Hardly a day goes by without a story about one of the hottest social media properties online, Instagram. The image sharing application that was born mobile has hundreds of millions of users and an acquisition deal from Facebook worth a billion dollars.
All of these users and all of this investment means one thing for marketers: eyeballs, and lots of them. But how do you build a following, reach those users, develop a community, and achieve best practice status on the platform? How can you take advantage of automation to engage users on Instagram and connect the channel with other social networks? And what sort of Instagram campaigns should you be emulating?
Instagram on The DOZ Blog
Last week we looked at all of these questions in a series of posts here on The DOZ Blog.
We kicked things off with a review of the fundamentals with a step-by-step guide to getting your business onto Instagram and up and running fast. Instagram is a little different to most other social channels as it is powered by its smartphone app. However, it is not hard to get going and our post made it easy to move through the process.
We followed that up with a post that explained how to use web tool INK 361 to track, analyze, and develop your Instagram account. Like other social channels, Instagram isn’t going to help you if you just adopt a spray-and-repeat strategy. Knowing what works, what your followers have in common, and how best to reach them is important for your social media strategy, and it’s where INK 361 can really help.
We also took a look at some of the most effective and creative Instagram campaigns so as to give you an idea of what is possible on the platform. Whether it was a fast food restaurant taking advantage of the Instagram screenscape, an NBL team balancing behind-the-scenes shots with on-the-spot game action, or a brand using Instagram videos to reach their engaged and enthusiastic audience, we showed you how Instagram is much more than just a basic square image with a fancy filter.
Finally we took you through Instagram automation. Connecting Instagram to an If This The That (IFTTT) account and then linking your other social channels means cutting down on repetitive tasks and making sure your Instagram shots pay off elsewhere, too. We offered our five favorite recipes, including linking the Instagram account with a company Twitter feed and connecting Instagram with Buffer and Pinterest, too.
But working through a week’s worth of posts, following all the included links, and keeping all those tabs open is not the easiest thing in the world. So we decided to make it easier for you by bringing all of that information and more into a single eBook: Picture Perfect: How to Master the Filters and Market on Instagram
Picture Perfect: How to Master the Filters and Market on Instagram
Our eBook is your one-stop guide to getting marketing right on Instagram and there’s something inside for everyone:
- Beginners will appreciate on guide to getting set-up and posting on Instagram
- More advanced users will learn from the case studies we’ve included on getting Instagram right
- Professional marketers will enjoy our automation recipes and analysis tools
When you’re done with the eBook don’t despair: we’ve also included links to a bunch of resources from around the web to help you take your Instagram game to the next level.
In short, our eBook is great for anyone trying to get more out of their social media, whether just getting started, already on Instagram, or looking for just a tips and tactics to up their Instagram game.
Download, read, share, and join the conversation with us on Twitter and let us know where we can find your Instagram feed.
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