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Why Social Media Matters to Your Business
Lina Albin-Azar
Marketing your business does not require specific skills. All it really takes is to know each aspect and feature of your product/service and… to know the game. Presently, social media is the main vector through which you can market your business....
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How to Reinforce Your Company’s Culture – Part One
Lina Albin-Azar
Why You Should Develop Your Company’s Culture In the past article Famous Brands: Here Is Why People Love Them, we saw that what made successful brands successful was mainly their ability to ‘connect’ with their customers. However, before ‘connecting’ with...
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How to Make Up for Startup Failure?
Lina Albin-Azar
If start-ups and freelance are seen as chilled-type professions, workers in the field can undoubtedly say and prove otherwise. Although this video shows a startup’s daily life in a humorous way, there are times where the situation becomes tough. Indeed, startups do have...
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Surefire Ways to Improve Conversion in Your Magento Site
John DOZ
Every e-commerce site has the same goal – increase revenue. The best way to achieve this goal is to improve conversion rate, andalthough it may sound like a complex process, there are many straightforward strategies to calibrate your Magento store...
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Lots to Dislike About a Facebook Dislike Button
Dylan Kissane
Recently news broke that had social media watchers first briefly celebrating and then nervously reflecting. Facebook was considering introducing a ‘dislike’ button to rest alongside its ‘like’ button. Long a requested feature for the planet’s dominant social network, Mark Zuckerberg’s...
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Online presence: 5 steps to establishing your credibility
John DOZ
No matter what is going on in the world of content marketing or beyond, you want your website to remain a valuable source of information and products. One of the best ways to do this is to establish credibility with readers,...