7 Reasons Branding Is More Important Than Ever
John DOZ
It’s easy to answer the question, which reasons make branding more important than ever? Just think about the last three products you bought. Are they branded? Did the brand influence your purchasing decision even a little bit? Well, there you...
Why Social Media Matters to Your Business
Lina Albin-Azar
Marketing your business does not require specific skills. All it really takes is to know each aspect and feature of your product/service and… to know the game. Presently, social media is the main vector through which you can market your business....
How to Reinforce Your Company’s Culture – Part One
Lina Albin-Azar
Why You Should Develop Your Company’s Culture In the past article Famous Brands: Here Is Why People Love Them, we saw that what made successful brands successful was mainly their ability to ‘connect’ with their customers. However, before ‘connecting’ with...
How to Make Up for Startup Failure?
Lina Albin-Azar
If start-ups and freelance are seen as chilled-type professions, workers in the field can undoubtedly say and prove otherwise. Although this video shows a startup’s daily life in a humorous way, there are times where the situation becomes tough. Indeed, startups do have...
Surefire Ways to Improve Conversion in Your Magento Site
John DOZ
Every e-commerce site has the same goal – increase revenue. The best way to achieve this goal is to improve conversion rate, and although it may sound like a complex process, there are many straightforward strategies to calibrate your Magento...
Lots to Dislike About a Facebook Dislike Button
Dylan Kissane
Recently news broke that had social media watchers first briefly celebrating and then nervously reflecting. Facebook was considering introducing a ‘dislike’ button to rest alongside its ‘like’ button. Long a requested feature for the planet’s dominant social network, Mark Zuckerberg’s...
Online presence: 5 steps to establishing your credibility
John DOZ
No matter what is going on in the world of content marketing or beyond, you want your website to remain a valuable source of information and products. One of the best ways to do this is to establish credibility with readers,...