a Winning Digital Marketing Strategy

Dylan Kissane

When you launch a digital marketing strategy it can sometimes be hard to know exactly what to measure. If your experiences have been limited to traditional marketing channels like television, radio, print, or even face-to-face efforts, then the world of...

Marketing Resources

4 Steps to a Lower Bounce Rate

Dylan Kissane

Ask any content manager for a list of the metrics they track daily and you’ll be sure to hear the words ‘bounce rate’. And unlike page views, unique visitors, and qualified visitors, when it comes to the bounce rate the...

Analytics & Metrics

Get More From Instagram with INK 361

Dylan Kissane

No marketing campaign can be judged a success without the analysis of key metrics. In other words, you need to be able to prove your marketing campaign was responsible for achieving the sales, engagement, and community building goals you reached....

Analytics & Metrics

How To Get Started with Twitter Analytics

Dylan Kissane

Almost everyone has heard of Twitter. The network’s hashtag is ubiquitous, appearing everywhere from online advertising to the breaking news bar of the television evening news. More than 280 million active users log in daily – usually many times every...

Marketing Resources

Is a Super Bowl Commercial Worth It?

Dylan Kissane

It’s Super Bowl week at DOZ and as things start to get serious before the Big Game, we’re asking the big question every brand should be asking themselves before their commercial airs on game day: is it worth it? With...

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