• Posts tagged : advertising
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Welcome to the Week #17

Dylan Kissane

Welcome to the week! Silicon Valley is back. No, not the tech sector which never went anywhere as far as I know but the hit TV series. Last night the gang from Pied Piper returned to screens to take another...

Social Media

10 Things Brands Need to Know About Imgur

Dylan Kissane

When social media marketers think images, they usually think of Instagram and Pinterest. But if they are looking to go viral, hit the front page of reddit and Fark, and see their audience explode then they should be thinking of...

Videos, Ebooks, Infographics

Who Has the Best Super Tuesday Campaign Spots?

Dylan Kissane

It’s Tuesday, but not just an ordinary Tuesday. It’s Super Tuesday. For the uninitiated, Super Tuesday is not the secret identity of regular old Clark Kent Tuesday. Instead, Super Tuesday is the day in the US presidential nomination race where...

Marketing Resources

Crowdsourced Advertising Changes the Game

Dylan Kissane

Politicians want your vote and, to get it, they’re increasingly looking to be one thing above all else: authentic. According to Pace University Associate Professor Christopher Malone, authenticity is increasingly what voters are looking and listening for when politicians and...

Marketing Resources

How To Take Your Political Campaign Social

Dylan Kissane

Reaching out to voters is the key to a winning political campaign. Candidates need to make contact with voters where they spend their time, be it in front of a TV, in the pages of a newspaper, or increasingly online....

Videos, Ebooks, Infographics

Infographic: Building an Icon

Dylan Kissane

A perfect advertising campaign needs the perfect pitchman or pitchwoman…or maybe pitch-icon? Of the last century some of the most familiar faces in advertising are not people selling but instead are icons. These animated characters, happy and colorful, friendly and...

Marketing Resources

Is a Super Bowl Commercial Worth It?

Dylan Kissane

It’s Super Bowl week at DOZ and as things start to get serious before the Big Game, we’re asking the big question every brand should be asking themselves before their commercial airs on game day: is it worth it? With...

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