Analytics & Metrics

Analytics & Metrics, Marketing Resources, Search Engines

Moving forward from (Not Provided)

Carine Esteves

Remember in 2011, when just 0,68% of your website visits were affected by the encrypted search data for logged in users, a.k.a HTTPS, a.k.a « Not Provided »? Oh good old times! And then it got worse, Google encrypted up to 33%...

Analytics & Metrics, Videos, Ebooks, Infographics

Using Google Keyword Planner For Your Keyword Research

Ben Issa

Are you a keyword planner? You already know you have to do your research before jumping in to any SEO, advertising, or digital marketing program. And in a world where Google dominates, it only makes sense to start that research...

Analytics & Metrics, Videos, Ebooks, Infographics

[Infographic] Email Marketing is Evolving

Ben Issa

Email marketing. Yes, it can be annoying. And yes, it can even be spammy. And yes again, a lot of it gets deleted without ever being read. But a lot of email marketing also gets through the customer. Indeed, an...

Analytics & Metrics, Tech & Startups

Growth Hacker for Growth Hacking?

Carine Esteves

If you work in a startup, as a Marketer, especially in the Silicon Valley, you must be familiar with the term “Growth Hacking”. If you are none of the above stated, I hope I am about to teach you a...

Analytics & Metrics

Create Conversions Through Psychological Tools

Meghan Colwell

Every business loves conversions. Here at DOZ, we’ve created an entire enterprise dedicated to increasing website conversions. Attracting conversions may seem like an insurmountable obstacle in the process of business success, but it does not have to be that way....

Analytics & Metrics

‘Not Provided’, ‘Not Set’, Google is Not Cool

Carine Esteves

[This article has been updated : Moving forward from (Not Provided) ] Except Instagram’s takeover (which application is insta-great) and how Pinterest is skyrocketing, I have been hearing a lot about the “Not Provided”  and “Not Set” Google Analytics is displaying....

Analytics & Metrics, Search Engines

Penguin Update : Quality is King

Carine Esteves

Getting The Gist of It The recent Penguin update focused on the quality of links pointing to websites, those caught withsub par quality could have seen a drop in their ranking.  As well, the Penguin algorithm has taken into account...

Analytics & Metrics

41% of internet users being curators vs the 46% who are creators

Anji ISMAIL

The Pew Internet & American Life Project researches how Americans use the internet and how the internet impacts their lives. Through phone surveys, online surveys and qualitative research, data is collected on adult users and their findings are organized into many articles...

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